Brand identity: How it actually works

Brand identity: How it actually works

Brand identity Tom Dougherty, CEO – Stealing Share 11 January 2021 Brand identity: How it actually works Last week, I presented two examples of new logos that simply didn’t have a reason to exist. On the flip side, I now present an example of brand identity that...
Marketing tactics: Make them simple

Marketing tactics: Make them simple

Marketing tactics Tom Dougherty, CEO – Stealing Share 27 October 2020 Marketing tactics: Make them simple It often amazes me how one of the simplest marketing tactics can receive applause from within and outside a company. Take, for example, Morton’s. The maker...
Global Branding Experts. How do you choose?

Global Branding Experts. How do you choose?

Branding in different cultures Global Branding Experts. How do you choose? Is there a difference between being global branding experts and developing unique brands in unique cultures? Global branding experts need more than just experience in your category. They also...
Best brand companies. Go ahead and pick one.

Best brand companies. Go ahead and pick one.

The Best Branding Companies Best brand companies. Go ahead and pick one.  Who are the best brand companies? It’s easy to make a complete list of the best brand companies. There are many branding companies and brand consultants that think they belong on that list....
Rebranding elements to grow market share

Rebranding elements to grow market share

The intricate rebranding elements Rebranding elements to grow market share Rebranding elements go far beyond just the logo and color palette, which are simply representations of the brand. The new brand identity needs to reside in everything you do, say or...
Personal branding forms unbreakable bonds

Personal branding forms unbreakable bonds

Branding an Individual Personal branding forms unbreakable bonds Personal Branding Personal branding is the most overused and most misunderstood of all the branding jargon I come across in my job title (Brand Strategist). Luckily I have never been asked to work on a...
Department Store Rebranding: Mandatory

Department Store Rebranding: Mandatory

A Rebranding Strategy for Department Stores Department Store Rebranding: Mandatory Why talk about department store rebranding? Because the department store market and the retail industry needs a complete reset (read a detailed market study of the entire retail...
Sporting Goods are not immune to retail trouble

Sporting Goods are not immune to retail trouble

Retail’s problems include sporting goods retailers Sporting goods are not immune The outdoor and sporting goods segment sees its share of shakeups that mirror what’s taking place in the retail industry as a whole. Large big box chains like Sports Authority...
Brand relaunch. Important elements.

Brand relaunch. Important elements.

Elements of a Brand Relaunch Brand relaunch. Important elements. When it’s evident your brand is underperforming, then it may be time for a brand relaunch. Even if your business thrives, the metric of comparing growth to a competitor’s success might...
Brand Positioning to win more market share

Brand Positioning to win more market share

Brand Positioning Brand Positioning to win more market share Positioning has become an unpleasant and overused description in recent years and it’s no wonder why. Brand positioning is largely misunderstood – often confused with corporate identity or are thought...
Change Ad Agencies. Fix Your Brand

Change Ad Agencies. Fix Your Brand

Changing Ad Agencies Change Your Ad Agency or Fix Your Brand  A powerful brand strategy influences everything that the brand touches. That’s why, if you’re caught in an ad agency carousel, you need to fix your brand.A brand strategy provides focus, clarity...
Office Supply Stores

Office Supply Stores

The Office Superstores Office Super Stores. Staples or Office Depot? Office Supply Stores – Who Wins? Staples, Office Depot or OfficeMax? it did not start out about office supply stores. My colleagues and I were recently discussing the lack of brand surrounding...