GM to give all the electric car expertise to China

GM to give all the electric car expertise to China

GM to give all the electric car expertise to China Tom Dougherty, CEO – Stealing Share 21 September 2011 This is the Heartbeat of America? It is deja vous all over again. The Wall Street Journal had a story almost a year ago about manufacturers of high-speed...
Ally Bank, still stuck at halfway

Ally Bank, still stuck at halfway

Ally Bank, still stuck at halfway Tom Dougherty, CEO – Stealing Share 20 September 2011 Ally Bank misses the anger so it’s largely forgotten Back when Ally Bank first launched two years ago, I thought it had inched toward the sweet spot when it came to...
S&P threatens to cut the U.S. credit rating

S&P threatens to cut the U.S. credit rating

S&P threatens to cut the U.S. credit rating Tom Dougherty, CEO – Stealing Share 21 April 2011 But how valuable is its rating, really? This week saw a swift drop in the stock market as Standard & Poor’s (S&P) threatened to cut the U.S. credit rating...
Super Bowl ad spending is greater than ever – the risk

Super Bowl ad spending is greater than ever – the risk

Super Bowl ad spending is greater than ever – the risk Tom Dougherty, CEO – Stealing Share 20 January 2011 There are too many advertisers The Super Bowl is just around the corner and it brings this year’s new crop of commercials. (Sigh…). I was...
The demise of university brands

The demise of university brands

The demise of university brands Tom Dougherty, CEO – Stealing Share 28 December 2010 What do they even stand for? The news is awash with stories about the dwindling funds for higher education. As a matter of fact, there is a battle raging for all public funding...
Sears earnings down…Again

Sears earnings down…Again

Sears earnings down…again Tom Dougherty, CEO – Stealing Share 18 November 2010 The economy is only partly to blame Sears announced what has become an epitaph to the once great department store – another Sears earnings loss. For the third quarter,...
Lessons to be learned from the Blockbuster demise

Lessons to be learned from the Blockbuster demise

Lessons to be learned from the Blockbuster demise Tom Dougherty, CEO – Stealing Share 23 September 2010 3 Lessons from Blockbuster Never define your brand by a technology or delivery system. No one has seen, let alone watched, a “video” in to years or more. When...
Banks now waste their own shareholders money

Banks now waste their own shareholders money

Bank shareholders Tom Dougherty, CEO – Stealing Share 1 July 2010 Banks now waste their own shareholders money It is horrible that even as banks need taxpayers money to remain afloat, they waste a ton of money in their marketing and brand messages.  Look at...
The iPhone 4 goes on sale today

The iPhone 4 goes on sale today

iPhone 4 Tom Dougherty, CEO – Stealing Share 24 June 2010 The iPhone 4 goes on sale today What is the top business news of the day? For some, in the US, it might be the US victory yesterday in the World Cup game. In France, it might be its crushing defeat and...
Deep water drilling? It all comes down to a battle of fears.

Deep water drilling? It all comes down to a battle of fears.

Deep Water Drilling Tom Dougherty, CEO – Stealing Share 21 June 2010 Deep water drilling? It all comes down to a battle of fears. Brand is actually the science of persuasion. When we brand a product or company, Stealing Share infuses the brand promise with the...