What would Microsoft even do with TikTok?

What would Microsoft even do with TikTok?

Microsoft and TikTok Tom Dougherty, CEO – Stealing Share 4 August 2020 What would Microsoft even do with TikTok? I’ll admit I knew little about TikTok, other than it’s Chinese-owned and President Trump wants to ban it unless a US company owns a stake in...
Social marketing. Get the basics right social media.

Social marketing. Get the basics right social media.

Social Media Social marketing. Get the basics right social media. The following is an article on social marketing written by Stealing Share President & CEO Tom Dougherty and published in Food & Drink magazine.Advertising agencies and marketing consultants are...
Fix the Social Media Problem

Fix the Social Media Problem

Fix the Social Media Problem Where does brand fit into social media? Fix the social media problem. Social media problemIt’s not a new thing to talk about the incoming impact of social media branding. As a matter of fact, it seems down right behind the times to pretend...
Viral Marketing and Brand Building

Viral Marketing and Brand Building

Viral Marketing Viral Marketing: A Virus Your Brand Can Do Without Viral marketing is great. But it must convey meaning. Brand is all about meaning. As a consumer thinks about or comes in contact with a brand, it should move them. And, incite a torrent of...
Public Policy. Changing Behavior

Public Policy. Changing Behavior

The Branding of Public Policy Public Policy. Changing Behavior Making Associations and Public Policy Persuasive Welfare Reform In public policy, When faced with the challenges of welfare reform, Philadelphia utilized strategic advertising to change behavior. The brain...