Rolling Stone magazine seeking change with sale

Rolling Stone magazine seeking change with sale

Rolling Stone magazine Tom Dougherty, CEO – Stealing Share 19 September 2017 Rolling Stone magazine seeking change with sale Last week, my oldest son wrote a guest blog. His post, something special to his heart, highlights the music review site, Pitchfork. I...
TD Ameritrade commercials miss the mark

TD Ameritrade commercials miss the mark

TD Ameritrade advertising Tom Dougherty, CEO – Stealing Share 7 September 2017 TD Ameritrade Commercials  The power in TV commercials can vary. Sometimes they look to inform. Often they look to amuse. Many times they hope to raise awareness. Hopefully, they all...
Amazon Whole Foods cut prices 40%?

Amazon Whole Foods cut prices 40%?

Amazon Whole Foods Tom Dougherty, CEO – Stealing Share 29 August 2017 Amazon Whole Foods cut prices 40%? Amazon is always top of mind with me. The recent acquisition bringing together Amazon Whole Foods means goods are delivered to your door. Or it’s...
Uber CEO faces tremendous opportunity

Uber CEO faces tremendous opportunity

Uber CEO Tom Dougherty, CEO – Stealing Share 28 August 2017 Uber CEO faces tremendous opportunity It’s not often that a successful brand has a chance to completely rebrand as though it’s starting from scratch. But new Uber CEO Dara Khosrowshahi is facing just...
Prevagen is Jellyfish!

Prevagen is Jellyfish!

Cleverness in advertising stinks: Prevagen Tom Dougherty, CEO – Stealing Share 17 August 2017 Prevagen gets stupid Prevagen. The perfect example of brand masturbation. Brands try to speak directly to the emotions of prospective customers. Anything that gets in...
Is Amazon Instant Pickup just an automat?

Is Amazon Instant Pickup just an automat?

Amazon Instant Pickup Tom Dougherty, CEO – Stealing Share 16 August 2017 Is Amazon Instant Pickup just an automat? Amazon is doubling down on its push into traditional brick and mortar with its new Amazon Instant Pickup service for Prime and Student Prime...
Arbys brand and “We have the meats” reigns supreme

Arbys brand and “We have the meats” reigns supreme

Arbys brand Tom Dougherty, CEO – Stealing Share 2 August 2017 Arbys brand and “We have the meats” reigns supreme Fast food sales are slowing down. Even McDonalds struggles to recapture some of its past glory. Yet, there stands one simple winner. The...
Twin Peaks destroys your mind, connection to reality

Twin Peaks destroys your mind, connection to reality

Twin Peaks Tom Dougherty, CEO – Stealing Share 26 June 2017 Twin Peaks destroys your mind, connection to reality This is not a recap. Otherwise, that’d mean I have a greater conscious understanding of last night’s airing of Twin Peaks. For those who saw it, are...
Will a new Staples CMO make a lick of difference?

Will a new Staples CMO make a lick of difference?

Staples Tom Dougherty, CEO – Stealing Share 30 May 2017 Will a new Staples CMO make a lick of difference? This is not an open letter to Michelle Bottomley, the newly hired Staples CMO. Those tend to be trite. But if there’s a time for Bottomley and the Staples...
Who’s shocked Applebees sales are plummeting?

Who’s shocked Applebees sales are plummeting?

Who’s shocked Applebees sales are plummeting? Tom Dougherty, CEO – Stealing Share 3 May 2017 Applebees sales are a reflection of the state of its brand Can it get any worse for Applebees? According to yesterday’s report, Applebees sales fell 7.9% in the...
Brand Blindness. Brand Loyalty. Persuasive.

Brand Blindness. Brand Loyalty. Persuasive.

Brand Blindnes is Brand Loyalty Tom Dougherty, CEO – Stealing Share 27 April 2017 Brand loyalty and brand blindness Did you know that brand loyalty is a form of brand blindness? Even though most of us believe we act rationally, self-identification is a form of...
Can Mazda be truly different now?

Can Mazda be truly different now?

Can Mazda be truly different now? Tom Dougherty, CEO – Stealing Share 24 April 2017 Automakers, including Mazda, are in a vicious cycle There’s no guarantee, of course. But change at Mazda promises a car manufacturer finally breaking out of the industry-wide...