Car dealerships could become a thing of the past
Tom Dougherty, CEO – Stealing Share
4 November 2013
All things change, and car dealerships will too
There’s no stopping progress as car dealerships are soon to find out. For years, I’ve wondered why automakers don’t make buying a car online easier or more thorough. The reason is simple enough: The car dealerships themselves don’t want it, and they’ll revolt at the mere thought of it.
Now manufacturers are tiptoeing into a greater expanse of online shopping, while still fearing the retribution of its bread-and-butter. Standing in their way is the National Automobile Dealers Association, making automakers hesitant to go full bore.
“The model is simply outdated, with all the haggling and wasted hours sitting in an office while paperwork is being completed. It’s a nightmare.”
That’s why the CEO of General Motors backtracked on his statement that the automaker wants to make it easier to buy a vehicle online with its Shop-Click-Drive system. After making it a point on a recent earnings conference call, Dan Akerson said GM had no plans to “bypass our dealers.”
But it’s only a matter for time when they do and car dealerships become more like retail stores – where you shop online, then pick the car up at the dealer. The customer is changing. No longer are customers willing to be held captive by car salespeople when online shopping is more preferred, especially by the younger set.
Going to a car dealership to shop is a miserable experience and consumers will do anything to avoid it. The model is simply outdated, with all the haggling and wasted hours sitting in an office while paperwork is being completed. It’s a nightmare.
Once the automakers themselves get brave enough – and continue tiptoeing into online shopping – consumers will follow. You can’t stop innovation and, right now, automakers and their dealerships are fighting a losing battle.
Video Advertising Bureau Tom Dougherty, CEO - Stealing Share 18 October 2018 The Video Advertising Bureau recommends crap Can you sing the Wayfair jingle? The Video Advertising Bureau wants you to believe it’s so important. "Is the future uncertain? Nope. It’s...
Target brand Tom Dougherty, CEO - Stealing Share 17 October 2018 The Target brand takes advantage of an opportunity The Target brand is planning to create a new toy initiative in stores and online as the retailer enters into the Christmas selling season. Spurred...
Palm device Tom Dougherty, CEO - Stealing Share 16 October 2018 A Palm device is back. Yay. Here is a novel idea. How about all these aging tech companies — you know, those unwilling to give up the ghost — just send me their extra cash. That way, they won’t need...