The irony of much of today’s retail branding

The irony of much of today’s retail branding

Retail branding Tom Dougherty, CEO – Stealing Share 17 September 2019 The irony of much of today’s retail branding Here’s an example of irony in retail branding. Cost Plus World Market, or as we generally coin it, “World Market,” stands at the peak of my...
New Walmart gun policy sign of market leadership

New Walmart gun policy sign of market leadership

Walmart gun policy Tom Dougherty, CEO – Stealing Share 4 September 2019 New Walmart gun policy sign of market leadership In the wake of mass shootings across the country, a new Walmart gun policy puts a stake in the ground that the nation’s biggest retailer has...
The Dunkin drive-thru is a testament to brand ignorance

The Dunkin drive-thru is a testament to brand ignorance

Dunkin drive-thru Tom Dougherty, CEO – Stealing Share 14 August 2019 The Dunkin drive-thru is a testament to brand ignorance Dunkin Donuts, or Dunkin, or whatever the hell you are supposed to call it, just doesn’t understand how customers interpret its brand....
Starbucks Delivers requires a new brand focus

Starbucks Delivers requires a new brand focus

Starbucks Delivers Tom Dougherty, CEO – Stealing Share 29 July 2019 Starbucks Delivers requires a new brand focus Well, it’s official now. With Starbucks Delivers going nationwide next year, the Starbucks brand is no longer about the experience of being at a...
Print newspapers dying produces a new media landscape

Print newspapers dying produces a new media landscape

Print newspapers Tom Dougherty, CEO – Stealing Share 15 July 2019 Print newspapers dying produces a new media landscape Little says more about the state of today’s print newspapers than a few reports trickling in late last week. First, many newspaper journalists...
The USWNT brand standing as a brand for equality

The USWNT brand standing as a brand for equality

The USWNT brand Tom Dougherty, CEO – Stealing Share 10 July 2019 The USWNT brand standing as a brand for equality The USWNT once again wins the World Cup, marking the fourth win for our new heroes. On one hand, the USWNT brand means winning, justifying its cocky...
Boeing brand suffering from inaction

Boeing brand suffering from inaction

Boeing brand Tom Dougherty, CEO – Stealing Share 19 June 2019 Boeing brand suffering from inaction The Paris Air Show represents the aviation industry’s Super Bowl of sorts. And it seems to be going pretty well for Airbus at the expense of the Boeing...
Is the Quaker Oats brand just a nostalgic one?

Is the Quaker Oats brand just a nostalgic one?

Quaker Oats Tom Dougherty, CEO – Stealing Share 18 June 2019 Is the Quaker Oats brand just a nostalgic one? Here is a sweet story about, of all things out there, Quaker Oats. When my youngest son was in elementary school, he took a fancy to writing letters to...
Facebook branding now means Big Brother

Facebook branding now means Big Brother

Facebook branding Tom Dougherty, CEO – Stealing Share 12 June 2019 Facebook branding now means Big Brother I am not going to say that Facebook branding is completely failing. It’s just taken on a whole new meaning.Data suggests that Facebook usage and...
Sears Home & Life is just lipstick on a pig

Sears Home & Life is just lipstick on a pig

Sears Home & Life Tom Dougherty, CEO – Stealing Share 29 May 2019 Sears Home & Life is just lipstick on a pig As if it were a bad movie sequel, Sears has unveiled its next blockbuster title: Sears Home & Life. I guess it was hoping it would be...
Please leave Woodstock alone

Please leave Woodstock alone

Woodstock Tom Dougherty, CEO – Stealing Share 7 May 2019 Please leave Woodstock alone I was a hippie in my youth. Me, with my puffed coiffure accompanied by bell bottoms and a leather vest. Saddled with a tattered copy of Carlos Castaneda’s The Teachings of Don...
Arya Stark had every right to get naked

Arya Stark had every right to get naked

Arya Stark Tom Dougherty, CEO – Stealing Share 24 April 2019 Arya Stark had every right to get naked (Game of Thrones spoiler alert! Especially when it comes to the beloved and now all grownup Arya Stark.)I was as shocked as everyone else this past Sunday while...