Best Buy logo rebrands in the weakest way possible

Best Buy logo rebrands in the weakest way possible

Best Buy logo Tom Dougherty, CEO – Stealing Share 10 May 2018 Best Buy logo rebrands in the weakest way possible Here’s the goddamn truth when it comes to most companies rebranding. They get half pregnant. They don’t go all in with their rebranding. The change...
Vitaminwater brand inches further way from its power

Vitaminwater brand inches further way from its power

Vitaminwater brand Tom Dougherty, CEO – Stealing Share 26 April 2018 Vitaminwater brand inches further way from its power The Stealing Share process builds preference through precepts, the belief systems that drive behavior. Ever since Coca-Cola bought it 10...
NASCAR brand escaping notice anymore

NASCAR brand escaping notice anymore

NASCAR brand Tom Dougherty, CEO – Stealing Share 26 March 2018 NASCAR brand escaping notice anymore So, did anyone notice yesterday’s Martinsville Cup snowed out? Probably not, because the NASCAR brand fails to attract much notice anymore. Especially when Duke...
Rotten Tomatoes website survey warns advertisers

Rotten Tomatoes website survey warns advertisers

Rotten Tomatoes Tom Dougherty, CEO – Stealing Share 15 March 2018 Rotten Tomatoes website survey warns advertisers As a self-respecting film nerd, the Rotten Tomatoes website remains a first stop in choosing movies. Usually, Film Twitter fills me on what’s good...
Domino’s pizza chain with another gimmick

Domino’s pizza chain with another gimmick

Another Domino’s gimmick Tom Dougherty, CEO – Stealing Share 7 March 2018 Domino’s pizza chain with another gimmick The Domino’s pizza chain is working with Ford on a self-driving vehicle to deliver pizzas. It announces that the first round of...
A mea culpa on Apple’s AirPods

A mea culpa on Apple’s AirPods

Apple’s AirPods Tom Dougherty, CEO – Stealing Share 10 January 2018 A mea culpa on Apple’s AirPods Every so often I might be wrong. Yeah, it’s true. I know. So let’s own up to a mistake. Last year, I rail on Apple’s AirPods and now I’m...
Charging for replacement Apple batteries?

Charging for replacement Apple batteries?

Apple batteries Tom Dougherty, CEO – Stealing Share 2 January 2018 Charging for replacement Apple batteries? How often does Apple screw up? Enough to take a bit of the shine off its brand. Over the holidays, customers uncover Apple batteries being slowed down in...
Progressive Insurance mistake

Progressive Insurance mistake

Progressive Insurance mistake Tom Dougherty, CEO – Stealing Share 19 December 2017 Again. Another Progressive Insurance mistake. I never really liked the Progressive television campaign. Flo is goofy and too old. And many of the spots are trite. Some will argue...
As a Groupon ad campaign says, “Oh shit!”

As a Groupon ad campaign says, “Oh shit!”

Groupon advertising Tom Dougherty, CEO – Stealing Share 18 December 2017 As a Groupon ad campaign says, “Oh shit!” One look at our home page and you see Stealing Share remains unafraid of using words like shit. It’s the way people talk, man. And...
Burger King flame broiled spot fails on many levels

Burger King flame broiled spot fails on many levels

Burger King flame broiled spot Tom Dougherty, CEO – Stealing Share 11 December 2017 Burger King flame broiled spot fails on many levels Burger King flame broiled hamburgers serve as the fast food chain’s differentiator, although it’s mostly just one versus...
Wrong Veterans Day Celebration. Again.

Wrong Veterans Day Celebration. Again.

Armistice Day Tom Dougherty, CEO – Stealing Share 9 November 2017 Wrong Veterans Day? That’s Right.  Why is November 11 the wrong Veterans Day? For one thing, it is not REALY Veterans Day. It is Armistice Day and solemnly honored as Remembrance Day...
Who’s afraid of Amazon Key? Uh, me.

Who’s afraid of Amazon Key? Uh, me.

Amazon Key Tom Dougherty, CEO – Stealing Share 26 October 2017 Who’s afraid of Amazon Key? Uh, me. Man, I’m either getting old or Amazon is taking things too far. Amazon Key allows deliverers to open your front door, place a package inside and lock it...