Branding Positioning: Inside sandwich chains

Branding Positioning: Inside sandwich chains

Brand Positioning: Inside the sandwich chain brands By Tom Dougherty Branding Positioning Think of branding positioning this way. In real estate, the most valuable property is often the one with the greatest distance away from its neighbors. The properties close...
Frozen Food study: The brands stay lazy

Frozen Food study: The brands stay lazy

Frozen food study Market Study “The brands are either lazy or terrified.”   Frozen Food study: The brands stay lazy One thing comes clear in doing a frozen food study. The past and present frozen food business landscape riddles with irony. Most brands...
Corporate Identity and an ugly misguided logo

Corporate Identity and an ugly misguided logo

Ugly logos mean an ugly brand. Who needs that? By Tom Dougherty   Corporate identity must agree with your brand Your corporate identity is all about your company and services. It creates space between your company and the competitors. When properly executed, it...
Best brand companies. Go ahead and pick one.

Best brand companies. Go ahead and pick one.

The Best Branding Companies By Tom Dougherty Best brand companies. How do you pick one? Google says you found us when searching for the best brand companies. How do you choose? What makes one brand company better than another? And who decides who are the best brand...
Cree LED lightbulbs have lost brand power

Cree LED lightbulbs have lost brand power

Cree's Failure Cree LED lightbulbs have lost brand power Cree LED lightbulbs. An Example of surrendering initiative. For Stealing Share, Cree LED lightbulbs is in our backyard. I follow the company because it is great to see a local company innovate and win. I...
Department Store Rebranding: Mandatory

Department Store Rebranding: Mandatory

Department Store Rebranding By Tom Dougherty Department Store Rebranding: Mandatory Why talk about department store rebranding? Because the department store market and the retail industry needs a complete reset (read a detailed market study of the entire retail...
How grocery chains can beat Walmart

How grocery chains can beat Walmart

How grocery chains can beat Walmart By Tom Dougherty The key? Don’t copy Walmart The bad news for grocery chains is that they have become a cauldron of consolidation. The past few years have seen major grocery chains buying smaller competitors to forestall the...
Population health is an opportunity

Population health is an opportunity

Population Health Population health is an opportunity The Affordable Care Act has affected everything for hospitals, including the struggle to be financially successful. Notably, however, it prompted the switch from a fee-for-service reimbursement model to a...
The wasted dollars of product naming

The wasted dollars of product naming

The wasted dollars of product naming By Tom Dougherty Product naming – Stop the craziness Product naming is important. But brands should hold every part of their businesses to a high standard of eliminating wasteful spending. For example, few industries are...
Pharmaceutical Marketing Strategy

Pharmaceutical Marketing Strategy

Pharma Advertising By Tom Dougherty Pharmaceutical Marketing Strategy Pharmaceutical marketing strategy focuses on the mundane Those creating pharmaceutical marketing strategies are faced with two issues. Its players must report the potential side effects of their...
Affinity programs and why they fail.

Affinity programs and why they fail.

Affinity programs and why they fail Brand Affinity programs and why they fail. Affinity Programs Rarely Create Affinity Almost all businesses from retailers to transportation companies have affinity programs designed to foster brand loyalty. Most work very poorly and...
Beer Marketing and Differentiation

Beer Marketing and Differentiation

A study on beer marketing Beer Marketing Beer Marketing and Differentiation Beer Marketing — Growing Beer Market Share Introduction The following looks at beer marketing. And it will give you a quick view of how Stealing Share operates and finds solutions. No branding...