AAF never really had a chance

AAF never really had a chance

Why the AAF failed Tom Dougherty, CEO – Stealing Share 3 April 2019 AAF never really had a chance Yesterday, the Alliance of American Football, or the AAF, suspended operations, leaving coaches, players and even league officials shocked.What was the AAF, you may...
What makes TikTok any different than the rest?

What makes TikTok any different than the rest?

TikTok Tom Dougherty, CEO – Stealing Share 28 March 2019 What makes TikTok any different than the rest? I guess there are just things about social media I don’t get. I’m not on Instagram. Ditching Facebook wasn’t difficult. And now TikTok emerges as the latest...
Freewrite is unnecessary, but at least it has a brand position

Freewrite is unnecessary, but at least it has a brand position

Freewrite Tom Dougherty, CEO – Stealing Share 26 March 2019 Freewrite is unnecessary, but at least it has a brand position This past weekend, my eldest son and his young family came over for dinner. We ate, laughed and poked fun at each other (a typical...
The reach of the Harry Potter brand

The reach of the Harry Potter brand

Harry Potter brand Tom Dougherty, CEO – Stealing Share 12 March 2019 The reach of the Harry Potter brand Like any grandfather, I own a more than keen interest in the exploits of my grandchildren. Rhegan — who just turned six this year — holds an array of...
Xbox One brings the death blow to GameStop

Xbox One brings the death blow to GameStop

Xbox One Tom Dougherty, CEO – Stealing Share 6 March 2019 Xbox One brings the death blow to GameStop The new Xbox One is rumored to include a new feature that is likely to worry retailers like GameStop – no disc drive.If rumors are true (and granted the...
Kraft Heinz brand blows apart

Kraft Heinz brand blows apart

Kraft Heinz brand Tom Dougherty, CEO – Stealing Share 25 February 2019 Kraft Heinz brand blows apart When the Kraft Heinz brand was born nearly four years ago, it felt like the merging of two powerful food brands. We all know and most of us prefer many Kraft and...
Amazon FreeTime frees kids and grandparents

Amazon FreeTime frees kids and grandparents

Amazon FreeTime Tom Dougherty, CEO – Stealing Share 12 February 2019 Amazon FreeTime frees kids and grandparents As I am living it up as a grandfather, I’m developing a fond new appreciation for kid brands. Take, for instance, Lego. I hadn’t thought about the...
Finally, a leaf blower that works: Stihl

Finally, a leaf blower that works: Stihl

Stihl Tom Dougherty, CEO – Stealing Share 20 November 2018 Finally, a leaf blower that works: Stihl I love autumnal weather. The temp is perfect, the scent is crisp and the colors are brilliant. But dang it, if I can’t stand anything, it’s managing leaves...
The tragedy of the Hardees brand

The tragedy of the Hardees brand

Hardees brand Tom Dougherty, CEO – Stealing Share 19 November 2018 The tragedy of the Hardees brand What has happened to the Hardees brand? A few weeks ago, I wrote that the new ad from Carls Jr (Hardees western US partner) was simply an amusement for those at...
Airbnb brand brings home to travel

Airbnb brand brings home to travel

Airbnb brand Tom Dougherty, CEO – Stealing Share 9 October 2018 Airbnb brand brings home to travel If there is one thing my family and I do a lot of, it’s travel. Frankly, the gang and I just can’t help it. It’s in our blood, er, well, maybe we’re just addicted...
Rachael Ray’s Nutrish brand obeys first rule of branding

Rachael Ray’s Nutrish brand obeys first rule of branding

Nutrish brand Tom Dougherty, CEO – Stealing Share 23 August 2018 Rachael Ray’s Nutrish brand obeys first rule of branding The first rule of effective branding is to reflect the customer, not yourself. Case in point, Rachael Ray’s Nutrish brand of dog food. Yes,...
Facebook brand meaning stands for secret and inept

Facebook brand meaning stands for secret and inept

Facebook brand meaning Tom Dougherty, CEO – Stealing Share 30 July 2018 Facebook brand meaning stands for secret and inept The Facebook brand meaning is under siege. Its stock plummets 19% on Thursday, robbing it of $119 billion in market value. You might say,...