Time is running out for cable TV companies
Tom Dougherty, CEO – Stealing Share
4 April 2013
There must be a new cable TV model coming soon
Many of us would love to stick to cable TV companies. The cost is out-of-whack high and – with the availability of digital and mobile television – cable is fast becoming irrelevant.
A Belkin and Harris survey of many disgruntled cable customers predicts that those who view at least one television show per month over the Internet will grow sharply. The Internet-as-TV users had been chugging along at 6.9 percent growth rate. But this firm forecasts that those rates will jump to 37 percent in four years. By next year, more than half of all Internet users will be watching on Internet-capable devices.
“Basically, the Hulus and Netflixes of the world are grabbing market share from cable TV companies because cable television clings to an outdated model.”
What to do if you’re Time Warner Cable or Comcast?
Get in the game.
Time Warner Cable, for example, offers an app to watch TV channels based on subscriptions, but it limits customers to home-use only. Beyond that, it offers no on-demand option so customers may view live shows. Worse, the number channels is limited because many networks have their own apps.
Basically, the Hulus and Netflixes of the world are grabbing market share from cable TV companies because cable television clings to an outdated model.
If the established cable TV companies don’t innovate, they will fail. The upside? We’ll finally be able to cut that cable television cord.
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