The tragedy of the Hardees brand

The tragedy of the Hardees brand

Hardees brand Tom Dougherty, CEO – Stealing Share 19 November 2018 The tragedy of the Hardees brand What has happened to the Hardees brand? A few weeks ago, I wrote that the new ad from Carls Jr (Hardees western US partner) was simply an amusement for those at...
Walmart delivery idea represents a great opportunity

Walmart delivery idea represents a great opportunity

Walmart delivery Tom Dougherty, CEO – Stealing Share 15 November 2018 Walmart delivery idea represents a great opportunity Buried deep inside a report that Ford and Walmart delivery are teaming up sits an interesting tidbit. The service, now in pilot stage in...
Grocery brands and…yoga?

Grocery brands and…yoga?

Grocery brands Tom Dougherty, CEO – Stealing Share 12 November 2018 Grocery brands and…yoga? I first thought it was all pretty stupid. Grocery brands trotting out yoga classes, on-site breweries and jazz pianists to attract customers. I mean, how desperate can...
The demise of FilmStruck signifies a cultural tragedy

The demise of FilmStruck signifies a cultural tragedy

FilmStruck Tom Dougherty, CEO – Stealing Share 29 November 2018 The demise of FilmStruck signifies a cultural tragedy Of all the streaming services available, FilmStruck stood as the one I most worried about. Yes, worried. The service, a partnership between the...
The Google brand doomed Google+

The Google brand doomed Google+

The Google brand Tom Dougherty, CEO – Stealing Share 10 October 2018 The Google brand doomed Google+ Google+ was doomed from the start. There are only so many social networks one can prefer. And, more importantly, there exists the little problem of the Google...
Amazon’s Echo Auto will be another smash

Amazon’s Echo Auto will be another smash

Echo Auto Tom Dougherty, CEO – Stealing Share 24 September 2018 Amazon’s Echo Auto will be another smash If you think about it, the greatest technological impact on our lives in the last three years is Amazon’s Echo. Yes, it’s only been three years since Alexa...
Rachael Ray’s Nutrish brand obeys first rule of branding

Rachael Ray’s Nutrish brand obeys first rule of branding

Nutrish brand Tom Dougherty, CEO – Stealing Share 23 August 2018 Rachael Ray’s Nutrish brand obeys first rule of branding The first rule of effective branding is to reflect the customer, not yourself. Case in point, Rachael Ray’s Nutrish brand of dog food. Yes,...
Mattress Firm brand goes ker-plunk. Surprised?

Mattress Firm brand goes ker-plunk. Surprised?

Mattress Firm brand Tom Dougherty, CEO – Stealing Share 8 August 2018 Mattress Firm brand goes ker-plunk. Surprised? It looks like yet another retailer rests on the cusp of filing for bankruptcy. This time it’s the Mattress Firm brand going away. Is anyone...
The LeBron James brand is more than basketball

The LeBron James brand is more than basketball

LeBron James brand Tom Dougherty, CEO – Stealing Share 7 August 2018 The LeBron James brand is more than basketball It’s possible that when his time is up, the impact of the LeBron James brand off the basketball court will outweigh all he has accomplished on it....
Shenandoah National Park fills with magic and wonder

Shenandoah National Park fills with magic and wonder

Shenandoah National Park Tom Dougherty, CEO – Stealing Share 31 July 2018 Shenandoah National Park fills with magic and wonder This past weekend, nearly all of my immediate family broke away from the hubbub of our day-to-day lives for a camping trip in...
Facebook brand meaning stands for secret and inept

Facebook brand meaning stands for secret and inept

Facebook brand meaning Tom Dougherty, CEO – Stealing Share 30 July 2018 Facebook brand meaning stands for secret and inept The Facebook brand meaning is under siege. Its stock plummets 19% on Thursday, robbing it of $119 billion in market value. You might say,...
NBA branding needs fewer All-Stars for Golden State

NBA branding needs fewer All-Stars for Golden State

NBA branding Tom Dougherty, CEO – Stealing Share 3 July 2018 NBA branding needs fewer All-Stars for Golden State Here I go again, spouting out about NBA branding. But can you blame me? What with the Golden State Warriors picking up yet another high-calibre...