Dow Jones kicks out GE. Now what?

Dow Jones kicks out GE. Now what?

Dow Jones ousts GE Tom Dougherty, CEO – Stealing Share 20 June 2018 Dow Jones kicks out GE. Now what? In 1896, the stock market adds GE as one of Dow Industrial Average’s first companies. As of June 26th of this year, it will no longer be part of the DJIA. I...
AI Marketing. Artificial Intelligence.

AI Marketing. Artificial Intelligence.

AI Marketing Tom Dougherty, CEO – Stealing Share 25 May 2017 AI Marketing. Artificial Intelligence everywhere. AI Marketing AI Marketing (Artificial Intelligence Marketing) might feel like a stretch. Brands are hesitant to believe AI can replace human thinking....
B2B Rebranding. Business’s Greatest Asset.

B2B Rebranding. Business’s Greatest Asset.

Rebranding in B2B B2B Rebranding. Business’s Greatest Asset. B2B rebranding seems like a luxury to many. Because, so much of the business-to-business success is from direct sales. (See a Glen Guard B2B case study here). As a result, B2B marketing is often...
Rebranding do’s and don’ts for marketers

Rebranding do’s and don’ts for marketers

Rebranding do’s and don’ts for marketers Many of these mistakes are made every day Rebranding is an effort that shouldn’t be taken lightly. That’s why, when the decision to rebrand is made, it should be completed with honesty and no holding back. Many...
A case study in rebranding GlenGuard

A case study in rebranding GlenGuard

A case study in rebranding: GlenGuard Research returned a new idea Rebranding GlenGuard is a great example of the rebranding process. The world of fire resistant (FR) fabrics is a complicated one because its providers have several audiences to reach. There are...
Pop Culture lives on coolness

Pop Culture lives on coolness

Pop Culture Tom Dougherty, CEO – Stealing Share 7 July 2016 The Pop Culture Fixation Pop Culture relies on fashion sensibilities Pop culture is a risky brand business. I heard a report this morning on Marketplace about Volkswagen. Basically, the report focused...
Sharp TVs are leaving the Americas

Sharp TVs are leaving the Americas

Sharp TVs are leaving the Americas Tom Dougherty, CEO – Stealing Share 3 August 2015 Stop the gobbledegook madness All you need to know why it’s difficult to discern among the television brands is to read this quite from Lee Neikirk of Reviewed.com. He’s...
Choosing a Branding Company

Choosing a Branding Company

Choosing a branding company What to consider when choosing a branding company  When choosing a branding company, there’s a few things to remember. Branding companies promise to completely understand what your brand means. In the most basic sense, a branding...
TriVantage

TriVantage

TriVantage Textile Distribution. Customers of TriVantage are awning and marine fabricators and installers who need their orders quickly and without complication. Stealing Share combined the utility of logistics with the feeling of expression to create a brand that...
B2B Experts. Brand is all that is left.

B2B Experts. Brand is all that is left.

In B2B brand is the decider B2B Experts. Brand is all that is left.  B2B Experts. Brand Development in Manufacturing We are B2B experts in rebranding. Think about this—  Like the rest of us, B-to-B does not live or function in a vacuum. We have all undoubtedly heard...
In B2B is low pricing ALWAYS the answer to growth?

In B2B is low pricing ALWAYS the answer to growth?

The B2B Market In B2B is low pricing ALWAYS the answer to growth?   Low Pricing. Is there no other way? Business to business marketing seems to be a mere reflection of the nation’s economic trends as a whole, which means that there is one thing and one thing only that...
Business-to-Business Market Research: A Wide Open Opportunity

Business-to-Business Market Research: A Wide Open Opportunity

Business-to-business market reserach Business-to-Business Market Research Means Business   B-to-B Strategy Is Special Business-to-business market research is often thought as something completely different than consumer research. Developing and enhancing brands for...