Clif Bar logo comes alive, mystery dies

Clif Bar logo comes alive, mystery dies

Clif Bar Tom Dougherty, CEO – Stealing Share 20 May 2019 Clif Bar logo comes alive, mystery dies When it comes to branding, there’s always a fine line between keeping the mystery alive and blowing it open for all to see. Take Clif Bar, which is unveiling a new...
Social media study shows struggle with importance

Social media study shows struggle with importance

Social media study Tom Dougherty, CEO – Stealing Share 13 May 2019 Social media study shows struggle with importance Many marketers love social media because it’s cheap. And you can measure it in terms of likes, shares, retweets and comments. But, as a recent...
Wake up, medical device marketers

Wake up, medical device marketers

Medical device marketers Tom Dougherty, CEO – Stealing Share 9 May 2019 Wake up, medical device marketers A few weeks back I wrote a post on pharmaceutical advertising, remember? That there’s so much of it? Traditionally, medical devices have not followed...
Pharmaceutical TV advertising: Why so much of it?

Pharmaceutical TV advertising: Why so much of it?

Pharmaceutical TV advertising Tom Dougherty, CEO – Stealing Share 25 April 2019 Pharmaceutical TV advertising: Why so much of it? Has anyone else noticed how crazy pharmaceutical TV advertising has become?I’m not talking about the often outright goofiness....
Grey Goose brand repositions, with mixed results

Grey Goose brand repositions, with mixed results

Grey Goose brand Tom Dougherty, CEO – Stealing Share 22 April 2019 Grey Goose brand repositions, with mixed results The Grey Goose brand stands in a current state of confusion. With sales falling (for a variety of reasons), a new campaign seeks to reposition the...
First Citizens Bank, vanilla banking

First Citizens Bank, vanilla banking

First Citizens Bank Tom Dougherty, CEO – Stealing Share 18 March 2019 First Citizens Bank, vanilla banking How bad is the new campaign for First Citizens Bank? It is so bad I never noticed it.Instead, a former client and marketing professional wrote me — “Please...
No mistaking what the TurboTax free ads mean

No mistaking what the TurboTax free ads mean

TurboTax free Tom Dougherty, CEO – Stealing Share 11 March 2019 No mistaking what the TurboTax free ads mean An often-bemoaned complaint of mine is that so many commercials fail to deliver a share-stealing message. Or even a message at all. That is, most...
Measuring TV advertising effectiveness

Measuring TV advertising effectiveness

TV Advertising Effectiveness Tom Dougherty, CEO – Stealing Share 18 February 2019 Measuring TV advertising effectiveness I found a new study utterly hilarious as it says as much about the state of TV advertising effectiveness as it does about attention spans.A...
Toyota calls BS on Chevy ads

Toyota calls BS on Chevy ads

Chevy ads Tom Dougherty, CEO – Stealing Share 21 January 2019 Toyota calls BS on Chevy ads Ha ha ha. It’s about time someone (other than me) called bullshit on the Chevy ads that are insipid at worst, outright deceiving at best.You know the series of ads. The...
Use Nextdoor, get rid of Facebook

Use Nextdoor, get rid of Facebook

Nextdoor Tom Dougherty, CEO – Stealing Share 11 December 2018 Use Nextdoor, get rid of Facebook About a year or so ago, I kissed Facebook goodbye. Much to my surprise, it’s making me use NextDoor more. My withdrawal from online communities probably isn’t a...
Nebraska tourism campaign kicks ass

Nebraska tourism campaign kicks ass

Nebraska tourism Tom Dougherty, CEO – Stealing Share 22 October 2018 Nebraska tourism campaign kicks ass Oh, the poor people of Nebraska. The Nebraska Tourism Commission unveils a kick-ass campaign, and residents think it sucks. “This’ll get folks flocking here...
TV ads using the same exact song

TV ads using the same exact song

TV ads Tom Dougherty, CEO – Stealing Share 17 September 2018 TV ads using the same exact song Watching TV over the weekend (while ignoring Florence), the following two TV ads played back to back. Notice the similarities? (Hint: Turn up your volume.) “How...