Hallmark Channel misinterpreted its brand

Hallmark Channel misinterpreted its brand

Hallmark Channel Tom Dougherty, CEO – Stealing Share 16 December 2019 Hallmark Channel misinterpreted its brand Let’s be honest. The reason the Hallmark Channel reinstated the Zola ads is because they actually represent its audience. Not because of any newfound...
Why doesn’t the Peloton bike commercial work?

Why doesn’t the Peloton bike commercial work?

The Peloton bike commercial Tom Dougherty, CEO – Stealing Share 9 December 2019 Why doesn’t the Peloton bike commercial work? Nothing like the creepiest commercial since Burger King’s King to get social media going, eh? The Peloton bike commercial is...
The new State Farm advertising makes no sense

The new State Farm advertising makes no sense

State Farm Advertising Tom Dougherty, CEO – Stealing Share 18 September 2019 The new State Farm advertising makes no sense There is some bad advertising and then there is State Farm advertising with Patrick Mahomes and Aaron Rodgers. The ad makes no sense...
The Dockers brand: Hip or deeply unhip?

The Dockers brand: Hip or deeply unhip?

Dockers brand Tom Dougherty, CEO – Stealing Share 9 September 2019 The Dockers brand: Hip or deeply unhip? There’s a scene from an early Seinfeld episode that always cracks me up, Jerry making fun of a late 80s Dockers brand commercial. But here’s the thing. As...
Clif Bar logo comes alive, mystery dies

Clif Bar logo comes alive, mystery dies

Clif Bar Tom Dougherty, CEO – Stealing Share 20 May 2019 Clif Bar logo comes alive, mystery dies When it comes to branding, there’s always a fine line between keeping the mystery alive and blowing it open for all to see. Take Clif Bar, which is unveiling a new...
Social media study shows struggle with importance

Social media study shows struggle with importance

Social media study Tom Dougherty, CEO – Stealing Share 13 May 2019 Social media study shows struggle with importance Many marketers love social media because it’s cheap. And you can measure it in terms of likes, shares, retweets and comments. But, as a recent...
Wake up, medical device marketers

Wake up, medical device marketers

Medical device marketers Tom Dougherty, CEO – Stealing Share 9 May 2019 Wake up, medical device marketers A few weeks back I wrote a post on pharmaceutical advertising, remember? That there’s so much of it? Traditionally, medical devices have not followed...
Pharmaceutical TV advertising: Why so much of it?

Pharmaceutical TV advertising: Why so much of it?

Pharmaceutical TV advertising Tom Dougherty, CEO – Stealing Share 25 April 2019 Pharmaceutical TV advertising: Why so much of it? Has anyone else noticed how crazy pharmaceutical TV advertising has become?I’m not talking about the often outright goofiness....
Grey Goose brand repositions, with mixed results

Grey Goose brand repositions, with mixed results

Grey Goose brand Tom Dougherty, CEO – Stealing Share 22 April 2019 Grey Goose brand repositions, with mixed results The Grey Goose brand stands in a current state of confusion. With sales falling (for a variety of reasons), a new campaign seeks to reposition the...
First Citizens Bank, vanilla banking

First Citizens Bank, vanilla banking

First Citizens Bank Tom Dougherty, CEO – Stealing Share 18 March 2019 First Citizens Bank, vanilla banking How bad is the new campaign for First Citizens Bank? It is so bad I never noticed it.Instead, a former client and marketing professional wrote me — “Please...