Disney+ succeeds because of its brand power

Disney+ succeeds because of its brand power

Disney+ Tom Dougherty, CEO – Stealing Share 29 November 2016 Disney+ succeeds because of its brand power Firstly, a declaration: Disney+ rocks. But I’ll get back to that in a second. Over the years, our television habits have changed. We are migrating our way...
What the new Charles Schwab brand needs now

What the new Charles Schwab brand needs now

The Charles Schwab brand Tom Dougherty, CEO – Stealing Share 25 November 2019 What the new Charles Schwab brand needs now We’ve said it before. But we live in a new world where the customer is in charge, not the brand. The most recent example? The proposed...
Why don’t retailing brands get it?

Why don’t retailing brands get it?

Retailing brands Tom Dougherty, CEO – Stealing Share 12 November 2019 Why don’t retailing brands get it? Do retailing brands understand why Amazon’s eating their lunches? Because sometimes I wonder, with all the ways they are hoping to attract customers as the...
Apple Services, Apple TV+ and the state of the Apple brand

Apple Services, Apple TV+ and the state of the Apple brand

The Apple Brand: Transforming Apple Services, Apple TV+ and the state of the Apple brand When it comes to Apple, the world’s most cash-rich company is always underrated. Seriously. Which is why we shouldn’t scoff at the Apple Services division nor Apple TV+. But more...
MicroFreak, a case study in what really creates preference

MicroFreak, a case study in what really creates preference

MicroFreak Tom Dougherty, CEO – Stealing Share 5 November 2019 MicroFreak, a case study in what really creates preference Sometimes, you can find marketers who understand how to build brand preference in the most surprising places. It’s not just Apple and Nike...
What does Facebook News have brand permission to do?

What does Facebook News have brand permission to do?

Facebook News Tom Dougherty, CEO – Stealing Share 28 October 2019 What does Facebook News have brand permission to do? Brand permission means what the brand has permission to do, judged by how it’s perceived and what it promises. Therefore, what are we to make...
The brand of Moleskin journals defines its audience

The brand of Moleskin journals defines its audience

Moleskin journals  Tom Dougherty, CEO – Stealing Share 3 September 2019 The brand of Moleskin journals defines its audience I walk a meandering journey as a creative individual. There was a time when I owned an unhinged love of poetry. I studied the works of...
Walgreens closing 200 stores comes as no surprise

Walgreens closing 200 stores comes as no surprise

Walgreens closing stores Tom Dougherty, CEO – Stealing Share 7 August 2019 Walgreens closing 200 stores comes as no surprise Walgreens closing 200 store means now I can drive a whole block and not see a pharmacy. Everyone knows there’s a pharmacy on practically...
Nicorette. The subtle repositioning of a brand.

Nicorette. The subtle repositioning of a brand.

Nicorette Tom Dougherty, CEO – Stealing Share 1 July 2019 Nicorette. The subtle repositioning of a brand. A transformation is happening. Right before our eyes — or maybe through our noses. Nicorette. You know it? It is a nicotine delivery system. It sells...
The best brand position is never about being the best

The best brand position is never about being the best

Best brand position Tom Dougherty, CEO – Stealing Share 17 June 2019 The best brand position is never about being the best I can give you the most significant reason why so many brands fail. Because so many promote a best brand position, meaning some variation...
The (not-so) unique descent of Entertainment Weekly

The (not-so) unique descent of Entertainment Weekly

Entertainment Weekly Tom Dougherty, CEO – Stealing Share 10 June 2019 The (not-so) unique descent of Entertainment Weekly It’s a predictable sign of the times that Entertainment Weekly stops publishing weekly and now becomes a monthly. People just don’t...