Fast food marketing: Avoid inside-out thinking

Fast food marketing: Avoid inside-out thinking

Fast food marketing Tom Dougherty, CEO – Stealing Share 23 November 2020 Fast food marketing: Avoid inside-out thinking This is going to sound like a slam on White Castle, but it’s not. It’s just that the fast food chain is promoting an element that’s...
Fast food branding: It’s the only way to win

Fast food branding: It’s the only way to win

Fast food branding Tom Dougherty, CEO – Stealing Share 5 October 2020 Fast food branding: It’s the only way to win Fast food branding is an interesting beast. The category is extremely competitive. Too many brands think changing their menus is the key to...
Here comes another Burger King flop, the Chip Butty

Here comes another Burger King flop, the Chip Butty

Burger King and the Chip Butty Tom Dougherty, CEO – Stealing Share 4 March 2020 Here comes another Burger King flop, the Chip Butty God, I wish this was a joke. But get ready for the Chip Butty from Burger King, a sandwich with french fries instead of meat. The...
What the Wendys brand must do to win breakfast

What the Wendys brand must do to win breakfast

Wendy’s brand: Breakfast Tom Dougherty, CEO – Stealing Share 10 February 2020 What the Wendys brand must do to win breakfast As McDonalds CEO Chris Kempczinski said during a recent conference call with analysts, “Breakfast is the only daypart in the...
Branding Positioning: Inside sandwich chains

Branding Positioning: Inside sandwich chains

Brand Positioning: Inside the sandwich chain brands Branding Positioning Think of branding positioning this way. In real estate, the most valuable property is often the one with the greatest distance away from its neighbors. The properties close together, with the...
Lessons We Can Learn From Starbucks Failure

Lessons We Can Learn From Starbucks Failure

Lessons We Can Learn From Starbucks Failure Starbucks Failure What is it about the Starbucks failure? If anything, Starbucks is a victim of its own business success. It is a case study in what happens when a business confuses its business success with brand success....
Branding Supermarkets. Trouble Ahead.

Branding Supermarkets. Trouble Ahead.

The Supermarkets Branding Supermarkets Why don’t they try branding supermarkets Branding supermarkets? It may come as a surprise to the category of supermarket chains to learn that almost to a fault, none of them owns a brand. They think they do, but they do not. The...
Fast Food Rebranding: How to Beat McDonalds

Fast Food Rebranding: How to Beat McDonalds

FAST FOOD REBRANDING: A MARKET STUDY Rebranding in fast food. Catching up to McDonalds. “Ask yourself: Is your brand different and better? Is it emotional? Does it capture the self-reflection of the customer we want to take from your competitors? Do you fulfill...