WikiLeaks Vault 7 report names brands. The report card.

WikiLeaks Vault 7 report names brands. The report card.

WikiLeaks Vault 7 report names brands. The report card. Tom Dougherty, CEO – Stealing Share 9 March 2017 Apple and the rest will be fine, Samsung at risk Afraid to use your iPhone now? Afraid to watch your smart TV? The WikiLeaks Vault 7 report says the CIA...
Microsoft Surface a true threat to the iPad

Microsoft Surface a true threat to the iPad

Microsoft Surface and the iPad Tom Dougherty, CEO – Stealing Share 8 November 2016 Microsoft Surface a true threat to the iPad A funny thing has happened of late. The Microsoft Surface has re-emerged as a serious threat to Apple’s iPad. I realize this is...
Gateway Computers are failing to captivate buyers

Gateway Computers are failing to captivate buyers

Gateway Computers are failing to captivate buyers What about Gateway Computers?     FROM THE SAN DIEGO TRIBUNE   How now Gateway cow? Poway computer maker abandons folksy prairie image for a hip, urban appeal… Gateway was born. Bruce V. Bigelow STAFF WRITER...
Intel Branding: To Brand or Not to Brand

Intel Branding: To Brand or Not to Brand

The intelligence of Intel’s branding Intel Branding. Why Some Brands Work Intel branding In general, BMW, Chrysler, Chevy, and Ford all get the job done, but BMW does it a little better and with more style. The BMW is more expensive, but you get what you pay...
Marketing best in category never guarantees success

Marketing best in category never guarantees success

Being First does not always win Marketing best in category is no guarantees success Marketing best in category did not help Apple. Until the dawn of smart phones and tablets Marketing best in category. Dispelling Another Brand Myth Marketing best in category can be a...
Microsoft and too many Surface tablets

Microsoft and too many Surface tablets

Microsoft and too many Surface tablets Tom Dougherty, CEO – Stealing Share 30 July 2013 How to keep up (if you event want to)? Microsoft CEO Steve Ballmer has officially said on the record that Microsoft’s Surface tablets, especially its ARM-based RT version,...
The Microsoft tablet, the Surface, is risky

The Microsoft tablet, the Surface, is risky

The Microsoft tablet, the Surface, is risky Tom Dougherty, CEO – Stealing Share 20 June 2012 Will a Microsoft tablet take root? To no one’s surprise, Microsoft will be releasing its own Microsoft tablet, called the Microsoft Surface, and, while its tablet...