Who decides what is Twitter misinformation and what is not?

Who decides what is Twitter misinformation and what is not?

Twitter misinformation Tom Dougherty, CEO – Stealing Share 24 February 2020 Who decides what is Twitter misinformation and what is not? The 2016 Presidential election was full of Twitter misinformation, as well as on Facebook and other social media platforms. It...
Goodyear brand improves, but still lacks connection

Goodyear brand improves, but still lacks connection

Goodyear brand Tom Dougherty, CEO – Stealing Share 17 February 2020 Goodyear brand improves, but still lacks connection Whether you’re the Goodyear brand or any other brand of tire, you compete in a tough industry. One that’s a victim of its own success.While...
Only Momoa won among the mostly lame Super Bowl TV spots

Only Momoa won among the mostly lame Super Bowl TV spots

Super Bowl TV spots Tom Dougherty, CEO – Stealing Share 3 February 2020 Only Momoa won among the mostly lame Super Bowl TV spots Few things are easier to make fun of than Super Bowl TV spots. This year’s versions are no different as they were mostly just...
Mr. Peanut is dead (maybe), but who’s the joke on?

Mr. Peanut is dead (maybe), but who’s the joke on?

Mr. Peanut Tom Dougherty, CEO – Stealing Share 29 January 2020 Mr. Peanut is dead (maybe), but who’s the joke on? Mr. Peanut is dead. Planters thought up the nutty idea (pun intended) to kill off Mr. Peanut just in time for the Super Bowl. The first ad, airing...
Hallmark Channel misinterpreted its brand

Hallmark Channel misinterpreted its brand

Hallmark Channel Tom Dougherty, CEO – Stealing Share 16 December 2019 Hallmark Channel misinterpreted its brand Let’s be honest. The reason the Hallmark Channel reinstated the Zola ads is because they actually represent its audience. Not because of any newfound...
Why doesn’t the Peloton bike commercial work?

Why doesn’t the Peloton bike commercial work?

The Peloton bike commercial Tom Dougherty, CEO – Stealing Share 9 December 2019 Why doesn’t the Peloton bike commercial work? Nothing like the creepiest commercial since Burger King’s King to get social media going, eh? The Peloton bike commercial is...
The new State Farm advertising makes no sense

The new State Farm advertising makes no sense

State Farm Advertising Tom Dougherty, CEO – Stealing Share 18 September 2019 The new State Farm advertising makes no sense There is some bad advertising and then there is State Farm advertising with Patrick Mahomes and Aaron Rodgers. The ad makes no sense...
The Dockers brand: Hip or deeply unhip?

The Dockers brand: Hip or deeply unhip?

Dockers brand Tom Dougherty, CEO – Stealing Share 9 September 2019 The Dockers brand: Hip or deeply unhip? There’s a scene from an early Seinfeld episode that always cracks me up, Jerry making fun of a late 80s Dockers brand commercial. But here’s the thing. As...
Clif Bar logo comes alive, mystery dies

Clif Bar logo comes alive, mystery dies

Clif Bar Tom Dougherty, CEO – Stealing Share 20 May 2019 Clif Bar logo comes alive, mystery dies When it comes to branding, there’s always a fine line between keeping the mystery alive and blowing it open for all to see. Take Clif Bar, which is unveiling a new...
Social media study shows struggle with importance

Social media study shows struggle with importance

Social media study Tom Dougherty, CEO – Stealing Share 13 May 2019 Social media study shows struggle with importance Many marketers love social media because it’s cheap. And you can measure it in terms of likes, shares, retweets and comments. But, as a recent...