Bing It and Uncle Buck

Bing It and Uncle Buck

Bing it. I mean Google it. Go ahead and Bing it. Sounds a bit odd doesn’t it? Yet that is exactly the phrase used in the ABC Television Series Uncle Buck. Pretty obvious that Microsoft paid heavily for the endorsement. So heavily that its product placement was...
Brand relaunch. Important elements.

Brand relaunch. Important elements.

Parts of a Brand Relaunch Brand relaunch. Important elements.  When it’s evident your brand is underperforming, then it may be time for a brand relaunch. Even if your business thrives, the metric of comparing growth to a competitor’s success might illuminate a...
Xiaomi phones are coming to America

Xiaomi phones are coming to America

Xiaomi phones – is the US ready? Tom Dougherty, CEO – Stealing Share 1 June 2016   But there are issues   Xiaomi, the Chinese smartphone maker, just announced that it has acquired a few patents from Microsoft as it prepares to enter the US market...
The unique Buck Naked Underwear

The unique Buck Naked Underwear

The unique Buck Naked Underwear Tom Dougherty, CEO – Stealing Share 30 November 2015 And now for something completely different When it comes to new and interesting branding, the last place you’d suspect to see something unique is in men’s underwear. Yet, over...
Oculus Rift launch, virtual reality

Oculus Rift launch, virtual reality

Does anyone remember the movie Lawnmower Man? The year 1992 gave us this little movie gem (ahem…) that showed us a possible view of the future of virtual reality. Before and since, we have seen VR developed in a variety of applications with mixed results. Google even...
Brand Launch. Planning and executing it.

Brand Launch. Planning and executing it.

A Brand Launch and Relaunch Brand Launch. Planning and executing it. Rules for A Successful Brand Launch A successful brand launch is an intricate dance number. Launching a brand requires the marketers to have identified the highest emotional intensity available....
Looking critically at the Spotify brand

Looking critically at the Spotify brand

Looking critically at the Spotify brand Spotify is changing the way we listen to music The Spotify brand is an interesting case study on an emerging technology. At Stealing Share, we deeply appreciate companies seeking to be different and better than their...
Bank Advertising. Should Banks Spend More Money?

Bank Advertising. Should Banks Spend More Money?

Should They Spend More Money on Bank Advertising?   Banks are not totally made of money     Bank advertising stinks. In the banking and financial services market space, when the ultimate goal is to steal the “all important market share,” is awareness...
Creating Brand Strategy. Succeed.

Creating Brand Strategy. Succeed.

The Strategy Creation     Creating brand strategy     Creating brand strategy is the foundation of everything we do. Our ability to build powerful, market share-expanding brands depends largely upon where we think brands live. We explore possible...
Branding mistakes. Branding and rebranding

Branding mistakes. Branding and rebranding

Mistakes in branding Branding mistakes. Branding and rebranding.  Certainly branding mistakes happen. And it may seem counter-intuitive to some. But the simple fact is that marketing directors and vice presidents of marketing often feel threatened by brand development...
B-to-B branding. Growing Market Share

B-to-B branding. Growing Market Share

The Branding of B2B B-to-B branding. Growing Market Share B-to-B branding has its unique challenges. The marketing of B-to-B branding has exhibited a bit of a metamorphosis in recent years. Suddenly, brands are realizing that their advertising and marketing efforts...
Brand Essence. Your’e a communications company.

Brand Essence. Your’e a communications company.

The Brand Essence Brand Essence. Your’e a communications company. Brand Essence. All Businesses are also Communications Companies. Who You Really Are. What is Your Brand Essence? So you are a manufacturing business. Or you are a marketing business. Or you are a...