Car dealerships could become a thing of the past

Tom Dougherty, CEO – Stealing Share

4 November 2013

All things change, and car dealerships will too

There’s no stopping progress as car dealerships are soon to find out. For years, I’ve wondered why automakers don’t make buying a car online easier or more thorough. The reason is simple enough: The car dealerships themselves don’t want it, and they’ll revolt at the mere thought of it.

Now manufacturers are tiptoeing into a greater expanse of online shopping, while still fearing the retribution of its bread-and-butter. Standing in their way is the National Automobile Dealers Association, making automakers hesitant to go full bore.

“The model is simply outdated, with all the haggling and wasted hours sitting in an office while paperwork is being completed. It’s a nightmare.”

That’s why the CEO of General Motors backtracked on his statement that the automaker wants to make it easier to buy a vehicle online with its Shop-Click-Drive system. After making it a point on a recent earnings conference call, Dan Akerson said GM had no plans to “bypass our dealers.”

car dealershipsBut it’s only a matter for time when they do and car dealerships become more like retail stores – where you shop online, then pick the car up at the dealer. The customer is changing. No longer are customers willing to be held captive by car salespeople when online shopping is more preferred, especially by the younger set.

Going to a car dealership to shop is a miserable experience and consumers will do anything to avoid it. The model is simply outdated, with all the haggling and wasted hours sitting in an office while paperwork is being completed. It’s a nightmare.

Once the automakers themselves get brave enough – and continue tiptoeing into online shopping – consumers will follow. You can’t stop innovation and, right now, automakers and their dealerships are fighting a losing battle.

See more posts in the following related categories: Car dealerships future of car dealerships General Motors online car shopping

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Walmart grocery delivery to overtake Amazon?

  Walmart grocery delivery   Tom Dougherty, CEO - Stealing Share 19 February 2019 Walmart grocery delivery to overtake Amazon? I hate grocery shopping. Let me say that up front. Every Saturday or Sunday, we trek to the nearest Harris Teeter and pile our cart...

Measuring TV advertising effectiveness

  TV Advertising Effectiveness   Tom Dougherty, CEO - Stealing Share 18 February 2019 Measuring TV advertising effectiveness I found a new study utterly hilarious as it says as much about the state of TV advertising effectiveness as it does about attention...

How feasible is the Toys R Us return?

  Toys R Us return   Tom Dougherty, CEO - Stealing Share 13 February 2019 How feasible is the Toys R Us return? It appears the rumors of Toys R Us demise are greatly exaggerated. Tru Kids Brands announces that it has begun the Toys R Us return by reopening...

Share This