Quora gets online etiquette right

Quora gets online etiquette right

Quora Tom Dougherty, CEO – Stealing Share 21 August 2018 Quora gets online etiquette right I have long found issue with online public discourse, namely with interactions on Twitter. It seems users can tweet anything outlandish (see: Alex Jones) and it’ll...
Advertising mistake colors me shocked

Advertising mistake colors me shocked

Advertising mistake Tom Dougherty, CEO – Stealing Share 20 August 2018 Advertising mistake colors me shocked If you’ve ever been on a TV advertising set, you see the careful craft that goes into everything. No matter how inane the ad might be. That’s why any...
Facebook brand meaning stands for secret and inept

Facebook brand meaning stands for secret and inept

Facebook brand meaning Tom Dougherty, CEO – Stealing Share 30 July 2018 Facebook brand meaning stands for secret and inept The Facebook brand meaning is under siege. Its stock plummets 19% on Thursday, robbing it of $119 billion in market value. You might say,...
The Aflac duck and meaningless brand equities

The Aflac duck and meaningless brand equities

Aflac Tom Dougherty, CEO – Stealing Share 25 June 2018 The Aflac duck and meaningless brand equities Aflac Chief Brand & Communications Officer Catherine Hernandez-Blades tells reporters that the Aflac duck is here to stay after 18 years of service. Right...
Food Lion brand needs an overhaul, not an update

Food Lion brand needs an overhaul, not an update

Food Lion brand Tom Dougherty, CEO – Stealing Share 12 June 2018 Food Lion brand needs an overhaul, not an update Who doesn’t like a good deal? In my case, I fixate on eBay, deeming myself a winner with each auction. As such, I am now the proud owner of 20-plus...
Can facial recognition technology save retail?

Can facial recognition technology save retail?

Facial recognition Tom Dougherty, CEO – Stealing Share 23 May 2018 Can facial recognition technology save retail? How far will stores go with facial recognition? Especially in light of a dismal future for brick and mortar stores? Several retailers, including...
Thrive makes a difference for phone users

Thrive makes a difference for phone users

Thrive app Tom Dougherty, CEO – Stealing Share 22 May 2018 Thrive makes a difference for phone users Like most of us, I have a love-hate relationship with my cell phone. This is why I know Arianna Huffington is onto something great with the Thrive app. On the...
Repairing the Uber brand falling short

Repairing the Uber brand falling short

Uber brand Tom Dougherty, CEO – Stealing Share 21 May 2018 Repairing the Uber brand falling short Brand repair can be a difficult thing. Although, not that difficult. The Uber brand needs repairing after numerous scandals involving former CEO Travis Kalanick and...
Vitaminwater brand inches further way from its power

Vitaminwater brand inches further way from its power

Vitaminwater brand Tom Dougherty, CEO – Stealing Share 26 April 2018 Vitaminwater brand inches further way from its power The Stealing Share process builds preference through precepts, the belief systems that drive behavior. Ever since Coca-Cola bought it 10...
Ford advertising. Find someone new.

Ford advertising. Find someone new.

Ford Advertising Tom Dougherty, CEO – Stealing Share 23 April 2018 Ford advertising. Find someone new. News that Ford advertising might be leaving advertising giant WPP rocks the advertising world. However, the agency with 49 offices across the world will be...
Pharmaceutical advertising reaches new absurdity

Pharmaceutical advertising reaches new absurdity

Pharmaceutical Advertising Tom Dougherty, CEO – Stealing Share 11 April 2018 Pharmaceutical advertising reaches new absurdity Watching TV last night, I came across this commercial for Cosentyx, a drug to treat psoriasis from the drug company Novartis. The...
Brand relaunching. Reposition for relevance

Brand relaunching. Reposition for relevance

Brand Relaunching Considerations Brand relaunching. How to win. Brand relaunching is an important part in repositioning a brand. And everyone knows that it is necessary to reposition a brand when its meaning has lost some of its relevance and luster. Markets decide...