NECCO wafers. Who cares when they are gone?

NECCO wafers. Who cares when they are gone?

Shit. NECCO wafers. It’s over. Tom Dougherty, CEO – Stealing Share 12 April 2018 The loss of NECCO wafers NECCO Wafers. All value comes from scarcity. For years now, we have been telling our clients that value in the world comes from scarcity. Diamonds are...
Brand relaunching. Reposition for relevance

Brand relaunching. Reposition for relevance

Brand Relaunching Considerations Brand relaunching. How to win. Brand relaunching is an important part in repositioning a brand. And everyone knows that it is necessary to reposition a brand when its meaning has lost some of its relevance and luster. Markets decide...
Participants in the Cambridge Analytica scandal get brand right

Participants in the Cambridge Analytica scandal get brand right

Cambridge Analytica scandal Tom Dougherty, CEO – Stealing Share 21 March 2018 Participants in the Cambridge Analytica scandal get brand right If you haven’t had a chance to watch any of Britain’s Channel 4 news exposé on the Cambridge Analytica scandal, you are...
Cambridge Analytica and Facebook problems

Cambridge Analytica and Facebook problems

Cambridge Analytica Tom Dougherty, CEO – Stealing Share 29 November 2016 Cambridge Analytica and Facebook problems The Facebook Cambridge Analytica problems swarm news feeds, and for good reason. Much of the news focuses on Cambridge Analytica, its use of data...
UCLA basketball brand, what does it mean now?

UCLA basketball brand, what does it mean now?

UCLA basketball thieves Tom Dougherty, CEO – Stealing Share 16 November 2017 UCLA basketball brand as it stands now The UCLA basketball brand suffers a major wound. It has been many years since NCAA basketball fans talked about the BRAND of UCLA basketball. The...
End of the American Century

End of the American Century

American Influence. Declining. Tom Dougherty, CEO – Stealing Share 12 October 2017 End of the American Century I was thinking about a book, written by a friend of mine entitled The End of the American Century. The author is Steve Schlossstein (yes indeed 3 Ss),...
Climate Change

Climate Change

Deny Climate Change Tom Dougherty, CEO – Stealing Share 22 August 2016 Rethinking Climate Change Is everything in this world today political? Why is climate change a political issue? It is time that we realized that our political bent may very well blind all of...
Political ideology ruins government

Political ideology ruins government

Political Ideology Creates Broken Government Tom Dougherty, CEO – Stealing Share 18 May 2017 Political ideology. Stop the madness. Political ideology The whole world is in political strife. And I believe the root cause is political ideology. It’s not surprising....
Believable advertising and Ken Fisher

Believable advertising and Ken Fisher

Believable Advertising Tom Dougherty, CEO – Stealing Share 6 April 2017 Believable advertising must be authentic What makes advertising believable? Cleverness? Phraseology? Polish? Believable advertising may have all those elements or it might just seem REAL....
Frequent Flyer Programs. Backwards.

Frequent Flyer Programs. Backwards.

Frequent Flyer Failures Tom Dougherty, CEO – Stealing Share 16 February 2017 Frequent Flyer Programs. Backwards. Frequent flyer programs are so much a part of my life that I can recite from memory my United, American, and Delta identifier numbers. It happens...
Super Bowl problem. Super Bowl 51.

Super Bowl problem. Super Bowl 51.

Super Bowl Problem #51 Tom Dougherty, CEO – Stealing Share 2 February 2017 Super Bowl problem. Super Bowl 51. The Super Bowl Problem The Super Bowl problem is a new one but it is not the only one. The NFL has a lot of problems on its docket. CTE. Falling...
Fake News. Survivalists. No thank you.

Fake News. Survivalists. No thank you.

Fake News and Survivalists. I’m Scared. Tom Dougherty, CEO – Stealing Share 26 January 2017 Fake News and The End of Everything Survivalists have always seemed on the outside looking in to me. Fake news and alternative facts never seemed really dangerous...