Food Lion brand needs an overhaul, not an update

Food Lion brand needs an overhaul, not an update

Food Lion brand Tom Dougherty, CEO – Stealing Share 12 June 2018 Food Lion brand needs an overhaul, not an update Who doesn’t like a good deal? In my case, I fixate on eBay, deeming myself a winner with each auction. As such, I am now the proud owner of 20-plus...
IHOP name change a complete disaster

IHOP name change a complete disaster

IHOP name change Tom Dougherty, CEO – Stealing Share 11 June 2018 IHOP name change a complete disaster What?! Last week, I suggest IHOP go all the way and change its name to IHOB with the B standing for breakfast. Laying out what I consider a strong argument, it...
IHOP should change its name to IHOB

IHOP should change its name to IHOB

IHOP becoming IHOB Tom Dougherty, CEO – Stealing Share 7 June 2018 IHOP should change its name to IHOB So what do you think IHOB means? If you haven’t heard, IHOP is running a social media campaign, saying it’s changing its name to IHOB. For most, and most...
How desperate can a mattress retailer be? Check this out.

How desperate can a mattress retailer be? Check this out.

A desperate mattress retailer Tom Dougherty, CEO – Stealing Share 4 June 2018 How desperate can a mattress retailer be? Check this out. You wanna talk desperation? Check this out. Mattress retailer Raymour & Flanigan partners with…Papa John’s to sell more...
Can facial recognition technology save retail?

Can facial recognition technology save retail?

Facial recognition Tom Dougherty, CEO – Stealing Share 23 May 2018 Can facial recognition technology save retail? How far will stores go with facial recognition? Especially in light of a dismal future for brick and mortar stores? Several retailers, including...
Target Restock at least makes an attempt

Target Restock at least makes an attempt

Target Restock Tom Dougherty, CEO – Stealing Share 16 May 2018 Target Restock at least makes an attempt Retailers, want yet another example of the death spiral you are in? Target announced yesterday that it is expanding next-day delivery service Target Restock...
The Schwinn brand needs to change its brand architecture

The Schwinn brand needs to change its brand architecture

Schwinn brand Tom Dougherty, CEO – Stealing Share 15 May 2018 The Schwinn brand needs to change its brand architecture This post on the Schwinn brand is written by Stealing Share brand strategist Mark Dougherty Many moons ago, I was a young boy in Hopewell, NJ....
Best Buy logo rebrands in the weakest way possible

Best Buy logo rebrands in the weakest way possible

Best Buy logo Tom Dougherty, CEO – Stealing Share 10 May 2018 Best Buy logo rebrands in the weakest way possible Here’s the goddamn truth when it comes to most companies rebranding. They get half pregnant. They don’t go all in with their rebranding. The change...
Lego: The best toy brand with only one flaw

Lego: The best toy brand with only one flaw

Lego Tom Dougherty, CEO – Stealing Share 1 May 2018 Lego: The best toy brand with only one flaw I adore my grandkids. Perhaps it’s because I hand them back to their parents at the end of the night — you know, when they are cranky. And my job is done. As a...
Sheetz MTO process remains sloooooooow

Sheetz MTO process remains sloooooooow

Sheetz MTO Tom Dougherty, CEO – Stealing Share 19 April 2018 Sheetz MTO process remains sloooooooow I lay it on pretty thick in a post on Sheetz some years ago. For purposes here, I am rescinding a portion of my prior analysis, yet offer up a new critique. You...
Who wins the Amazon Best Buy partnership?

Who wins the Amazon Best Buy partnership?

Amazon Best Buy Tom Dougherty, CEO – Stealing Share 18 April 2018 Who wins the Amazon Best Buy partnership? The recently announced Amazon Best Buy partnership is not the kind of partnership where Best Buy is opening a store within a store on Amazon. Rather, this...
Starbucks brand promise forgotten in Philadelphia

Starbucks brand promise forgotten in Philadelphia

Starbucks brand promise Tom Dougherty, CEO – Stealing Share 16 April 2018 Starbucks brand promise forgotten in Philadelphia It’s easy in this politically charged climate to spout outrage. Between Trump, Comey, Facebook, Syria, Russia and what-have-you, yelling...