Logo development: Not just a pretty picture

Logo development: Not just a pretty picture

Logo development Tom Dougherty, CEO – Stealing Share 7 January 2020 Logo development: Not just a pretty picture Logo development represents one of many services we at Stealing Share offer. But there has to be a reason for it. And it must reflect the strategy,...
If you care about your brand, ignore the Wix Logo Maker

If you care about your brand, ignore the Wix Logo Maker

Wix Logo Maker Tom Dougherty, CEO – Stealing Share 8 January 2020 If you care about your brand, ignore the Wix Logo Maker Here’s a business model that busts my brain into a thousand little pieces and tramples on the heart and soul of everything Stealing Share...
Don’t cheap out on logo development

Don’t cheap out on logo development

Logo Development: Be strategic Don’t cheap out on logo development Yes, we’re calling out a so-called logo development competitor. Because, for some reason, our Twitter feed cropped up an ad for company called Fiverr. (Yes, that’s how it’s spelled.)Fiverr essentially...
Corporate Identity and an ugly misguided logo

Corporate Identity and an ugly misguided logo

Ugly logos mean an ugly brand. Who needs that? Corporate identity must agree with your brand Your corporate identity is all about your company and services. It creates space between your company and the competitors. When properly executed, it positions you as...
Biomimetic Stealing Share

Biomimetic Stealing Share

Biomimetic Theraputics LOWER EXTREMITY SURGEONS ARE BORED WITH CURRENT PROCEDURES. Podiatric surgeons say they get no respect. They also say their work is repetitive with nothing much to get excited about. This brand launch told them to REJECT ORDINARY, challenge the...
Coverys Creative –  Stealing Share

Coverys Creative – Stealing Share

Coverys – Malpractice Insurance for Healthcare Professionals DISTRACTIONS = RISK While others are talking about themselves and their myriad services, Coverys now aligns with a primary worry for physicians – reducing distractions so they can focus on...
GlenGuard Technical Fabrics Stealing Share

GlenGuard Technical Fabrics Stealing Share

GlenGuard Flame Resistant Fabrics IF THEY WON’T WEAR IT, IT’S NOT COMPLIANT. No one was talking to the ultimate decision maker when it came to flame resistant fabrics for workwear. Comfort and lightweight is important for the worker but if they CHEAT and...
A case study in rebranding GlenGuard

A case study in rebranding GlenGuard

A case study in rebranding: GlenGuard Research returned a new idea Rebranding GlenGuard is a great example of the rebranding process. The world of fire resistant (FR) fabrics is a complicated one because its providers have several audiences to reach. There are...
Analyzing Brand Position for Opportunity

Analyzing Brand Position for Opportunity

Analyzing your brand Analyzing Brand Position for Opportunity  When analyzing a category during a brand positioning process, it is of vital importance that you develop models for assessing opportunity. The starting point is always analyzing brand position. This is how...
Trivantage Logistics

Trivantage Logistics

TriVantage Textile Distribution. Customers of TriVantage are awning and marine fabricators and installers who need their orders quickly and without complication. Stealing Share combined the utility of logistics with the feeling of expression to create a brand that...
Market share experts. Opportunity.

Market share experts. Opportunity.

The value of market share experts Market share experts. Opportunity. Market Share Experts have a different skill set We are market share experts. With all of the uncertainty in the world economy, We winder why a brand development firm like ourselves has been busier...