Text marketing: It’s still about beliefs

Text marketing: It’s still about beliefs

Text Marketing By Tom Dougherty 10 February 2021 Text marketing: It’s still about beliefs At Stealing Share, we continually track consumer behavior, including the effects of COVID-19 on decision making. Lately, we’ve found that text marketing is becoming a better...
Brand relaunching. Reposition for relevance

Brand relaunching. Reposition for relevance

Brand Relaunching Considerations Brand relaunching. How to win. Brand relaunching is an important part in repositioning a brand. And everyone knows that it is necessary to reposition a brand when its meaning has lost some of its relevance and luster. Markets decide...
Affinity programs and why they fail.

Affinity programs and why they fail.

Affinity programs and why they fail Brand Affinity programs and why they fail. Affinity Programs Rarely Create AffinityAlmost all businesses from retailers to transportation companies have affinity programs designed to foster brand loyalty. Most work very poorly and...
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