How a brand addresses a pacemaker recall

How a brand addresses a pacemaker recall

St Jude pacemaker recall Tom Dougherty, CEO – Stealing Share 31 August 2017 How a brand addresses a pacemaker recall Our experience in the medical device industry reaches across many of the top brands. Branding St. Jude Medical (now Abbott), working with...
Global Branding Experts. How do you choose?

Global Branding Experts. How do you choose?

Branding in different cultures Global Branding Experts. How do you choose? Global Branding Experts Is there a difference between being global branding experts and developing unique brands in unique cultures? Global branding experts need more than just experience in...
Best brand companies. Go ahead and pick one.

Best brand companies. Go ahead and pick one.

The Best Branding Companies Best brand companies. Go ahead and pick one.  Who are the best brand companies? It’s easy to make a complete list of the best brand companies. There are many branding companies and brand consultants that think they belong on that list....
Sears and Macy’s. Going Out of Business.

Sears and Macy’s. Going Out of Business.

Sears and Macy’s. Already dead. Sears and Macy’s. Going Out of Business. Are Sears and Macy’s in the throes of a death struggle? The problem with Sears and Macy’s won’t be solved with store consolidation, liquidation or closures. And the problem is...
Rebranding elements to grow market share

Rebranding elements to grow market share

The Intricate parts of a rebrand Rebranding elements to grow market share Rebranding elements go far beyond just the logo and color palette. The new brand identity needs to reside in everything you do, say or imply. Stealing Share creates and manages all of those...
Rebranding Companies. We are experts.

Rebranding Companies. We are experts.

Rebranding companies – we are the experts Rebranding companies must be experts in change Few rebranding companies specialize in the application of rebranding science for its clients like Stealing Share does. Brand launches and the creation of new brands are a...
Top Branding Companies. Stealing Share is it.

Top Branding Companies. Stealing Share is it.

Top Brand Companies Top Branding Companies. Stealing Share is it. A list of the world’s top branding companies must always include Stealing Share It might seem like hubris to tell you that Stealing Share is one of the world’s top branding companies but we...
Branding Companies are not the same. We’re better.

Branding Companies are not the same. We’re better.

Don’t settle for crap  Branding Companies. NOT All Alike   Not all branding companies are the same. You can’t build preference and steal market share through value propositions. Or product benefits and best business practices alone. Every one of your competitors...
Choosing a rebranding company

Choosing a rebranding company

Picking a rebranding company Choosing a rebranding company Safe may not be best. At the risk of sounding self-serving, let us just say this: Stealing Share is not the right rebranding company for everyone. As a leader of an organization, you are always looking for...
Taking Marketing Risks. No risk at all.

Taking Marketing Risks. No risk at all.

The Risks of Not Taking Risks Taking Marketing Risks. No risk at all. Taking Marketing Risks When You Steal Share Taking marketing risks is how you win. What do you know? What don’t you know? Are things knowable? Until you fully understand the issues facing your...
Rebranding ROI. CFO by the numbers

Rebranding ROI. CFO by the numbers

The ROI of Rebranding Rebranding ROI. CFO by the numbers Rebranding ROI Just Good Business Rebranding ROI falls to the CFO. A CFO is usually tapped to be the catchall when it comes to corporate spending and finance. As the economy shrank, it was the job of the CFO to...
Law Firms Can Fix Their Brands

Law Firms Can Fix Their Brands

Law Firms Can Fix Their Brands Service brands can overcome difficulties   Branding law firms. Consultants come in all forms. They are lawyers, architects, government agencies, associations and even brand firms, just to name a few. Even if they aren’t a brand firm like...