Nebraska tourism campaign kicks ass

Nebraska tourism campaign kicks ass

Nebraska tourism Tom Dougherty, CEO – Stealing Share 22 October 2018 Nebraska tourism campaign kicks ass Oh, the poor people of Nebraska. The Nebraska Tourism Commission unveils a kick-ass campaign, and residents think it sucks. “This’ll get folks flocking here...
Today’s mean politics

Today’s mean politics

Mean politics Tom Dougherty, CEO – Stealing Share 11 October 2018 Today’s mean politics You know what? I’m tired of today’s mean politics. What about you? It does not take a single brain cell to ridicule a political opponent. Not a drop of creativity to...
Rachael Ray’s Nutrish brand obeys first rule of branding

Rachael Ray’s Nutrish brand obeys first rule of branding

Nutrish brand Tom Dougherty, CEO – Stealing Share 23 August 2018 Rachael Ray’s Nutrish brand obeys first rule of branding The first rule of effective branding is to reflect the customer, not yourself. Case in point, Rachael Ray’s Nutrish brand of dog food. Yes,...
Quora gets online etiquette right

Quora gets online etiquette right

Quora Tom Dougherty, CEO – Stealing Share 21 August 2018 Quora gets online etiquette right I have long found issue with online public discourse, namely with interactions on Twitter. It seems users can tweet anything outlandish (see: Alex Jones) and it’ll...
Prime Day remains the tops, despite glitches

Prime Day remains the tops, despite glitches

Prime Day Tom Dougherty, CEO – Stealing Share 17 July 2018 Prime Day remains the tops, despite glitches There are very few shopping events that get me excited. Let me rephrase that. There is only one shopping event that gets me excited — Amazon’s Prime Day. Even...
NBA branding needs fewer All-Stars for Golden State

NBA branding needs fewer All-Stars for Golden State

NBA branding Tom Dougherty, CEO – Stealing Share 3 July 2018 NBA branding needs fewer All-Stars for Golden State Here I go again, spouting out about NBA branding. But can you blame me? What with the Golden State Warriors picking up yet another high-calibre...
What’s next for the Dell brand?

What’s next for the Dell brand?

The Dell brand Tom Dougherty, CEO – Stealing Share 2 July 2018 What’s next for the Dell brand? There’s more than something to be said for finding a company’s niche, as it were. In fact, that’s the definition of a brand: Identifying who you are for and who you...
2018 E3, Fortnite shows gaming is alive and well

2018 E3, Fortnite shows gaming is alive and well

Fortnite and gaming Tom Dougherty, CEO – Stealing Share 13 June 2018 2018 E3, Fortnite shows gaming is alive and well In early 2017, Barron’s headline “Video Game Sales Are Fading and It’s Crushing Game Stop” suggests that there was something wrong with video...
How desperate can a mattress retailer be? Check this out.

How desperate can a mattress retailer be? Check this out.

A desperate mattress retailer Tom Dougherty, CEO – Stealing Share 4 June 2018 How desperate can a mattress retailer be? Check this out. You wanna talk desperation? Check this out. Mattress retailer Raymour & Flanigan partners with…Papa John’s to sell more...
Best Buy logo rebrands in the weakest way possible

Best Buy logo rebrands in the weakest way possible

Best Buy logo Tom Dougherty, CEO – Stealing Share 10 May 2018 Best Buy logo rebrands in the weakest way possible Here’s the goddamn truth when it comes to most companies rebranding. They get half pregnant. They don’t go all in with their rebranding. The change...
Lego: The best toy brand with only one flaw

Lego: The best toy brand with only one flaw

Lego Tom Dougherty, CEO – Stealing Share 1 May 2018 Lego: The best toy brand with only one flaw I adore my grandkids. Perhaps it’s because I hand them back to their parents at the end of the night — you know, when they are cranky. And my job is done. As a...
Ford advertising. Find someone new.

Ford advertising. Find someone new.

Ford Advertising Tom Dougherty, CEO – Stealing Share 23 April 2018 Ford advertising. Find someone new. News that Ford advertising might be leaving advertising giant WPP rocks the advertising world. However, the agency with 49 offices across the world will be...