Permanent changes in purchase choices

Permanent changes in purchase choices

Permanent changes in purchase choices Permanent changes in purchase choices Marketers must adapt to customer changes.Mass changes in lifestyles sweep over purchasing behaviors. Some are permanent. Others transient.No doubt you have witnessed these changes. They seem...
The DirecTV brand is being left to die

The DirecTV brand is being left to die

DirecTV brand Tom Dougherty, CEO – Stealing Share 11 March 2020 The DirecTV brand is being left to die The DirecTV brand is dying and AT&T, its parent company, is letting it go, effectively abandoning it to focus its efforts on the upcoming AT&T TV...
The meatless food category: What’s next?

The meatless food category: What’s next?

The meatless food category: What’s next? The meatless food category: How it’s succeeding, and where it goes from here Sometimes, there really is something in a name. For example, what do you call the meatless food category? Is meatless food enough?...
The mass Sports Illustrated firings didn’t have to be

The mass Sports Illustrated firings didn’t have to be

Sports Illustrated firings Tom Dougherty, CEO – Stealing Share 7 October 2019 The mass Sports Illustrated firings didn’t have to be Among all the terrible news last week (and I could list many), the mass Sports Illustrated firings of nearly half its staff were...
The Burger King taco is here, and it’s what you think

The Burger King taco is here, and it’s what you think

The Burger King taco Tom Dougherty, CEO – Stealing Share 17 July 2019 The Burger King taco is here, and it’s what you think The new Burger King taco is arriving for a limited time, so plunk down your one dollar for it. Yes, a taco from a chain with burger in its...
The reasons for many credit union troubles

The reasons for many credit union troubles

Credit union troubles Tom Dougherty, CEO – Stealing Share 11 July 2019 The reasons for many credit union troubles I think everyone knows what a credit union represents. For many, they are just another BANK. For the loyal credit unioners (my word), they represent...
The truth about learning a language

The truth about learning a language

Learning a language Tom Dougherty, CEO – Stealing Share 5 June 2019 The truth about learning a language Learning a language, beyond my own native English (with an American bent), always serves as a keen interest for me. Maybe it was the two years in French 1 in...
Walmart online grocery seriously stalking Amazon’s leadership

Walmart online grocery seriously stalking Amazon’s leadership

Walmart online grocery Tom Dougherty, CEO – Stealing Share 1 May 2019 Walmart online grocery seriously stalking Amazon’s leadership Thank you, Walmart online grocery. Thank you for giving me one-day shipping from Amazon Prime.I generally hate Walmart. I don’t...
Can you position a bank to steal market share?

Can you position a bank to steal market share?

Position a bank Tom Dougherty, CEO – Stealing Share 7 March 2019 Can you position a bank to steal market share? Finding a REAL viable marketing position for a bank is a challenge. But the ability to position a bank is no different from any other category....
Washington DC just an excuse for Ivanka Trump brand

Washington DC just an excuse for Ivanka Trump brand

Ivanka Trump brand Tom Dougherty, CEO – Stealing Share 25 July 2018 Washington DC just an excuse for Ivanka Trump brand Citing her continued work in Washington for the “foreseeable future,” Ivanka Trump decides to close down her Ivanka Trump brand. Ivanka says,...
Repositioning brands to steal share

Repositioning brands to steal share

Repositioning brands When repositioning brands makes sense Mergers, acquisitions and sudden marketing changes demand repositioning brands to steal market share There are many reasons brand directors and marketing executives consider repositioning brands. Certainly,...