The Schwinn brand needs to change its brand architecture

The Schwinn brand needs to change its brand architecture

Schwinn brand Tom Dougherty, CEO – Stealing Share 15 May 2018 The Schwinn brand needs to change its brand architecture This post on the Schwinn brand is written by Stealing Share brand strategist Mark Dougherty Many moons ago, I was a young boy in Hopewell, NJ....