Branding Project Timeline and Rebranding Flowchart

Branding Project Timeline and Rebranding Flowchart

The Branding Project Timeline Branding Project Timeline and Rebranding Flowchart   Every project is unique but the branding project timeline has some common elements. The brand flowchart (see below) is a good representation of the typical Stealing Share branding...
Behavior Modeling is a branding tool

Behavior Modeling is a branding tool

Behavioral Modeling Behavior Modeling is a branding tool Behavior modeling guides brand development. If your goal is to increase consumer preference and grow your market share, know that brand strategy goes beyond theory. And it should be more aligned with brand...
Developing a brand. Brand as a marketing tool.

Developing a brand. Brand as a marketing tool.

Brand development powers marketing Developing a brand. Brand as a marketing tool.  Effectively developing a brand is nearly impossible to execute in-house because it is difficult to be dispassionate and objective when evaluating the state of your business. As a...
Brand work. Our rebranding clients

Brand work. Our rebranding clients

Experience A few of our clients Our Brand Work and Experience Our brand work cuts across every category. Consumer products, beer, alcoholic beverages, medical devices, and hospitals. We have rebranded small kitchen appliances, disposable diapers, resorts,...
A market study in the era of Peak TV

A market study in the era of Peak TV

Peak TV A market study in the era of Peak TV The winners and losers of Peak TV, and what Apple TV can do about it We are living in the world of Peak TV, a term coined by FX President John Landgraf a few years ago – and he was right in many ways. We are living in an...