Kellogg brand represents cereal industry’s failings

Kellogg brand represents cereal industry’s failings

Kellogg brand Tom Dougherty, CEO – Stealing Share 1 November 2018 Kellogg brand represents cereal industry’s failings Look no further than at what the Kellogg brand says now if you need further proof that breakfast cereals are in trouble. And that it won’t get...
The craziness of the Kanye West brand

The craziness of the Kanye West brand

Kanye West brand Tom Dougherty, CEO – Stealing Share 31 November 2018 The craziness of the Kanye West brand Let me first say that I am not a big fan of rap. To put it mildly. But you would have to be living under a rock if you have not heard more than you need...
The Video Advertising Bureau recommends crap

The Video Advertising Bureau recommends crap

Video Advertising Bureau Tom Dougherty, CEO – Stealing Share 18 October 2018 The Video Advertising Bureau recommends crap Can you sing the Wayfair jingle? The Video Advertising Bureau wants you to believe it’s so important. “Is the future uncertain? Nope....
The Target brand takes advantage of an opportunity

The Target brand takes advantage of an opportunity

Target brand Tom Dougherty, CEO – Stealing Share 17 October 2018 The Target brand takes advantage of an opportunity The Target brand is planning to create a new toy initiative in stores and online as the retailer enters into the Christmas selling season. Spurred...
Today’s mean politics

Today’s mean politics

Mean politics Tom Dougherty, CEO – Stealing Share 11 October 2018 Today’s mean politics You know what? I’m tired of today’s mean politics. What about you? It does not take a single brain cell to ridicule a political opponent. Not a drop of creativity to...
The Google brand doomed Google+

The Google brand doomed Google+

The Google brand Tom Dougherty, CEO – Stealing Share 10 October 2018 The Google brand doomed Google+ Google+ was doomed from the start. There are only so many social networks one can prefer. And, more importantly, there exists the little problem of the Google...
Airbnb brand brings home to travel

Airbnb brand brings home to travel

Airbnb brand Tom Dougherty, CEO – Stealing Share 9 October 2018 Airbnb brand brings home to travel If there is one thing my family and I do a lot of, it’s travel. Frankly, the gang and I just can’t help it. It’s in our blood, er, well, maybe we’re just addicted...
Rachael Ray’s Nutrish brand obeys first rule of branding

Rachael Ray’s Nutrish brand obeys first rule of branding

Nutrish brand Tom Dougherty, CEO – Stealing Share 23 August 2018 Rachael Ray’s Nutrish brand obeys first rule of branding The first rule of effective branding is to reflect the customer, not yourself. Case in point, Rachael Ray’s Nutrish brand of dog food. Yes,...
MoviePass – the great idea till it wasn’t

MoviePass – the great idea till it wasn’t

MoviePass Tom Dougherty, CEO – Stealing Share 15 August 2018 MoviePass – the great idea till it wasn’t MoviePass is quickly dying. Its stock is now at five cents a share. It seemed like a great idea. Though, in retrospect, it served only as a great idea...
Mattress Firm brand goes ker-plunk. Surprised?

Mattress Firm brand goes ker-plunk. Surprised?

Mattress Firm brand Tom Dougherty, CEO – Stealing Share 8 August 2018 Mattress Firm brand goes ker-plunk. Surprised? It looks like yet another retailer rests on the cusp of filing for bankruptcy. This time it’s the Mattress Firm brand going away. Is anyone...
Facebook brand meaning stands for secret and inept

Facebook brand meaning stands for secret and inept

Facebook brand meaning Tom Dougherty, CEO – Stealing Share 30 July 2018 Facebook brand meaning stands for secret and inept The Facebook brand meaning is under siege. Its stock plummets 19% on Thursday, robbing it of $119 billion in market value. You might say,...
NBA branding needs fewer All-Stars for Golden State

NBA branding needs fewer All-Stars for Golden State

NBA branding Tom Dougherty, CEO – Stealing Share 3 July 2018 NBA branding needs fewer All-Stars for Golden State Here I go again, spouting out about NBA branding. But can you blame me? What with the Golden State Warriors picking up yet another high-calibre...