Walgreens closing 200 stores comes as no surprise

Walgreens closing 200 stores comes as no surprise

Walgreens closing stores Tom Dougherty, CEO – Stealing Share 7 August 2019 Walgreens closing 200 stores comes as no surprise Walgreens closing 200 store means now I can drive a whole block and not see a pharmacy. Everyone knows there’s a pharmacy on practically...
Nicorette. The subtle repositioning of a brand.

Nicorette. The subtle repositioning of a brand.

Nicorette Tom Dougherty, CEO – Stealing Share 1 July 2019 Nicorette. The subtle repositioning of a brand. A transformation is happening. Right before our eyes — or maybe through our noses. Nicorette. You know it? It is a nicotine delivery system. It sells...
The best brand position is never about being the best

The best brand position is never about being the best

Best brand position Tom Dougherty, CEO – Stealing Share 17 June 2019 The best brand position is never about being the best I can give you the most significant reason why so many brands fail. Because so many promote a best brand position, meaning some variation...
The (not-so) unique descent of Entertainment Weekly

The (not-so) unique descent of Entertainment Weekly

Entertainment Weekly Tom Dougherty, CEO – Stealing Share 10 June 2019 The (not-so) unique descent of Entertainment Weekly It’s a predictable sign of the times that Entertainment Weekly stops publishing weekly and now becomes a monthly. People just don’t...
Who’s taking advantage of video gaming fever?

Who’s taking advantage of video gaming fever?

Video gaming Tom Dougherty, CEO – Stealing Share 6 June 2019 Who’s taking advantage of video gaming fever? Next week, the annual Electronic Entertainment Expo (or E3) kicks off in LA. Since 2009 when E3 re-adopted its current format, attendance has steadily...
The Ember mug makes you smarter

The Ember mug makes you smarter

The Ember mug Tom Dougherty, CEO – Stealing Share 21 May 2019 The Ember mug makes you smarter My youngest son and his wife are notorious for giving some of the coolest gifts known to man. They are a thoughtful (and creative) couple. So whatever they’re wrapping...
Teenage Engineering, a brand of sound with nuance

Teenage Engineering, a brand of sound with nuance

Teenage Engineering Tom Dougherty, CEO – Stealing Share 30 April 2019 Teenage Engineering, a brand of sound with nuance Recently, the crew at Stealing Share dove into rebranding the cymbal giant, Sabian. This brought us to Sabian’s Canadian headquarters where...
Why Amazon stores are struggling

Why Amazon stores are struggling

Amazon stores Tom Dougherty, CEO – Stealing Share 29 April 2019 Why Amazon stores are struggling More than a year ago, I wrote that the success of Amazon Go and other various Amazon stores would depend on brand. That is, how those stores defined their customers,...
AAF never really had a chance

AAF never really had a chance

Why the AAF failed Tom Dougherty, CEO – Stealing Share 3 April 2019 AAF never really had a chance Yesterday, the Alliance of American Football, or the AAF, suspended operations, leaving coaches, players and even league officials shocked.What was the AAF, you may...
What makes TikTok any different than the rest?

What makes TikTok any different than the rest?

TikTok Tom Dougherty, CEO – Stealing Share 28 March 2019 What makes TikTok any different than the rest? I guess there are just things about social media I don’t get. I’m not on Instagram. Ditching Facebook wasn’t difficult. And now TikTok emerges as the latest...
Freewrite is unnecessary, but at least it has a brand position

Freewrite is unnecessary, but at least it has a brand position

Freewrite Tom Dougherty, CEO – Stealing Share 26 March 2019 Freewrite is unnecessary, but at least it has a brand position This past weekend, my eldest son and his young family came over for dinner. We ate, laughed and poked fun at each other (a typical...
The reach of the Harry Potter brand

The reach of the Harry Potter brand

Harry Potter brand Tom Dougherty, CEO – Stealing Share 12 March 2019 The reach of the Harry Potter brand Like any grandfather, I own a more than keen interest in the exploits of my grandchildren. Rhegan — who just turned six this year — holds an array of...