Universities and the declining population

Universities and the declining population

Colleges and universities and a declining population By Tom Dougherty Universities and the declining population There are many pressures on colleges and universities today. But for universities, the declining population is a more significant threat than all the...
The art of brand naming

The art of brand naming

The art of brand naming By Tom Dougherty Why worry about the art of brand naming? Is there an art of brand naming? I don’t think it is an art so much as a process. But, right from the start, choosing a brand name is not as crucial as most branding experts will leave...
Don’t count Noom as a fad diet. It’s a diet based on beliefs.

Don’t count Noom as a fad diet. It’s a diet based on beliefs.

The Noom diet By Tom Dougherty Don’t count Noom as a fad diet. It’s a diet based on beliefs. My curiosities with diet of-the-moment fad diets has always been strong. Noom is no exception to that, but take away the fad diet moniker. As a brand strategist, I take stock...
B2B Rebranding

B2B Rebranding

Rebranding in B2B By Tom Dougherty B2B Rebranding. Business’s Greatest Asset. B2B rebranding seems like a luxury to many. Because so much of the business-to-business success is from direct sales. (See a Glen Guard B2B case study here). As a result, B2B marketing...
Best brand companies. Go ahead and pick one.

Best brand companies. Go ahead and pick one.

The Best Branding Companies By Tom Dougherty Best brand companies. How do you pick one? Google says you found us when searching for the best brand companies. How do you choose? What makes one brand company better than another? And who decides who are the best brand...
Choosing a Branding Company

Choosing a Branding Company

Choosing a branding company By Tom Dougherty What to consider when choosing a branding company  When choosing a branding company, there’s a few things to remember. Branding companies promise to completely understand what your brand means. In the most basic...