Fast food marketing: Avoid inside-out thinking

Fast food marketing: Avoid inside-out thinking

Fast food marketing Tom Dougherty, CEO – Stealing Share 23 November 2020 Fast food marketing: Avoid inside-out thinking This is going to sound like a slam on White Castle, but it’s not. It’s just that the fast food chain is promoting an element that’s...
Retail branding: House of brands or branded house?

Retail branding: House of brands or branded house?

Retail branding with a house of brands Tom Dougherty, CEO – Stealing Share 12 November 2020 Retail branding: House of brands or branded house? Retailers are always looking for ways out of their holes. So what do they do? In at least one case of retail branding,...
Fixing the major issue for the retail industry? Not so fast.

Fixing the major issue for the retail industry? Not so fast.

Fixing the retail industry Tom Dougherty, CEO – Stealing Share 8 October 2020 Fixing the major issue for the retail industry? Not so fast. The major issue facing the retail industry is, of course, the explosion of online shopping. Especially on Amazon. In...
Fast food branding: It’s the only way to win

Fast food branding: It’s the only way to win

Fast food branding Tom Dougherty, CEO – Stealing Share 5 October 2020 Fast food branding: It’s the only way to win Fast food branding is an interesting beast. The category is extremely competitive. Too many brands think changing their menus is the key to...
Retail redesign: Cracking the code

Retail redesign: Cracking the code

Retail redesign Tom Dougherty, CEO – Stealing Share 30 September 2020 Retail redesign: Cracking the code Brick and mortar retailers often believe all that’s needed to get customers back in the store is simply a retail redesign. Yes, let’s change up things INSIDE...
Grocery market strategies to grow market share

Grocery market strategies to grow market share

Today’s Grocery Market By Michael Van Ausdeln 18 September 2020 Grocery market strategies to grow market share The grocery market has come a long way since its early days. The first stores were really social interactions, as strange as that might sound....
Walmart mask mandate sends a powerful statement

Walmart mask mandate sends a powerful statement

Walmart mask mandate Tom Dougherty, CEO – Stealing Share 20 July 2020 Walmart mask mandate sends a powerful statement Today is an important day. Yep, because July 20, 2020 becomes the day the nation’s largest retailer requires its customers to wear masks. The...
JCPenney bankruptcy expected, COVID-19 or not

JCPenney bankruptcy expected, COVID-19 or not

JCPenney bankruptcy Tom Dougherty, CEO – Stealing Share 18 May 2020 JCPenney bankruptcy expected, COVID-19 or not When news of the JCPenney bankruptcy spread over the weekend, was anyone surprised? The retailer can blame the COVID-19 virus all it wants. But the...
Wear your masks: It’s fast becoming the (required) new normal

Wear your masks: It’s fast becoming the (required) new normal

Wear your masks Tom Dougherty, CEO – Stealing Share 4 May 2020 Wear your masks: It’s fast becoming the (required) new normal In thinking about what the world will be like in the post COVID-19 era (or at least, the adaption to it), I think I’ve witnessed the...
Grocery brands missing today’s opportunity

Grocery brands missing today’s opportunity

Grocery brands Tom Dougherty, CEO – Stealing Share 20 April 2020 Grocery brands missing today’s opportunity Inserted in an interview with Kroger CEO Rodney McMullen on the current state of grocery brands was an interesting tidbit about his own.“Customers shop...
Here comes another Burger King flop, the Chip Butty

Here comes another Burger King flop, the Chip Butty

Burger King and the Chip Butty Tom Dougherty, CEO – Stealing Share 4 March 2020 Here comes another Burger King flop, the Chip Butty God, I wish this was a joke. But get ready for the Chip Butty from Burger King, a sandwich with french fries instead of meat. The...
Never responding to all the competition killed Earth Fare

Never responding to all the competition killed Earth Fare

The demise of Earth Fare Tom Dougherty, CEO – Stealing Share 25 February 2020 Never responding to all the competition killed Earth Fare Let’s talk grocery chains for a moment, and in particular, the now defunct Earth Fare.In my hometown of Greensboro, North...