Taco Bell beer coming to Chicago

Taco Bell beer coming to Chicago

Taco Bell just opened its first Cantina concept in Chicago this week in which beer, wine, sangria and shots to go with its Twisted Freezes are served in addition to the traditional Taco Bell fare. For a brand that gave the world the 4th Meal (that meal at 1 am after a...
The PBR brand today

The PBR brand today

The PBR brand today Tom Dougherty, CEO – Stealing Share 30 June 2015 Once the hipster brand, what does it do now? At Stealing Share, we have worked with several beers over the years and have always found the market fascinating. It is a complex mixture of the big...
Budweiser beer embarks on a losing strategy

Budweiser beer embarks on a losing strategy

This Buds for You. Tom Dougherty, CEO – Stealing Share 7 November 2014 Budweiser beer embarks on a losing strategy Budweiser beer. We have a lot of experience in the microbrew category. Over the years, we have worked with some small microbrews and some of the...
Miller Lite goes retro, but it will only last so long

Miller Lite goes retro, but it will only last so long

Miller Lite goes retro, but it will only last so long Tom Dougherty, CEO – Stealing Share 4 September 2014 This is a stopgap measure for Miller Lite This brand theme(s) is supposed to get you (are you listening shoppers?) to skip other retail stores and online...
Beer branding, the battle for market share

Beer branding, the battle for market share

Beer branding, the battle for market share Branding as a way to clear out the clutter   Beer branding has never been keener. Marketers in every beverage category are struggling to create even the thinnest shred of product differentiation in a mind-numbing field of...
Taking Marketing Risks. No risk at all.

Taking Marketing Risks. No risk at all.

The Risks of Not Taking Risks Taking Marketing Risks. No risk at all. Taking Marketing Risks When You Steal Share Taking marketing risks is how you win. What do you know? What don’t you know? Are things knowable? Until you fully understand the issues facing your...
Emotional branding is how you steal share

Emotional branding is how you steal share

Emotional branding is how you steal share Only emotions sway people   Making advertising effective is more difficult today than ever before. There are too many messages and only emotional branding wins the day. To get TV viewers to give a precious second of their...
The Beer Drinker. Its Not Taste it is all about them.

The Beer Drinker. Its Not Taste it is all about them.

The Brand is all about the beer drinker   The Beer Drinker. Its Not Taste it is all about them. The US Beer Drinker and Beer Preference The discussion on the U.S. beer market does not often talk about the beer drinker. It inevitably turns to Budweiser because of its...
Market Differentiation In Restaurants, B2B and others

Market Differentiation In Restaurants, B2B and others

Market Differentiation Market Differentiation In Restaurants, B2B and others Introduction to market differentiation Brand marketing is in a crisis, and the lack of movement within many markets – from retail to B2B to restaurant chains, and many others – proves it....
Beer Market Study: How consumers choose

Beer Market Study: How consumers choose

BEER MARKET STUDY Beer market study “…because so few are practicing the art of branding correctly, there is opportunity.” Beer market study: domestic and imported beer market segments Before we dig into the actual beer market study, consider this....
The Beer Category. Is there opportunity?

The Beer Category. Is there opportunity?

The Opportunity in the Beer Category The Beer Category. Is there opportunity? Beer Category. Introduction Please note that this beer category study has been updated and revised. You can view the NEW market study here. The following glance at the beer market will give...
Fat Tire Brand Strategy. New Belgium.

Fat Tire Brand Strategy. New Belgium.

Fat Tire Rebranding Fat Tire Brand Strategy. New Belgium.   The Fat Tire brand strategy and the beer category The Beer market is a funny space. And the Fat Tire Brand Strategy says so. When asked why they prefer the brand of beer they prefer the knee-jerk response...