Washington DC just an excuse for Ivanka Trump brand

Washington DC just an excuse for Ivanka Trump brand

Ivanka Trump brand Tom Dougherty, CEO – Stealing Share 25 July 2018 Washington DC just an excuse for Ivanka Trump brand Citing her continued work in Washington for the “foreseeable future,” Ivanka Trump decides to close down her Ivanka Trump brand. Ivanka says,...
Repositioning brands to steal share

Repositioning brands to steal share

Repositioning brands When repositioning brands makes sense Mergers and acquisitions demands repositioning brands to steal market share But, there are many other reasons brand directors and marketing executives consider repositioning brands. Certainly, acquiring...
Brand relaunching. Reposition for relevance

Brand relaunching. Reposition for relevance

Brand Relaunching Considerations Brand relaunching. How to win. Brand relaunching is an important part in repositioning a brand. And everyone knows that it is necessary to reposition a brand when its meaning has lost some of its relevance and luster. Markets decide...
NASCAR brand escaping notice anymore

NASCAR brand escaping notice anymore

NASCAR brand Tom Dougherty, CEO – Stealing Share 26 March 2018 NASCAR brand escaping notice anymore So, did anyone notice yesterday’s Martinsville Cup snowed out? Probably not, because the NASCAR brand fails to attract much notice anymore. Especially when Duke...
Rotten Tomatoes website survey warns advertisers

Rotten Tomatoes website survey warns advertisers

Rotten Tomatoes Tom Dougherty, CEO – Stealing Share 15 March 2018 Rotten Tomatoes website survey warns advertisers For any self-respecting film nerd, the Rotten Tomatoes website remains a first stop in choosing movies. Usually, Film Twitter fills me on what’s...
Under Armour trips and falls

Under Armour trips and falls

Failing Under Armour Tom Dougherty, CEO – Stealing Share 2 November 2017 Under Armour sinks What happened to Under Armour? According to an article in the Washington Post everything is wrong. The paper likens Under Armour situation to a perfect storm. Retailer...
Rihanna’s Fenty Beauty poised for greatness

Rihanna’s Fenty Beauty poised for greatness

Fenty Beauty Tom Dougherty, CEO – Stealing Share 24 October 2017 Rihanna’s Fenty Beauty poised for greatness I am not pretending I know one solitary iota about makeup. What I know is that my wife spends a whole bunch of money on the stuff. She owns an...
Branding Positioning: Inside sandwich chains

Branding Positioning: Inside sandwich chains

Brand Positioning: Inside the sandwich chain brands Branding Positioning Think of branding positioning this way. In real estate, the most valuable property is often the one with the greatest distance away from its neighbors. The properties close together, with the...
How can Cam Newton be so stupid?

How can Cam Newton be so stupid?

Cam Newton Tom Dougherty, CEO – Stealing Share 5 October 2017 How can Cam Newton be so stupid? Checking my calendar. It is 2017, right? Not the 60s or something? Because I wonder after Cam Newton’s answer to a question from Charlotte Observer reporter Jourdan...
Hmm…MSC Cruise Line. Think that works?

Hmm…MSC Cruise Line. Think that works?

The MSC Cruise Lines Tom Dougherty, CEO – Stealing Share 2 October 2017 MSC Cruise Lines MSC Cruise Line is making a big enough spend on US television that I have seen its commercials numerous times. The problem is the NAME. I could not remember it well enough...
TD Ameritrade commercials miss the mark

TD Ameritrade commercials miss the mark

TD Ameritrade advertising Tom Dougherty, CEO – Stealing Share 7 September 2017 TD Ameritrade Commercials  The power in TV commercials can vary. Sometimes they look to inform. Often they look to amuse. Many times they hope to raise awareness. Hopefully, they all...
Climate Change

Climate Change

Deny Climate Change Tom Dougherty, CEO – Stealing Share 22 August 2016 Rethinking Climate Change Is everything in this world today political? Why is climate change a political issue? It is time that we realized that our political bent may very well blind all of...