Amazon Alexa and good manners

Amazon Alexa and good manners

Amazon Alexa Tom Dougherty, CEO – Stealing Share 28 September 2018 Amazon Alexa and good manners Anyone else thinking this generation of kids could use a bit of behavior adjustment? I think there is a place for Amazon Alexa in all of this. But I digress. I have...
Mattress Firm brand goes ker-plunk. Surprised?

Mattress Firm brand goes ker-plunk. Surprised?

Mattress Firm brand Tom Dougherty, CEO – Stealing Share 8 August 2018 Mattress Firm brand goes ker-plunk. Surprised? It looks like yet another retailer rests on the cusp of filing for bankruptcy. This time it’s the Mattress Firm brand going away. Is anyone...
Shenandoah National Park fills with magic and wonder

Shenandoah National Park fills with magic and wonder

Shenandoah National Park Tom Dougherty, CEO – Stealing Share 31 July 2018 Shenandoah National Park fills with magic and wonder This past weekend, nearly all of my immediate family broke away from the hubbub of our day-to-day lives for a camping trip in...
Toys R Us bankruptcy reflects new definition of toys

Toys R Us bankruptcy reflects new definition of toys

Toys R Us Tom Dougherty, CEO – Stealing Share 27 September 2017 Toys R Us bankruptcy reflects new definition of toys Most people recall brands like FAO Schwarz and Toys R Us when thinking of toys. (As many of you know, Toys R Us actually owns FAO Schwarz.) And...
AI Marketing. Artificial Intelligence.

AI Marketing. Artificial Intelligence.

AI Marketing Tom Dougherty, CEO – Stealing Share 25 May 2017 AI Marketing. Artificial Intelligence everywhere. AI Marketing AI Marketing (Artificial Intelligence Marketing) might feel like a stretch. Brands are hesitant to believe AI can replace human thinking....
ESPN layoffs next step to its doom?

ESPN layoffs next step to its doom?

ESPN layoffs next step to its doom? Tom Dougherty, CEO – Stealing Share 26 April 2017 ESPN layoffs demonstrate lack of vision The ESPN layoffs announced today came as no surprise. But it still hurts to see good people let go. The number of layoffs and length of...
Sears Amazon. Amazon is the old Sears Roebuck.

Sears Amazon. Amazon is the old Sears Roebuck.

Amazon is the new Sears Tom Dougherty, CEO – Stealing Share 10 February 2017 Sears Amazon. Amazon is the old Sears Roebuck. I’ll explain the Roebuck part of Sears Roebuck in a minute. Yesterday, I happened upon a song while driving home from the office. It was...
Super Bowl problem. Super Bowl 51.

Super Bowl problem. Super Bowl 51.

Super Bowl Problem #51 Tom Dougherty, CEO – Stealing Share 2 February 2017 Super Bowl problem. Super Bowl 51. The Super Bowl Problem The Super Bowl problem is a new one but it is not the only one. The NFL has a lot of problems on its docket. CTE. Falling...
B2B Rebranding. Business’s Greatest Asset.

B2B Rebranding. Business’s Greatest Asset.

Rebranding in B2B B2B Rebranding. Business’s Greatest Asset. B2B rebranding seems like a luxury to many. Because, so much of the business-to-business success is from direct sales. (See a Glen Guard B2B case study here). As a result, B2B marketing is often...
Global Branding Experts. How do you choose?

Global Branding Experts. How do you choose?

Branding in different cultures Global Branding Experts. How do you choose? Is there a difference between being global branding experts and developing unique brands in unique cultures? Global branding experts need more than just experience in your category. They also...
McDonalds market share. Not hungry anymore.

McDonalds market share. Not hungry anymore.

McDonalds market share decline Tom Dougherty, CEO – Stealing Share 12 January 2017 McDonalds market share.  — Not hungry anymore. McDonalds market share is dropping. The answer? McRib is back! How long has it been since McDonalds defined the fast food market as...
McCafe brand is still McDonalds

McCafe brand is still McDonalds

McDonalds wants to be Starbucks Tom Dougherty, CEO – Stealing Share 7 December 2016 McDonald’s to overhaul McCafe and fixing the wrong problem In the latest move that demonstrates it has lost its mind, McDonalds is going to overhaul its McCafe brand....