Tom Dougherty, CEO – Stealing Share
24 August 2014
Buffalo Wild Wings expands – for the right reasons
Buffalo Wild Wings is shaking things up. If you’ve missed the news, the chain is taking on the small, Dallas-based, Rusty Taco (known for street style tacos).
Plus, it’s joined forces with PizzaRev, a health conscious pizza shop primarily located in California. Not bad.
Buffalo Wild Wings is a place where you can take your entire family for a fun and satisfying meal. It doesn’t break the bank or take forever to hit your table.
It’s a place where you can roll up your sleeves and eat good comfort food. In fact, this type of dining (“fast casual”) is exploding. Technomic, a food industry consulting firm, reported that, in 2013 alone, fast casual grew 11% (faster than any other dining segment).
And, as I wrote yesterday, it’s part of the reason why Burger King is merging with Tim Hortons. The same holds true for Buffalo Wild Wings as it expands its base.
Kathy Bennings, Buffalo Wild Wings’ executive vice president and chief strategy officer, had this to say about the merger—
“Buffalo Wild Wings’ investment is part of our strategy to partner with emerging restaurant concepts that have the potential for significant growth, can work throughout the country and have a highly engaged management team with a passion to grow the business.”
Unlike Burger King’s grab, Buffalo Wild Wings doesn’t seem to be acting in desperation.
It’s simply expanding on what it already has.
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