Best Buy logo rebrands in the weakest way possible

Best Buy logo rebrands in the weakest way possible

Best Buy logo Tom Dougherty, CEO – Stealing Share 10 May 2018 Best Buy logo rebrands in the weakest way possible Here’s the goddamn truth when it comes to most companies rebranding. They get half pregnant. They don’t go all in with their rebranding. The change...
Lego: The best toy brand with only one flaw

Lego: The best toy brand with only one flaw

Lego Tom Dougherty, CEO – Stealing Share 1 May 2018 Lego: The best toy brand with only one flaw I adore my grandkids. Perhaps it’s because I hand them back to their parents at the end of the night — you know, when they are cranky. And my job is done. As a...
Ford advertising. Find someone new.

Ford advertising. Find someone new.

Ford Advertising Tom Dougherty, CEO – Stealing Share 23 April 2018 Ford advertising. Find someone new. News that Ford advertising might be leaving advertising giant WPP rocks the advertising world. However, the agency with 49 offices across the world will be...
Sheetz MTO process remains sloooooooow

Sheetz MTO process remains sloooooooow

Sheetz MTO Tom Dougherty, CEO – Stealing Share 19 April 2018 Sheetz MTO process remains sloooooooow I lay it on pretty thick in a post on Sheetz some years ago. For purposes here, I am rescinding a portion of my prior analysis, yet offer up a new critique. You...
NASCAR brand escaping notice anymore

NASCAR brand escaping notice anymore

NASCAR brand Tom Dougherty, CEO – Stealing Share 26 March 2018 NASCAR brand escaping notice anymore So, did anyone notice yesterday’s Martinsville Cup snowed out? Probably not, because the NASCAR brand fails to attract much notice anymore. Especially when Duke...
Bicycle cards owns the category – and me

Bicycle cards owns the category – and me

Bicycle cards Tom Dougherty, CEO – Stealing Share 22 March 2018 Bicycle cards owns the category – and me We all sport idiosyncrasies, and we should embrace them. I’m no different. I obsess over collecting obscure items, such as pocket watches. Yea, I have...
Domino’s pizza chain with another gimmick

Domino’s pizza chain with another gimmick

Another Domino’s gimmick Tom Dougherty, CEO – Stealing Share 7 March 2018 Domino’s pizza chain with another gimmick The Domino’s pizza chain is working with Ford on a self-driving vehicle to deliver pizzas. It announces that the first round of...
Amazon Go is another threat to the grocery market

Amazon Go is another threat to the grocery market

Amazon Go Tom Dougherty, CEO – Stealing Share 23 January 2018 Amazon Go is another threat to the grocery market Well, damn. Amazon completely revolutionized grocery shopping in one fell swoop with Amazon Go. Stories flooding the newswires yesterday told of a...
Charging for replacement Apple batteries?

Charging for replacement Apple batteries?

Apple batteries Tom Dougherty, CEO – Stealing Share 2 January 2018 Charging for replacement Apple batteries? How often does Apple screw up? Enough to take a bit of the shine off its brand. Over the holidays, customers uncover Apple batteries being slowed down in...
Matt Lauer torpedoes the Today Show brand

Matt Lauer torpedoes the Today Show brand

Matt Lauer Tom Dougherty, CEO – Stealing Share 29 November 2017 Matt Lauer torpedoes the Today Show brand Well, look out Good Morning America! The two male anchors for the other morning network shows – Matt Lauer of Today and Charlie Rose of CBS This Morning –...
Daniel Lanois, best record producer you’ve never heard of

Daniel Lanois, best record producer you’ve never heard of

Daniel Lanois Tom Dougherty, CEO – Stealing Share 14 November 2017 Daniel Lanois, best record producer you’ve never heard of When listening to music, you often keep listening to your latest obsession. My latest? Bob Dylan’s genius producer, Daniel Lanois....
Samsung v Apple heats up with new spot

Samsung v Apple heats up with new spot

Samsung v Apple Tom Dougherty, CEO – Stealing Share 7 November 2017 Samsung v Apple heats up with new spot As many of you know, I reside consistently in Apple’s corner in the Samsung v Apple battle royale. For decades, I have play the dutiful pal, sticking it...