IHOP name change a complete disaster

IHOP name change a complete disaster

IHOP name change Tom Dougherty, CEO – Stealing Share 11 June 2018 IHOP name change a complete disaster What?! Last week, I suggest IHOP go all the way and change its name to IHOB with the B standing for breakfast. Laying out what I consider a strong argument, it...
IHOP should change its name to IHOB

IHOP should change its name to IHOB

IHOP becoming IHOB Tom Dougherty, CEO – Stealing Share 7 June 2018 IHOP should change its name to IHOB So what do you think IHOB means? If you haven’t heard, IHOP is running a social media campaign, saying it’s changing its name to IHOB. For most, and most...
Sheetz MTO process remains sloooooooow

Sheetz MTO process remains sloooooooow

Sheetz MTO Tom Dougherty, CEO – Stealing Share 19 April 2018 Sheetz MTO process remains sloooooooow I lay it on pretty thick in a post on Sheetz some years ago. For purposes here, I am rescinding a portion of my prior analysis, yet offer up a new critique. You...
CKE splits up two brands when it should just keep one

CKE splits up two brands when it should just keep one

CKE splits brands Tom Dougherty, CEO – Stealing Share 22 February 2018 CKE splits up two brands when it should just keep one CKE Restaurant Holdings is launching a Carl’s Jr only ad campaign, effectively splitting the Hardees and Carl’s Jr brands. For the past...
Wendys hamburgers directly take on McDonalds

Wendys hamburgers directly take on McDonalds

Wendys hamburgers Tom Dougherty, CEO – Stealing Share 1 February 2018 Wendys hamburgers directly take on McDonalds Normally, I praise brands directly taking on other brands. The only way to steal market share is to position yourself directly against the...
Burger King flame broiled spot fails on many levels

Burger King flame broiled spot fails on many levels

Burger King flame broiled spot Tom Dougherty, CEO – Stealing Share 11 December 2017 Burger King flame broiled spot fails on many levels Burger King flame broiled hamburgers serve as the fast food chain’s differentiator, although it’s mostly just one versus...
Branding Positioning: Inside sandwich chains

Branding Positioning: Inside sandwich chains

Brand Positioning: Inside the sandwich chain brands Branding Positioning Think of branding positioning this way. In real estate, the most valuable property is often the one with the greatest distance away from its neighbors. The properties close together, with the...
Taco Bell Cantina depends on its meaning

Taco Bell Cantina depends on its meaning

Taco Bell Cantina Tom Dougherty, CEO – Stealing Share 26 September 2017 Taco Bell Cantina depends on its meaning I have never nor will ever taste a morsel of anything from a Taco Bell menu. Mystery meats come to mind first, a disgruntled employee peeing in...
Applebees brand admits failure. Now what?

Applebees brand admits failure. Now what?

Applebees brand Tom Dougherty, CEO – Stealing Share 14 August 2017 Applebees brand admits failure. Now what? I’m never shy about my distaste for the Applebees brand or its stores. But I’m giving the restaurant chain this. At least it’s coming to know who it is...
The meaningless name change of Dunkin Donuts

The meaningless name change of Dunkin Donuts

Dunkin Donuts Tom Dougherty, CEO – Stealing Share 10 August 2017 The meaningless name change of Dunkin Donuts According to an interview with Nation’s Restaurant News last week, Dunkin Donuts is toying with the idea of removing Donuts from its name. The company...
Arbys brand and “We have the meats” reigns supreme

Arbys brand and “We have the meats” reigns supreme

Arbys brand Tom Dougherty, CEO – Stealing Share 2 August 2017 Arbys brand and “We have the meats” reigns supreme Fast food sales are slowing down. Even McDonalds struggles to recapture some of its past glory. Yet, there stands one simple winner. The...
A Chipotle drive thru just makes it Taco Bell

A Chipotle drive thru just makes it Taco Bell

Chipotle drive thru Tom Dougherty, CEO – Stealing Share 1 August 2017 A Chipotle drive thru just makes it Taco Bell Hard to believe but it was not that long ago when I deemed Chipotle the future of fast food. The fresh ingredients and experience make for an...