Successful brands leverage scarcity and exclusivity

Successful brands leverage scarcity and exclusivity

Successful brands Tom Dougherty, CEO – Stealing Share 2 December 2020 Successful brands leverage scarcity and exclusivity It’s a simple fact. Successful brands are the ones that are seemingly exclusive. As though you’re part of a club with only a few select...
NFL Issues: What’s the future look like?

NFL Issues: What’s the future look like?

A look at the current state of the NFL NFL Issues: What’s the future look like? All sports leagues should have these problems. While the NFL issues range from protests to falling ratings to concerns over concussions, the league still remains the most popular sports...
Global Branding Experts. How do you choose?

Global Branding Experts. How do you choose?

Branding in different cultures Global Branding Experts. How do you choose? Is there a difference between being global branding experts and developing unique brands in unique cultures? Global branding experts need more than just experience in your category. They also...
Department Store Rebranding: Mandatory

Department Store Rebranding: Mandatory

A Rebranding Strategy for Department Stores Department Store Rebranding: Mandatory Why talk about department store rebranding? Because the department store market and the retail industry needs a complete reset (read a detailed market study of the entire retail...
What bank leaders can learn from Wells Fargo

What bank leaders can learn from Wells Fargo

Wells Fargo What bank leaders can learn from Wells Fargo The Wells Fargo cross-selling scandal will affect more than just it and its customers. The scandal will affect the entire banking industry, which means banking leaders must be beware of simmering anger with...
Population health is an opportunity

Population health is an opportunity

Community Health Care  Population health is an opportunity Population health is a top concern, but it represents an opportunity The Affordable Care Act has affected everything for hospitals, including the struggle to be financially successful. Notably, however, it...
Office Depot, Staples merger and new CEOs

Office Depot, Staples merger and new CEOs

Office Depot, Staples merger and new CEOs What the new CEOs should do Changes are afoot among the office supply chains with both Office Depot and Staples looking for new CEOs. This comes on the heels of the expected Office Depot Staples merger between the two...
Think Kodak Failure. Think You Sell What You Make.

Think Kodak Failure. Think You Sell What You Make.

The Demise of Kodak Think Kodak Failure. Think You Sell What You Make. The Kodak failure should make us all take a breath. When you make a list of the world’s strongest brands, a few names surface quite regularly. Coca-Cola, Starbucks, Apple, Sony, Disney, Microsoft,...
Market share responsibility. The CEO owns it.

Market share responsibility. The CEO owns it.

The CEO’s Job Market share responsibility. The CEO owns it. Market share responsibility. Who owns it? Advertising alone won’t provide you with the fuel to succeed in the global competitive market place. Don’t misunderstand, a great ad campaign can provide a...
Bank Advertising. Should Banks Spend More Money?

Bank Advertising. Should Banks Spend More Money?

Should They Spend More Money on Bank Advertising?   Banks are not totally made of money     Bank advertising stinks. In the banking and financial services market space, when the ultimate goal is to steal the “all important market share,” is awareness...
Effective branding. Stop wasting cash.

Effective branding. Stop wasting cash.

Brand Effectiveness Effective branding. Stop wasting cash.  So, at last, you have a great brand. You worked hard with your branding agency, and they have developed a great brand that is sure to get you competitive advantage, and promises increasing market share well...
Creating Brand Strategy. Succeed.

Creating Brand Strategy. Succeed.

The Strategy Creation     Creating brand strategy     Creating brand strategy is the foundation of everything we do. Our ability to build powerful, market share-expanding brands depends largely upon where we think brands live. We explore possible...