Tim Cook. CEO extraordinary.

Tim Cook. CEO extraordinary.

Tim Cook is leading the way Tom Dougherty, CEO – Stealing Share 19 June 2018 Apple CEO Tim Cook Tim Cook. Apple Act 2. Like everyone else, I worried about Apple’s succession plan. I was a died-in-the-wool member of the Steve Jobs cult. I was not sure what to...
Food Lion brand needs an overhaul, not an update

Food Lion brand needs an overhaul, not an update

Food Lion brand Tom Dougherty, CEO – Stealing Share 12 June 2018 Food Lion brand needs an overhaul, not an update Who doesn’t like a good deal? In my case, I fixate on eBay, deeming myself a winner with each auction. As such, I am now the proud owner of 20-plus...
IHOP name change a complete disaster

IHOP name change a complete disaster

IHOP name change Tom Dougherty, CEO – Stealing Share 11 June 2018 IHOP name change a complete disaster What?! Last week, I suggest IHOP go all the way and change its name to IHOB with the B standing for breakfast. Laying out what I consider a strong argument, it...
IHOP should change its name to IHOB

IHOP should change its name to IHOB

IHOP becoming IHOB Tom Dougherty, CEO – Stealing Share 7 June 2018 IHOP should change its name to IHOB So what do you think IHOB means? If you haven’t heard, IHOP is running a social media campaign, saying it’s changing its name to IHOB. For most, and most...
NASCAR brand escaping notice anymore

NASCAR brand escaping notice anymore

NASCAR brand Tom Dougherty, CEO – Stealing Share 26 March 2018 NASCAR brand escaping notice anymore So, did anyone notice yesterday’s Martinsville Cup snowed out? Probably not, because the NASCAR brand fails to attract much notice anymore. Especially when Duke...
UCLA basketball brand, what does it mean now?

UCLA basketball brand, what does it mean now?

UCLA basketball thieves Tom Dougherty, CEO – Stealing Share 16 November 2017 UCLA basketball brand as it stands now The UCLA basketball brand suffers a major wound. It has been many years since NCAA basketball fans talked about the BRAND of UCLA basketball. The...
Who cares Coach is becoming Tapestry?

Who cares Coach is becoming Tapestry?

Coach becomes Tapestry Tom Dougherty, CEO – Stealing Share 18 October 2017 Who cares Coach is becoming Tapestry? Coach changing its name to Tapestry means nothing no matter what CEO Victor Luis says. He tells The New York Times that the iconic leather bag...
End of the American Century

End of the American Century

American Influence. Declining. Tom Dougherty, CEO – Stealing Share 12 October 2017 End of the American Century I was thinking about a book, written by a friend of mine entitled The End of the American Century. The author is Steve Schlossstein (yes indeed 3 Ss),...
Hmm…MSC Cruise Line. Think that works?

Hmm…MSC Cruise Line. Think that works?

The MSC Cruise Lines Tom Dougherty, CEO – Stealing Share 2 October 2017 MSC Cruise Lines MSC Cruise Line is making a big enough spend on US television that I have seen its commercials numerous times. The problem is the NAME. I could not remember it well enough...
Hugh Hefner, Playboy and the understanding of brand

Hugh Hefner, Playboy and the understanding of brand

Hugh Hefner Tom Dougherty, CEO – Stealing Share 28 September 2017 Hugh Hefner, Playboy and the understanding of brand Sometimes, we did read the articles. Sometimes, that was the reason why we open a Playboy magazine. Sure, the nude pictures attract even the...
Optum is a business not a brand

Optum is a business not a brand

The Optum brand is too busy Tom Dougherty, CEO – Stealing Share 14 September 2017 What is Optum? You know, I like the new Optum commercial. And I like the graphic design of the logo. Come to think of it, I also like the theme line “How well gets done” even as I...
TD Ameritrade commercials miss the mark

TD Ameritrade commercials miss the mark

TD Ameritrade advertising Tom Dougherty, CEO – Stealing Share 7 September 2017 TD Ameritrade Commercials  The power in TV commercials can vary. Sometimes they look to inform. Often they look to amuse. Many times they hope to raise awareness. Hopefully, they all...