Dow Jones kicks out GE. Now what?

Dow Jones kicks out GE. Now what?

Dow Jones ousts GE Tom Dougherty, CEO – Stealing Share 20 June 2018 Dow Jones kicks out GE. Now what? In 1896, the stock market adds GE as one of Dow Industrial Average’s first companies. As of June 26th of this year, it will no longer be part of the DJIA. I...
Best Buy logo rebrands in the weakest way possible

Best Buy logo rebrands in the weakest way possible

Best Buy logo Tom Dougherty, CEO – Stealing Share 10 May 2018 Best Buy logo rebrands in the weakest way possible Here’s the goddamn truth when it comes to most companies rebranding. They get half pregnant. They don’t go all in with their rebranding. The change...
Toys R Us bankruptcy reflects new definition of toys

Toys R Us bankruptcy reflects new definition of toys

Toys R Us Tom Dougherty, CEO – Stealing Share 27 September 2017 Toys R Us bankruptcy reflects new definition of toys Most people recall brands like FAO Schwarz and Toys R Us when thinking of toys. (As many of you know, Toys R Us actually owns FAO Schwarz.) And...
Motorola finds its aha moment…sort of

Motorola finds its aha moment…sort of

Motorola Tom Dougherty, CEO – Stealing Share 26 July 2017 Motorola finds its aha moment…sort of Well, golly gee. Someone’s actually thinking about a common mistake brands make: Putting the cart in front of the horse. Welcome to logic, Motorola. Motorola’s...
AI Marketing. Artificial Intelligence.

AI Marketing. Artificial Intelligence.

AI Marketing Tom Dougherty, CEO – Stealing Share 25 May 2017 AI Marketing. Artificial Intelligence everywhere. AI Marketing AI Marketing (Artificial Intelligence Marketing) might feel like a stretch. Brands are hesitant to believe AI can replace human thinking....
Best Buy’s shopping experience is the worst

Best Buy’s shopping experience is the worst

Best Buy’s shopping experience is the worst Tom Dougherty, CEO – Stealing Share 10 May 2016 Try to figure out the logic, I dare ya Just yesterday I was reminded — once again — that Best Buy is one of the most flawed stores in the retail market. Not to...
AAPL Apple sales shrink

AAPL Apple sales shrink

What is wrong with Apple (AAPL)? It still turned a huge profit (one that most brands would tout as a great quarter) but most investors are worried that the Apple magic is gone as AAPL was down 7% in after-hour trading. iPhone sales did not grow for the first time ever...
Electrolux as a modern idea. A Rebrand

Electrolux as a modern idea. A Rebrand

Electrolux Rebrands Tom Dougherty, CEO – Stealing Share 12 January 2016 Electrolux as a modern idea. A Rebrand The Electrolux Logo showed its age Electrolux is back in the news because Keith McLoughlin, CEO has resigned after the GE deal collapsed. They were in...
The danger of Hoverboards may not matter

The danger of Hoverboards may not matter

Hoverboards Tom Dougherty, CEO – Stealing Share 14 December 2015 The danger of Hoverboards may not matter The hottest item for this holiday season may just blow up underneath your feet. Self-balancing scooters, marketed as hoverboards, are being criticized by...
The Sony hack and its ethical implications

The Sony hack and its ethical implications

The SONY Hack Tom Dougherty, CEO – Stealing Share 16 December 2014 The Sony hack and its ethical implications This Sony hack bothers me. I’ve taken a strong interest to the hack of Sony Pictures Entertainment — and what looking into the leaked documents says...
The SONY Brands. Like watching an accident happen.

The SONY Brands. Like watching an accident happen.

SONY BRANDS MARKET STUDY SONY. A story of brand failure. The SONY brands. Like watching an accident happen. The SONY brands. What happened? The SONY brand was once the most powerful brand name in consumer electronics. The free-fall from grace by this venerable brand...
Gateway Computers are failing to captivate buyers

Gateway Computers are failing to captivate buyers

Gateway Computers are failing to captivate buyers What about Gateway Computers?     FROM THE SAN DIEGO TRIBUNE   How now Gateway cow? Poway computer maker abandons folksy prairie image for a hip, urban appeal… Gateway was born. Bruce V. Bigelow STAFF WRITER...