Naming a Brand

Naming a Brand

Naming a brand Tom Dougherty, CEO – Stealing Share 27 September 2018 Naming a Brand When rebranding or launching a new brand we’re often tasked with naming that brand for products and services. We spend lots of energy picking the right name. You would think...
MoviePass – the great idea till it wasn’t

MoviePass – the great idea till it wasn’t

MoviePass Tom Dougherty, CEO – Stealing Share 15 August 2018 MoviePass – the great idea till it wasn’t MoviePass is quickly dying. Its stock is now at five cents a share. It seemed like a great idea. Though, in retrospect, it served only as a great idea...
Tim Cook. CEO extraordinary.

Tim Cook. CEO extraordinary.

Tim Cook is leading the way Tom Dougherty, CEO – Stealing Share 19 June 2018 Apple CEO Tim Cook Tim Cook. Apple Act 2. Like everyone else, I worried about Apple’s succession plan. I was a died-in-the-wool member of the Steve Jobs cult. I was not sure what to...
Repositioning brands to steal share

Repositioning brands to steal share

Repositioning brands When repositioning brands makes sense Mergers and acquisitions demands repositioning brands to steal market share There are many reasons brand directors and marketing executives consider repositioning brands. Certainly, acquiring additional brands...
Brand relaunching. Reposition for relevance

Brand relaunching. Reposition for relevance

Brand Relaunching Considerations Brand relaunching. How to win. Brand relaunching is an important part in repositioning a brand. And everyone knows that it is necessary to reposition a brand when its meaning has lost some of its relevance and luster. Markets decide...
The much-needed rebranding of Papa Johns pizza

The much-needed rebranding of Papa Johns pizza

Papa Johns pizza Tom Dougherty, CEO – Stealing Share 5 March 2018 The much-needed rebranding of Papa Johns pizza Rest in Peace, Papa Johns pizza. Or, at least, it was (not) nice knowing founder John Schnatter. The day after NFL fires Papa Johns pizza as the...
Pitchfork keeps my faith in music alive

Pitchfork keeps my faith in music alive

Pitchfork Tom Dougherty, CEO – Stealing Share 12 September 2017 Pitchfork keeps my faith in music alive The following guest blog is by Mark Dougherty, a brand strategist and music aficionado. And a fan of Pitchfork. As the blurb above notes, I am a music guy....
TD Ameritrade commercials miss the mark

TD Ameritrade commercials miss the mark

TD Ameritrade advertising Tom Dougherty, CEO – Stealing Share 7 September 2017 TD Ameritrade Commercials  The power in TV commercials can vary. Sometimes they look to inform. Often they look to amuse. Many times they hope to raise awareness. Hopefully, they all...
How a brand addresses a pacemaker recall

How a brand addresses a pacemaker recall

St Jude pacemaker recall Tom Dougherty, CEO – Stealing Share 31 August 2017 How a brand addresses a pacemaker recall Our experience in the medical device industry reaches across many of the top brands. Branding St. Jude Medical (now Abbott), working with...
McGregor made the Mayweather fight popular

McGregor made the Mayweather fight popular

Maywether McGregor Tom Dougherty, CEO – Stealing Share 30 August 2017 McGregor made the Mayweather fight popular Sports fans from across the world witnesses a boxing spectacle and the boxers – Floyd and Connor McGreogor – rake in the dough. There were no world...
Walmart Uber vs. Amazon Whole Foods?

Walmart Uber vs. Amazon Whole Foods?

Walmart Uber Tom Dougherty, CEO – Stealing Share 23 August 2017 Walmart Uber vs. Amazon Whole Foods? The doubling of the number of cities for the Walmart Uber pilot partnership, in which Uber delivers groceries, demonstrates Walmart isn’t taking Amazon lightly....
Prevagen is Jellyfish!

Prevagen is Jellyfish!

Cleverness in advertising stinks: Prevagen Tom Dougherty, CEO – Stealing Share 17 August 2017 Prevagen gets stupid Prevagen. The perfect example of brand masturbation. Brands try to speak directly to the emotions of prospective customers. Anything that gets in...