What is a comprehensive rebranding project?

What is a comprehensive rebranding project?

A comprehensive rebranding project By Tom Dougherty The complete comprehensive rebranding The most potent brands look, feel, and sound just like the target audience that the brand targets. It is part of brand anthropology (the scientific study of human interactions...
Shutting down college football is the least of our concerns

Shutting down college football is the least of our concerns

College Football By Tom Dougherty Shutting down college football is the least of our concerns Shut it all down. That was my initial reaction to the Big 10 and Pac 12 canceling college football for the fall. All conferences should follow suit. The end of COVID-19 in...
Money drives Washington Redskins name change

Money drives Washington Redskins name change

Washington Redskins By Tom Dougherty Money drives Washington Redskins name change In the 1976 classic All the President’s Men, Deep Throat becomes agitated with Bob Woodward (played by Robert Redford) over his lack of progress in investigating Watergate. “Follow the...
MLB return in jeopardy, so is the sport itself

MLB return in jeopardy, so is the sport itself

MLB Return? By Tom Dougherty MLB return in jeopardy, so is the sport itself An MLB return to play would be more important to that sport than any other, yet major league baseball finds itself on the brink of disaster over the age-old issue: Money. Nope, it’s not...
The NASCAR rebrand finally arrives

The NASCAR rebrand finally arrives

Nascar Rebrand By Tom Dougherty The NASCAR rebrand finally arrives The NASCAR rebrand continues, a long journey from its beginning. The stock car racing organization holds roots in the South when bootleggers during Prohibition would outrace each other for cash. It was...
League accepting NFL protests. Tide turning?

League accepting NFL protests. Tide turning?

NFL Protests By Tom Dougherty League accepting NFL protests. Tide turning? If there’s one thing we’ve learned over the past few days, it’s that the NFL players own a lot more power than they (or we) previously thought. The acceptance of NFL protests by the league and...
What the NASCAR reopening means

What the NASCAR reopening means

NASCAR Reopening By Tom Dougherty What the NASCAR reopening means Sports are creeping back into our lives with some charity events, UFC fights and some soccer. But many more than expected tuned into the NASCAR reopening with record ratings on Sunday. More than six...
It’s a start: NCAA athletes benefiting from their likenesses

It’s a start: NCAA athletes benefiting from their likenesses

NCAA Athletes By Tom Dougherty It’s a start: NCAA athletes benefiting from their likenesses It’s not perfect, but NCAA athletes being allowed to profit off their likeness is a start in the right direction for amateur sports. And I guess “amateur” is no longer the...
The NFL Draft: The league gets lucky

The NFL Draft: The league gets lucky

NFL Draft By Tom Dougherty The NFL Draft: The league gets lucky I’m not the biggest NFL fan (I prefer the college level), but I do find the actions of sports’ most valuable brand interesting and often amusing. Gronk going to Tampa to join Brady cracks me up. Suddenly,...
NFL free agency at least provides a distraction

NFL free agency at least provides a distraction

NFL Free Agency By Tom Dougherty NFL free agency at least provides a distraction Things are certainly in a strange place. People continue to be holed up and will be for the foreseeable future. All the while, a crazy NFL free agency season heats up. The biggest news of...
Why the death of Kobe Bryant hits so hard

Why the death of Kobe Bryant hits so hard

Kobe Bryant By Tom Dougherty Why the death of Kobe Bryant hits so hard I’ll admit I have complicated feelings about Kobe Bryant. But today’s not the time to go over the positives and negatives. Let’s just say he was one of the few NBA superstars who elicited both...
NFL Issues: What’s the future look like?

NFL Issues: What’s the future look like?

A look at the current state of the NFL NFL Issues: What’s the future look like? All sports leagues should have these problems. While the NFL issues range from protests to falling ratings to concerns over concussions, the league still remains the most popular sports...