Beyond Meat ad shows progress, but miles to go

Beyond Meat ad shows progress, but miles to go

Beyond Meat ad Tom Dougherty, CEO – Stealing Share 5 August 2020 Beyond Meat ad shows progress, but miles to go A little more than a year ago, I wrote that the new Beyond Meat ad was interesting but failed to include the customer in it.It seems the vegetarian...
What would Microsoft even do with TikTok?

What would Microsoft even do with TikTok?

Microsoft and TikTok Tom Dougherty, CEO – Stealing Share 4 August 2020 What would Microsoft even do with TikTok? I’ll admit I knew little about TikTok, other than it’s Chinese-owned and President Trump wants to ban it unless a US company owns a stake in...
BJ’s Wholesale hits the right tone, approach

BJ’s Wholesale hits the right tone, approach

BJ’s Wholesale Club Tom Dougherty, CEO – Stealing Share 14 May 2020 BJ’s Wholesale hits the right tone, approach We’re all watching brands struggle marketing during this time of quarantine. And, for the most part, they are merely doing the expected. Not...
COVID-19 effects: What lasts, and what doesn’t

COVID-19 effects: What lasts, and what doesn’t

COVID-19 effects Tom Dougherty, CEO – Stealing Share 11 May 2020 COVID-19 effects: What lasts, and what doesn’t I’m fascinated by the changes the COVID-19 virus imposes on products as consumer habits change. For example, the COVID-19 effects produce an uptick in...
Strangely, the new Burger King TV ad works in today’s times

Strangely, the new Burger King TV ad works in today’s times

Burger King TV ad Tom Dougherty, CEO – Stealing Share 27 April 2020 Strangely, the new Burger King TV ad works in today’s times Amid all the ads we’ve seen of brands telling us that they care and we’ll all get through this, one TV spot actually stands out. And...
American Airlines TV ad dismisses the most important part

American Airlines TV ad dismisses the most important part

American Airlines TV ad Tom Dougherty, CEO – Stealing Share 23 April 2020 American Airlines TV ad dismisses the most important part The new American Airlines TV ad, its first in four years, is quite creative in how the brand was able to assemble it. But it...
Coldwell Banker ad fails with today’s human motivators

Coldwell Banker ad fails with today’s human motivators

Coldwell Banker ad in today’s environment Tom Dougherty, CEO – Stealing Share 16 April 2020 Coldwell Banker ad fails with today’s human motivators Marketers all over are desperately trying to find ways to impact target audiences during this time of the...
Who decides what is Twitter misinformation and what is not?

Who decides what is Twitter misinformation and what is not?

Twitter misinformation Tom Dougherty, CEO – Stealing Share 24 February 2020 Who decides what is Twitter misinformation and what is not? The 2016 Presidential election was full of Twitter misinformation, as well as on Facebook and other social media platforms. It...
Goodyear brand improves, but still lacks connection

Goodyear brand improves, but still lacks connection

Goodyear brand Tom Dougherty, CEO – Stealing Share 17 February 2020 Goodyear brand improves, but still lacks connection Whether you’re the Goodyear brand or any other brand of tire, you compete in a tough industry. One that’s a victim of its own success.While...
Only Momoa won among the mostly lame Super Bowl TV spots

Only Momoa won among the mostly lame Super Bowl TV spots

Super Bowl TV spots Tom Dougherty, CEO – Stealing Share 3 February 2020 Only Momoa won among the mostly lame Super Bowl TV spots Few things are easier to make fun of than Super Bowl TV spots. This year’s versions are no different as they were mostly just...
Mr. Peanut is dead (maybe), but who’s the joke on?

Mr. Peanut is dead (maybe), but who’s the joke on?

Mr. Peanut Tom Dougherty, CEO – Stealing Share 29 January 2020 Mr. Peanut is dead (maybe), but who’s the joke on? Mr. Peanut is dead. Planters thought up the nutty idea (pun intended) to kill off Mr. Peanut just in time for the Super Bowl. The first ad, airing...