MoviePass – the great idea till it wasn’t

MoviePass – the great idea till it wasn’t

MoviePass Tom Dougherty, CEO – Stealing Share 15 August 2018 MoviePass – the great idea till it wasn’t MoviePass is quickly dying. Its stock is now at five cents a share. It seemed like a great idea. Though, in retrospect, it served only as a great idea...
The LeBron James brand is more than basketball

The LeBron James brand is more than basketball

LeBron James brand Tom Dougherty, CEO – Stealing Share 7 August 2018 The LeBron James brand is more than basketball It’s possible that when his time is up, the impact of the LeBron James brand off the basketball court will outweigh all he has accomplished on it....
Facebook brand meaning stands for secret and inept

Facebook brand meaning stands for secret and inept

Facebook brand meaning Tom Dougherty, CEO – Stealing Share 30 July 2018 Facebook brand meaning stands for secret and inept The Facebook brand meaning is under siege. Its stock plummets 19% on Thursday, robbing it of $119 billion in market value. You might say,...
NBA branding needs fewer All-Stars for Golden State

NBA branding needs fewer All-Stars for Golden State

NBA branding Tom Dougherty, CEO – Stealing Share 3 July 2018 NBA branding needs fewer All-Stars for Golden State Here I go again, spouting out about NBA branding. But can you blame me? What with the Golden State Warriors picking up yet another high-calibre...
Repositioning brands to steal share

Repositioning brands to steal share

Repositioning brands When repositioning brands makes sense Mergers and acquisitions demands repositioning brands to steal market share But, there are many other reasons brand directors and marketing executives consider repositioning brands. Certainly, acquiring...
Starbucks brand promise forgotten in Philadelphia

Starbucks brand promise forgotten in Philadelphia

Starbucks brand promise Tom Dougherty, CEO – Stealing Share 16 April 2018 Starbucks brand promise forgotten in Philadelphia It’s easy in this politically charged climate to spout outrage. Between Trump, Comey, Facebook, Syria, Russia and what-have-you, yelling...
Charging for replacement Apple batteries?

Charging for replacement Apple batteries?

Apple batteries Tom Dougherty, CEO – Stealing Share 2 January 2018 Charging for replacement Apple batteries? How often does Apple screw up? Enough to take a bit of the shine off its brand. Over the holidays, customers uncover Apple batteries being slowed down in...
Under Armour trips and falls

Under Armour trips and falls

Failing Under Armour Tom Dougherty, CEO – Stealing Share 2 November 2017 Under Armour sinks What happened to Under Armour? According to an article in the Washington Post everything is wrong. The paper likens Under Armour situation to a perfect storm. Retailer...
Branding Positioning: Inside sandwich chains

Branding Positioning: Inside sandwich chains

Brand Positioning: Inside the sandwich chain brands Branding Positioning Think of branding positioning this way. In real estate, the most valuable property is often the one with the greatest distance away from its neighbors. The properties close together, with the...
Equifax waits six weeks, blows its brand promise

Equifax waits six weeks, blows its brand promise

The Equifax hack Tom Dougherty, CEO – Stealing Share 20 September 2017 Equifax waits six weeks, blows its brand promise Data breaches suck. No one appreciates it when hackers break into a company and retrieve your personal information. Then you change passwords,...
How a brand addresses a pacemaker recall

How a brand addresses a pacemaker recall

St Jude pacemaker recall Tom Dougherty, CEO – Stealing Share 31 August 2017 How a brand addresses a pacemaker recall Our experience in the medical device industry reaches across many of the top brands. Branding St. Jude Medical (now Abbott), working with...
Will a new Staples CMO make a lick of difference?

Will a new Staples CMO make a lick of difference?

Staples Tom Dougherty, CEO – Stealing Share 30 May 2017 Will a new Staples CMO make a lick of difference? This is not an open letter to Michelle Bottomley, the newly hired Staples CMO. Those tend to be trite. But if there’s a time for Bottomley and the Staples...