The power of the Amazon brand: Inviting it into our lives

The power of the Amazon brand: Inviting it into our lives

Amazon brand Tom Dougherty, CEO – Stealing Share 28 November 2018 The power of the Amazon brand: Inviting it into our lives Between Black Friday and Cyber Monday, the Amazon brand receives some of its biggest shopping days. In fact, Cyber Monday was the single...
Developing brand trust

Developing brand trust

Brand Trust Tom Dougherty, CEO – Stealing Share 27 November 2018 Developing brand trust Brand trust is an old story. And often misunderstood. Marketers believe developing trust in a brand simplifies purchasing behavior. In a sense, they are correct. But they...
The Target brand takes advantage of an opportunity

The Target brand takes advantage of an opportunity

Target brand Tom Dougherty, CEO – Stealing Share 17 October 2018 The Target brand takes advantage of an opportunity The Target brand is planning to create a new toy initiative in stores and online as the retailer enters into the Christmas selling season. Spurred...
The Google brand doomed Google+

The Google brand doomed Google+

The Google brand Tom Dougherty, CEO – Stealing Share 10 October 2018 The Google brand doomed Google+ Google+ was doomed from the start. There are only so many social networks one can prefer. And, more importantly, there exists the little problem of the Google...
Amazon’s Echo Auto will be another smash

Amazon’s Echo Auto will be another smash

Echo Auto Tom Dougherty, CEO – Stealing Share 24 September 2018 Amazon’s Echo Auto will be another smash If you think about it, the greatest technological impact on our lives in the last three years is Amazon’s Echo. Yes, it’s only been three years since Alexa...
Prime Day remains the tops, despite glitches

Prime Day remains the tops, despite glitches

Prime Day Tom Dougherty, CEO – Stealing Share 17 July 2018 Prime Day remains the tops, despite glitches There are very few shopping events that get me excited. Let me rephrase that. There is only one shopping event that gets me excited — Amazon’s Prime Day. Even...
IHOP name change a complete disaster

IHOP name change a complete disaster

IHOP name change Tom Dougherty, CEO – Stealing Share 11 June 2018 IHOP name change a complete disaster What?! Last week, I suggest IHOP go all the way and change its name to IHOB with the B standing for breakfast. Laying out what I consider a strong argument, it...
How desperate can a mattress retailer be? Check this out.

How desperate can a mattress retailer be? Check this out.

A desperate mattress retailer Tom Dougherty, CEO – Stealing Share 4 June 2018 How desperate can a mattress retailer be? Check this out. You wanna talk desperation? Check this out. Mattress retailer Raymour & Flanigan partners with…Papa John’s to sell more...
A mea culpa on Apple’s AirPods

A mea culpa on Apple’s AirPods

Apple’s AirPods Tom Dougherty, CEO – Stealing Share 10 January 2018 A mea culpa on Apple’s AirPods Every so often I might be wrong. Yeah, it’s true. I know. So let’s own up to a mistake. Last year, I rail on Apple’s AirPods and now I’m...
Progressive Insurance mistake

Progressive Insurance mistake

Progressive Insurance mistake Tom Dougherty, CEO – Stealing Share 19 December 2017 Again. Another Progressive Insurance mistake. I never really liked the Progressive television campaign. Flo is goofy and too old. And many of the spots are trite. Some will argue...
As a Groupon ad campaign says, “Oh shit!”

As a Groupon ad campaign says, “Oh shit!”

Groupon advertising Tom Dougherty, CEO – Stealing Share 18 December 2017 As a Groupon ad campaign says, “Oh shit!” One look at our home page and you see Stealing Share remains unafraid of using words like shit. It’s the way people talk, man. And...
CVS Aetna, an acquisition that actually makes sense

CVS Aetna, an acquisition that actually makes sense

CVS Aetna Tom Dougherty, CEO – Stealing Share 4 December 2017 CVS Aetna, an acquisition that actually makes sense The CVS Aetna acquisition culminates a long transformation of CVS, starting with eliminating sales of cigarettes. (Unlike its main competitor,...