MoviePass – the great idea till it wasn’t

MoviePass – the great idea till it wasn’t

MoviePass Tom Dougherty, CEO – Stealing Share 15 August 2018 MoviePass – the great idea till it wasn’t MoviePass is quickly dying. Its stock is now at five cents a share. It seemed like a great idea. Though, in retrospect, it served only as a great idea...
Mazda ad typical despite 11 research studies

Mazda ad typical despite 11 research studies

Mazda ad Tom Dougherty, CEO – Stealing Share 2 April 2018 Mazda ad typical despite 11 research studies Oh my God. So, let me get this straight. Mazda conducts, so it says, 11 research studies, speaks to more than 4,000 respondents and the result? A Mazda ad that...
NFL Issues: What’s the future look like?

NFL Issues: What’s the future look like?

A look at the current state of the NFL NFL Issues: What’s the future look like? All sports leagues should have these problems. While the NFL issues range from protests to falling ratings to concerns over concussions, the league still remains the most popular sports...
Most research companies simply suck

Most research companies simply suck

Research companies Tom Dougherty, CEO – Stealing Share 12 June 2017 Most research companies simply suck It amazes me what many research companies come up with. A recent study by Cambridge Analytica found that, huh, high quality and affordability top the list of...
Brand Blindness. Brand Loyalty. Persuasive.

Brand Blindness. Brand Loyalty. Persuasive.

Brand Blindnes is Brand Loyalty Tom Dougherty, CEO – Stealing Share 27 April 2017 Brand loyalty and brand blindness Did you know that brand loyalty is a form of brand blindness? Even though most of us believe we act rationally, self-identification is a form of...
Research mistakes. Avoid traps. Methodology.

Research mistakes. Avoid traps. Methodology.

Research mistakes are preventable Tom Dougherty, CEO – Stealing Share 25 April 2017 Research mistakes. No excuses. Making research mistakes is easier than ever. And these blunders can mangle and mislead brands. Especially brands that are looking for...
Selling insurance when people don’t want it

Selling insurance when people don’t want it

Selling insurance when people don’t want it People don’t like insurance companies, so what to do? Selling insurance has one of the single most difficult hurdles to overcome. How to convince audiences that they should buy something they believe they don’t...
The new Truth anti-smoking ad fails.

The new Truth anti-smoking ad fails.

Anti-smoking Advertisment The new Truth anti-smoking ad fails. The new Truth anti-smoking ad has taken a new approach to curbing teen smoking. It represents a move from the grotesque ads of removing skin and teeth to talking about the salary differences between...
Predicting marketing success. A marketing metric.

Predicting marketing success. A marketing metric.

Predicting The Success of Marketing   Predicting marketing success   Marketing Success and The Human Model | Motivators | Challenges | Desire | Familiarity | Leadership | Affirmation | Scope | Comfort | Change | Community | Summary Predicting Marketing Success....
Preference. It’s amazingly flawed.

Preference. It’s amazingly flawed.

What’s wrong with preference? Tom Dougherty, CEO – Stealing Share 29 October 2015 Preference. It’s amazingly flawed. Why your preference is misguided A Bud Lite drinker once told me that Miller or Coors “would not cross these lips unless they were...
Republican Debate Survey Results

Republican Debate Survey Results

Republican Debate Survey Results Tom Dougherty, CEO – Stealing Share 13 August 2013 How the candidates did The Debate Format Stealing Share sponsored a quick survey of people who watched the Republican debate on August 6, 2015 in Cleveland, Ohio.  The results...
CMOs realize they must steal market share

CMOs realize they must steal market share

Well, this isn’t much of a surprise. According to survey of chief marketing officers, only 5% said they were confident in their agency’s performance. The survey, conducted by the CMO Council and Ebiquity, was focused on how satisfied CMOs were about receiving the...