MoviePass – the great idea till it wasn’t

MoviePass – the great idea till it wasn’t

MoviePass Tom Dougherty, CEO – Stealing Share 15 August 2018 MoviePass – the great idea till it wasn’t MoviePass is quickly dying. Its stock is now at five cents a share. It seemed like a great idea. Though, in retrospect, it served only as a great idea...
Repositioning brands to steal share

Repositioning brands to steal share

Repositioning brands When repositioning brands makes sense Mergers and acquisitions demands repositioning brands to steal market share There are many reasons brand directors and marketing executives consider repositioning brands. Certainly, acquiring additional brands...
IHOP should change its name to IHOB

IHOP should change its name to IHOB

IHOP becoming IHOB Tom Dougherty, CEO – Stealing Share 7 June 2018 IHOP should change its name to IHOB So what do you think IHOB means? If you haven’t heard, IHOP is running a social media campaign, saying it’s changing its name to IHOB. For most, and most...
Under Armour trips and falls

Under Armour trips and falls

Failing Under Armour Tom Dougherty, CEO – Stealing Share 2 November 2017 Under Armour sinks What happened to Under Armour? According to an article in the Washington Post everything is wrong. The paper likens Under Armour situation to a perfect storm. Retailer...
Ataribox is perfect for this moment in time

Ataribox is perfect for this moment in time

Ataribox Tom Dougherty, CEO – Stealing Share 18 July 2017 Ataribox is perfect for this moment in time I’ll repeat just as I have said in the past, “I am by no means a video gamer.” But I do know Atari and have an interest in Ataribox. But my lack of gaming...
Corporate Identity and an ugly misguided logo

Corporate Identity and an ugly misguided logo

Ugly logos mean an ugly brand. Who needs that? Corporate identity must agree with your brand Your corporate identity is all about your company and services. It creates space between your company and the competitors. When properly executed, it positions you as...
Alternative Facts and Newspaper Rebranding

Alternative Facts and Newspaper Rebranding

Fake News and Alternative Facts Tom Dougherty, CEO – Stealing Share 9 February 2017 Alternative Facts and Newspaper Rebranding Alternative Facts and fake news are the new headlines. (Read a blog I wrote on fake news here.) The White House has created a new genre...
The Zombie Apocalypse is REAL. Start planning.

The Zombie Apocalypse is REAL. Start planning.

Impending Zombie Apocalypse Tom Dougherty, CEO – Stealing Share 13 January 2017 Zombie Apocalypse is possible The Impending Zombie Apocalypse The danger of a Zombie apocalypse is real. Yesterday, I read a news story in Popular Science on why scientists are...
Best brand companies. Go ahead and pick one.

Best brand companies. Go ahead and pick one.

The Best Branding Companies Best brand companies. Go ahead and pick one.  Who are the best brand companies? It’s easy to make a complete list of the best brand companies. There are many branding companies and brand consultants that think they belong on that list....
AT&T Time Warner merger could be huuuuge

AT&T Time Warner merger could be huuuuge

AT&T Time Warner merger could be huuuuge Tom Dougherty, CEO – Stealing Share 8 December 2016 The AT&T Time Warner merger could change everything The proposed AT&T Time Warner merger is now being considered by a Senate panel. And the companies’ CEOs...
Department Store Rebranding: Mandatory

Department Store Rebranding: Mandatory

A Rebranding Strategy for Department Stores Department Store Rebranding: Mandatory Why talk about department store rebranding? Because the department store market and the retail industry needs a complete reset (read a detailed market study of the entire retail...
Changing brands in today’s fast-moving environment

Changing brands in today’s fast-moving environment

Changing brands in today’s fast-moving environment Tom Dougherty, CEO – Stealing Share 3 August 2016 Embracing brand in an environment of change The world is changing rapidly and with it so are the tastes and preferences of consumers. New products, brands...