Frekvens mixes the brand strengths of Teenage Engineering and IKEA

Frekvens mixes the brand strengths of Teenage Engineering and IKEA

Frekvens Tom Dougherty, CEO – Stealing Share 3 March 2020 Frekvens mixes the brand strengths of Teenage Engineering and IKEA I can’t remember a time when I was as jazzed about line of audio speakers (yes friends, you read that correctly, audio speakers) as I am...
The Weight Watchers brand opens up

The Weight Watchers brand opens up

Weight Watchers brand Tom Dougherty, CEO – Stealing Share 18 February 2020 The Weight Watchers brand opens up For any dietary plan to work, it must align with your mental wiring. That’s why I was so initially intrigued by the Noom diet, until its administrators...
Instacart and table stakes: The brand will need more

Instacart and table stakes: The brand will need more

Instacart Tom Dougherty, CEO – Stealing Share 15 January 2020 Instacart and table stakes: The brand will need more We’ve entered the time of the needy shopper. Or, on the flip-side, the time-hungry consumer. People exist in both of these domains, which is why...
JC Penney branding ignored for yoga classes. So brilliant, right?

JC Penney branding ignored for yoga classes. So brilliant, right?

JC Penney branding Tom Dougherty, CEO – Stealing Share 6 November 2019 JC Penney branding ignored for yoga classes. So brilliant, right? Oh, the desperate things retailers will try to gain preference. In the latest example of ignoring the bigger problem, JC...
Cafe Du Monde elicits an experience, what’s not to love?

Cafe Du Monde elicits an experience, what’s not to love?

Cafe du Monde coffee Tom Dougherty, CEO – Stealing Share 16 October 2019 Cafe Du Monde elicits an experience, what’s not to love? I woke up early this morning. Well, that’s a bit of an understatement. More like 3:30 in the morning early. Nonetheless, an early...
The irony of much of today’s retail branding

The irony of much of today’s retail branding

Retail branding Tom Dougherty, CEO – Stealing Share 17 September 2019 The irony of much of today’s retail branding Here’s an example of irony in retail branding. Cost Plus World Market, or as we generally coin it, “World Market,” stands at the peak of my...
New Walmart gun policy sign of market leadership

New Walmart gun policy sign of market leadership

Walmart gun policy Tom Dougherty, CEO – Stealing Share 4 September 2019 New Walmart gun policy sign of market leadership In the wake of mass shootings across the country, a new Walmart gun policy puts a stake in the ground that the nation’s biggest retailer has...
The Dunkin drive-thru is a testament to brand ignorance

The Dunkin drive-thru is a testament to brand ignorance

Dunkin drive-thru Tom Dougherty, CEO – Stealing Share 14 August 2019 The Dunkin drive-thru is a testament to brand ignorance Dunkin Donuts, or Dunkin, or whatever the hell you are supposed to call it, just doesn’t understand how customers interpret its brand....
Starbucks Delivers requires a new brand focus

Starbucks Delivers requires a new brand focus

Starbucks Delivers Tom Dougherty, CEO – Stealing Share 29 July 2019 Starbucks Delivers requires a new brand focus Well, it’s official now. With Starbucks Delivers going nationwide next year, the Starbucks brand is no longer about the experience of being at a...
Print newspapers dying produces a new media landscape

Print newspapers dying produces a new media landscape

Print newspapers Tom Dougherty, CEO – Stealing Share 15 July 2019 Print newspapers dying produces a new media landscape Little says more about the state of today’s print newspapers than a few reports trickling in late last week. First, many newspaper journalists...
The USWNT brand standing as a brand for equality

The USWNT brand standing as a brand for equality

The USWNT brand Tom Dougherty, CEO – Stealing Share 10 July 2019 The USWNT brand standing as a brand for equality The USWNT once again wins the World Cup, marking the fourth win for our new heroes. On one hand, the USWNT brand means winning, justifying its cocky...