Universities and the declining population

Universities and the declining population

Colleges and universities and a declining population By Tom Dougherty Universities and the declining population There are many pressures on colleges and universities today. But for universities, the declining population is a more significant threat than all the...
The art of brand naming

The art of brand naming

The art of brand naming By Tom Dougherty Why worry about the art of brand naming? Is there an art of brand naming? I don’t think it is an art so much as a process. But, right from the start, choosing a brand name is not as crucial as most branding experts will leave...
Change ad agencies. Fix your brand.

Change ad agencies. Fix your brand.

Changing Ad Agencies Change Your Ad Agency or Fix Your Brand A powerful brand strategy influences everything that the brand touches. That’s why, if you’re caught in an ad agency carousel, you need to fix your brand. A brand strategy provides focus, clarity...
Frozen Food study: The brands stay lazy

Frozen Food study: The brands stay lazy

Frozen food study Market Study “The brands are either lazy or terrified.”   Frozen Food study: The brands stay lazy One thing comes clear in doing a frozen food study. The past and present frozen food business landscape riddles with irony. Most brands...
B2B Rebranding

B2B Rebranding

Rebranding in B2B By Tom Dougherty B2B Rebranding. Business’s Greatest Asset. B2B rebranding seems like a luxury to many. Because so much of the business-to-business success is from direct sales. (See a Glen Guard B2B case study here). As a result, B2B marketing...
Global branding experts. How do you choose?

Global branding experts. How do you choose?

Branding in different cultures By Tom Dougherty   Global branding experts. How do you choose? Is there a difference between being global branding experts and developing unique brands in unique cultures? Global branding experts need more than just experience in your...
Best brand companies. Go ahead and pick one.

Best brand companies. Go ahead and pick one.

The Best Branding Companies By Tom Dougherty Best brand companies. How do you pick one? Google says you found us when searching for the best brand companies. How do you choose? What makes one brand company better than another? And who decides who are the best brand...
Beer Marketing and Differentiation

Beer Marketing and Differentiation

A study on beer marketing Beer Marketing Beer Marketing and Differentiation Beer Marketing — Growing Beer Market Share Introduction The following looks at beer marketing. And it will give you a quick view of how Stealing Share operates and finds solutions. No branding...
Rebranding automobiles – The Automobile Market

Rebranding automobiles – The Automobile Market

Rebranding Automobiles – A look at the automotive market. By Tom Dougherty “To gain preference in the automobile market, automakers have to get out of their own way and ask themselves the difficult questions.” Its time for manufacturers to...
Building Bank Brands. American Banker

Building Bank Brands. American Banker

Building Bank Brands By Tom Dougherty   Building Bank Brands. American Banker Building Bank Brands Marketing or Anthropology? It should come as no surprise to the banking community that building a more robust brand… Building Bank Brands: Marketing or...
Changing brand names. Not too often.

Changing brand names. Not too often.

Changing Brand Names By Tom Dougherty Changing brand names usually not needed Changing brand names is rare occurrence if your goal to grow your market share. If your category is relatively mature, then re-evaluating your brand is as important as your advertising...
Rebranding tech. Tech Companies Often Lose Sight.

Rebranding tech. Tech Companies Often Lose Sight.

Technology Branding By Tom Dougherty Rebranding tech. Tech Companies Often Lose Sight Rebranding tech begins with persuasion. Some branding firms and companies believe that branding is all about changing a logo. Or changing a name, website, or collateral material....