Sears and Macy’s. Going Out of Business.

Sears and Macy’s. Going Out of Business.

Sears and Macy’s. Already dead. Sears and Macy’s. Going Out of Business. Are Sears and Macy’s in the throes of a death struggle? The problem with Sears and Macy’s won’t be solved with store consolidation, liquidation or closures. And the problem is...
Cree LED lightbulbs have lost brand power

Cree LED lightbulbs have lost brand power

Cree’s Failure Cree LED lightbulbs have lost brand power Cree LED lightbulbs. An Example of surrendering initiative. For Stealing Share, Cree LED lightbulbs is in our backyard. I follow the company because it is great to see a local company innovate and win. I...
Department Store Rebranding: Mandatory

Department Store Rebranding: Mandatory

A Rebranding Strategy for Department Stores Department Store Rebranding: Mandatory Why talk about department store rebranding? Because the department store market and the retail industry needs a complete reset (read a detailed market study of the entire retail...
Sporting Goods are not immune to retail trouble

Sporting Goods are not immune to retail trouble

Retail’s problems include sporting goods retailers Sporting goods are not immune The outdoor and sporting goods segment sees its share of shakeups that mirror what’s taking place in the retail industry as a whole. Large big box chains like Sports Authority...
Office Depot, Staples merger and new CEOs

Office Depot, Staples merger and new CEOs

Office Depot, Staples merger and new CEOs What the new CEOs should do Changes are afoot among the office supply chains with both Office Depot and Staples looking for new CEOs. This comes on the heels of the expected Office Depot Staples merger between the two...
Breaking The Rules: Blockbusters-No More Late Fees

Breaking The Rules: Blockbusters-No More Late Fees

The Blockbuster Mistake Breaking The Rules: Blockbusters-No More Late Fees   Breaking The Rules. Blockbusters makes a serious misstep with late fees No more late fees. The listing of the 10 rules for a brand promise is worth the read all by itself.   It explains why...
Home Improvement Stores Offer NO Brand Improvement

Home Improvement Stores Offer NO Brand Improvement

Home Improvement Home Improvement Brands Offer NO Brand Improvement The Home Improvement Store’s Brand Promise Truth in Marketing and Improving Your Brand What your company takes as truth is not the fuel of preference and choice. The reason for this is that...
Playing the Lowest Price War is a Losing Game

Playing the Lowest Price War is a Losing Game

The Lowest Price Trap Playing the Lowest Price War is a Losing Game Lowest Price means lower margins The Cheapest Brand. Is it a brand position at all? Lowest price is costly. Everyone loves a good deal. There are some people who search them out going from store to...
Office Super Stores. Staples or Office Depot?

Office Super Stores. Staples or Office Depot?

The Office Superstores Office Super Stores. Staples or Office Depot? Office Supply Stores – Who Wins? Staples, Office Depot or OfficeMax? it did not start out about office supply stores. My colleagues and I were recently discussing the lack of brand surrounding...
Marketing Experts are the problem in retail

Marketing Experts are the problem in retail

The Marketing Expert Problem Marketing Experts are the problem in retail Marketing experts are the problem For a brand strategist, it is disheartening to see retailers rely on basic consumer attitudes about the retail market in general for good news, rather than...
The Best Retail Brand Of All

The Best Retail Brand Of All

The Best Retail Brand The Best Retail Brand Of All Which Retail Brand is the Best? Who has the best retail brand? Of all the retail stores and super-stores in the US, who has the best brand of all? Which brand commands dominance over the competition and strikes fear...
Seasonal retail. Back to School Time in Retail

Seasonal retail. Back to School Time in Retail

Seasonal Retail Seasonal retail. Back to School Time in Retail Seasonal retail. When it is Back to School Time in Retail it is always more of the same Back to School is Seasonal Retail at its Finest Seasonal retail drives retail profits. When schools all across the...