Universities and the declining population

Universities and the declining population

Colleges and universities and a declining population By Tom Dougherty Universities and the declining population There are many pressures on colleges and universities today. But for universities, the declining population is a more significant threat than all the...
The art of brand naming

The art of brand naming

The art of brand naming By Tom Dougherty Why worry about the art of brand naming? Is there an art of brand naming? I don’t think it is an art so much as a process. But, right from the start, choosing a brand name is not as crucial as most branding experts will leave...
Change ad agencies. Fix your brand.

Change ad agencies. Fix your brand.

Changing Ad Agencies Change Your Ad Agency or Fix Your Brand A powerful brand strategy influences everything that the brand touches. That’s why, if you’re caught in an ad agency carousel, you need to fix your brand. A brand strategy provides focus, clarity...
Marketing tactics: Make them simple

Marketing tactics: Make them simple

Marketing Tactics By Tom Dougherty Marketing tactics: Make them simple It often amazes me how one of the simplest marketing tactics can receive applause from within and outside a company. Take, for example, Morton’s. The maker of salt whose navy blue packaging with...
Global branding experts. How do you choose?

Global branding experts. How do you choose?

Branding in different cultures By Tom Dougherty   Global branding experts. How do you choose? Is there a difference between being global branding experts and developing unique brands in unique cultures? Global branding experts need more than just experience in your...
Best brand companies. Go ahead and pick one.

Best brand companies. Go ahead and pick one.

The Best Branding Companies By Tom Dougherty Best brand companies. How do you pick one? Google says you found us when searching for the best brand companies. How do you choose? What makes one brand company better than another? And who decides who are the best brand...
Personal branding forms unbreakable bonds

Personal branding forms unbreakable bonds

Branding an Individual By Tom Dougherty Personal branding forms unbreakable bonds   Personal branding is the most overused and most misunderstood of all the branding jargon I come across in my job title (Brand Strategist). Luckily I have never been asked to work on a...
Department Store Rebranding: Mandatory

Department Store Rebranding: Mandatory

Department Store Rebranding By Tom Dougherty Department Store Rebranding: Mandatory Why talk about department store rebranding? Because the department store market and the retail industry needs a complete reset (read a detailed market study of the entire retail...
Sporting Goods are not immune to retail trouble

Sporting Goods are not immune to retail trouble

Retail's problems include sporting goods retailers Sporting goods are not immune The outdoor and sporting goods segment sees its share of shake ups that mirror what’s taking place in the retail industry as a whole. Large big box chains like Sports Authority have...
Beer Marketing and Differentiation

Beer Marketing and Differentiation

A study on beer marketing Beer Marketing Beer Marketing and Differentiation Beer Marketing — Growing Beer Market Share Introduction The following looks at beer marketing. And it will give you a quick view of how Stealing Share operates and finds solutions. No branding...
Office Supply Stores

Office Supply Stores

The Office Superstores Office Super Stores. Staples or Office Depot? Office Supply Stores – Who Wins? Staples, Office Depot or OfficeMax? it did not start out about office supply stores. My colleagues and I were recently discussing the lack of brand surrounding...
Market share experts. Opportunity.

Market share experts. Opportunity.

The value of market share experts By Tom Dougherty   Market share experts. Opportunity. Market Share Experts have a different skillset We are market share experts. With all of the uncertainty in the world economy, We wonder why a brand development firm like ourselves...