Will your brand survive 2022

Will your brand survive 2022

Will your brand survive 2022? By Tom Dougherty Will your brand survive 2022? Wow. What a year 2020 was.  2020 was an eye-opener. If your brand was lucky enough to get through the storm without damage, good for you. But don’t think for a moment that you are safe from...
Negative brand messaging

Negative brand messaging

Is negative brand messaging a mistake? By Tom Dougherty A negative brand message? Remember the brand name.   Negative ideas are more memorable. It’s that simple. A few years ago, Stealing Share launched a medical biologic brand. Biomimetic Therapeutics...
What is a comprehensive rebranding project?

What is a comprehensive rebranding project?

A comprehensive rebranding project By Tom Dougherty The complete comprehensive rebranding The most potent brands look, feel, and sound just like the target audience that the brand targets. It is part of brand anthropology (the scientific study of human interactions...
Types of research and which one is best for you

Types of research and which one is best for you

Types of research By Tom Dougherty Types of research and methods that work best Qualitative Market Research There are many types of research available today. Qualitative studies seek to understand the language of the customer and uncover possible values. One-on-one...
Marketing Research Methodology

Marketing Research Methodology

Research Methodology By Tom Dougherty Marketing Research Methodology   The marketing research methodology you use to collect data is as important as the questions you ask. Because market research must be projectable or you to take the results of quantitative research...
Research Measurement. It is why research matters.

Research Measurement. It is why research matters.

Research Measurement. It is why research matters. By Tom Dougherty     Research measurement for more than just usage and attitudes Most believe research measurement is examining usage, awareness and general attitudes. That is important. But the meanings...
Business-to-Business Market Research: A Wide Open Opportunity

Business-to-Business Market Research: A Wide Open Opportunity

Business-to-business market research By Tom Dougherty Business-to-Business Market Research Is Special Business-to-business market research is often thought of as something completely different than consumer research. Developing and enhancing brands for companies whose...
Research Analysis and Marketing Research

Research Analysis and Marketing Research

Research Analysis By Tom Dougherty Research Analysis and Marketing Research Research analysis. A sovereign’s first duty is doubtless to conform with the wishes of the people; but what the people say is scarcely ever what they wish: their desires and their wants cannot...
Measuring Your Market Share Potential

Measuring Your Market Share Potential

The Potential to grow By Tom Dougherty   Measuring Your Market Share Potential All Brands Have Potential to Steal Market Share Market share potential can be measured. Your prospect’s potential attachment to your brand can be measured and understood when you have a...
Motivating Customers to buy

Motivating Customers to buy

The Motivation to Buy By Tom Dougherty Motivating Customers to buy Motivating customers. Those companies wise to winning know the best time to take advantage of your competition is when things get tough for the whole category. If that’s true, and it is most categories...
Seasonal retail. Back to School Time in Retail

Seasonal retail. Back to School Time in Retail

Seasonal Retail   Seasonal retail. Back to School Time in Retail Seasonal retail. When it is Back to School Time in Retail it is always more of the same Back to School is Seasonal Retail at its Finest Seasonal retail drives retail profits. When schools all across the...
Considering a brand name change

Considering a brand name change

Considering a brand name change By Tom Dougherty A brand name change alone is not rebranding   It bears repeating. A brand name change does not change a brand by itself. Unfortunately, there are a great many organizations and consultants who believe otherwise. They...