Affinity programs and why they fail.

Affinity programs and why they fail.

Affinity programs and why they fail Brand Affinity programs and why they fail. Affinity Programs Rarely Create Affinity Almost all businesses from retailers to transportation companies have affinity programs designed to foster brand loyalty. Most work very poorly and...
Marketing during crisis, such as the coronavirus

Marketing during crisis, such as the coronavirus

Guidelines for marketing during crisis like the coronavirus By Tom Dougherty Marketing During Crisis and The Human Model | Motivators | Desire | Familiarity | Leadership | Affirmation | Scope | Comfort | Change | Community | Summary Marketing during crisis....
A study of guitar branding and the musical market

A study of guitar branding and the musical market

Guitar branding. A market study. GUITAR BRANDING MARKET STUDY “The essence of guitar branding— Sell the place where the guitar lives in the guitarist’s life” Guitar branding is huge, unique and also filled with the potential to steal market share. In this...
Rebranding automobiles – The Automobile Market

Rebranding automobiles – The Automobile Market

Rebranding Automobiles – A look at the automotive market. By Tom Dougherty “To gain preference in the automobile market, automakers have to get out of their own way and ask themselves the difficult questions.” Its time for manufacturers to...
Choosing a Branding Company

Choosing a Branding Company

Choosing a branding company By Tom Dougherty What to consider when choosing a branding company  When choosing a branding company, there’s a few things to remember. Branding companies promise to completely understand what your brand means. In the most basic...
Analyzing brand position for more opportunity

Analyzing brand position for more opportunity

Analyzing your brand By Tom Dougherty Analyzing brand position for more opportunity We developed a model for analyzing brand position. Having a model is essential. At Stealing Share, unlike other branding companies, we build brands to be persuasive. Call us right now,...
Biggest business challenges today

Biggest business challenges today

The Challenges to Business Today By Tom Dougherty Biggest business challenges today     The biggest business challenges, in thinking about the economic environment in which business takes place, is our static world-view, of a relatively still stage, peopled...
Packaged goods, brand and persuasion

Packaged goods, brand and persuasion

Persuasion in Packaged Goods By Tom Dougherty Packaged Goods, Brand and Persuasion Packaged goods have a lot to teach us Identification, Notification, and Persuasion in packaged goods In the self-serving world of commercial advertising, the costs of advertising...
Taking A Different Brand Position

Taking A Different Brand Position

Taking A Different Brand Position By Tom Dougherty   A different brand position is a must to steal market share A thought on taking a different brand position. Some years ago, a nationally known lecturer was losing his hair. Ironically, he was so consumed with...
Branding. Nation Building Challenge

Branding. Nation Building Challenge

Brands in Nation Building   Role of Branding as a Nation building challenge When it comes time to Nation Building. Where are the brands? More Care Given to Laundry Detergent It is odd how most nations never spend the resources managing their brand. Not the way P&G...
Biz Life Article on How To Steal Market Share

Biz Life Article on How To Steal Market Share

Memory and Recall By Tom Dougherty   How To Steal Market Share How to steal market share – Memory vs. Recall From Biz Life How to steal market share? The answer is interesting and telling in today’s competitive advertising and marketing climate. It can be found in...
How do you influence prospective customers?

How do you influence prospective customers?

Influencing Prospects By Tom Dougherty How do you influence prospective customers? Do not be quick to blame your advertising agency or marketing department if your business is failing to grab market share. In reality, it is a safe bet that your problem is not in your...