Pharmaceutical TV advertising Tom Dougherty, CEO – Stealing Share 25 April 2019 Pharmaceutical TV advertising: Why so much of it? Has anyone else noticed how crazy pharmaceutical TV advertising has become?I’m not talking about the often outright goofiness....
Grey Goose brand Tom Dougherty, CEO – Stealing Share 22 April 2019 Grey Goose brand repositions, with mixed results The Grey Goose brand stands in a current state of confusion. With sales falling (for a variety of reasons), a new campaign seeks to reposition the...
First Citizens Bank Tom Dougherty, CEO – Stealing Share 18 March 2019 First Citizens Bank, vanilla banking How bad is the new campaign for First Citizens Bank? It is so bad I never noticed it.Instead, a former client and marketing professional wrote me — “Please...
TurboTax free Tom Dougherty, CEO – Stealing Share 11 March 2019 No mistaking what the TurboTax free ads mean An often-bemoaned complaint of mine is that so many commercials fail to deliver a share-stealing message. Or even a message at all. That is, most...
TV Advertising Effectiveness Tom Dougherty, CEO – Stealing Share 18 February 2019 Measuring TV advertising effectiveness I found a new study utterly hilarious as it says as much about the state of TV advertising effectiveness as it does about attention spans.A...
Chevy ads Tom Dougherty, CEO – Stealing Share 21 January 2019 Toyota calls BS on Chevy ads Ha ha ha. It’s about time someone (other than me) called bullshit on the Chevy ads that are insipid at worst, outright deceiving at best.You know the series of ads. The...
Nextdoor Tom Dougherty, CEO – Stealing Share 11 December 2018 Use Nextdoor, get rid of Facebook About a year or so ago, I kissed Facebook goodbye. Much to my surprise, it’s making me use NextDoor more. My withdrawal from online communities probably isn’t a...
Nebraska tourism Tom Dougherty, CEO – Stealing Share 22 October 2018 Nebraska tourism campaign kicks ass Oh, the poor people of Nebraska. The Nebraska Tourism Commission unveils a kick-ass campaign, and residents think it sucks. “This’ll get folks flocking here...
TV ads Tom Dougherty, CEO – Stealing Share 17 September 2018 TV ads using the same exact song Watching TV over the weekend (while ignoring Florence), the following two TV ads played back to back. Notice the similarities? (Hint: Turn up your volume.) “How...
Twitter brand Tom Dougherty, CEO – Stealing Share 10 September 2018 The Twitter brand only succeeds by banning abusers I have to admit that, originally, the thought of Twitter banning anyone seemed ridiculous. Even Alex Jones. The Twitter brand lives on banter,...
Quora Tom Dougherty, CEO – Stealing Share 21 August 2018 Quora gets online etiquette right I have long found issue with online public discourse, namely with interactions on Twitter. It seems users can tweet anything outlandish (see: Alex Jones) and it’ll...
Advertising mistake Tom Dougherty, CEO – Stealing Share 20 August 2018 Advertising mistake colors me shocked If you’ve ever been on a TV advertising set, you see the careful craft that goes into everything. No matter how inane the ad might be. That’s why any...
