The Burger King taco is here, and it’s what you think

The Burger King taco is here, and it’s what you think

The Burger King taco Tom Dougherty, CEO – Stealing Share 17 July 2019 The Burger King taco is here, and it’s what you think The new Burger King taco is arriving for a limited time, so plunk down your one dollar for it. Yes, a taco from a chain with burger in its...
Beyond Meat plays it smart, but needs a better brand position

Beyond Meat plays it smart, but needs a better brand position

Beyond Meat Tom Dougherty, CEO – Stealing Share 16 July 2019 Beyond Meat plays it smart, but needs a better brand position Before I delve into my admiration for the Beyond Meat product line, here’s an anecdote. For 58 years, I was a voracious meat eater. I could...
Print newspapers dying produces a new media landscape

Print newspapers dying produces a new media landscape

Print newspapers Tom Dougherty, CEO – Stealing Share 15 July 2019 Print newspapers dying produces a new media landscape Little says more about the state of today’s print newspapers than a few reports trickling in late last week. First, many newspaper journalists...
The reasons for many credit union troubles

The reasons for many credit union troubles

Credit union troubles Tom Dougherty, CEO – Stealing Share 11 July 2019 The reasons for many credit union troubles I think everyone knows what a credit union represents. For many, they are just another BANK. For the loyal credit unioners (my word), they represent...
The USWNT brand standing as a brand for equality

The USWNT brand standing as a brand for equality

The USWNT brand Tom Dougherty, CEO – Stealing Share 10 July 2019 The USWNT brand standing as a brand for equality The USWNT once again wins the World Cup, marking the fourth win for our new heroes. On one hand, the USWNT brand means winning, justifying its cocky...
Food delivery apps make branding even more important

Food delivery apps make branding even more important

Food delivery apps Tom Dougherty, CEO – Stealing Share 8 July 2019 Food delivery apps make branding even more important Unless you live in a rural area, I’m imaging you’re learning the convenience of food delivery apps like DoorDash, Grubhub and Uber Eats. It...
The OtterBox brand, a style brand or a safety brand?

The OtterBox brand, a style brand or a safety brand?

The OtterBox brand Tom Dougherty, CEO – Stealing Share 2 July 2019 The OtterBox brand, a style brand or a safety brand? Here is a curious tidbit about me. I have a freaky compulsion about buying phone cases. I feel a bit ashamed admitting this because it’s kind...
Nicorette. The subtle repositioning of a brand.

Nicorette. The subtle repositioning of a brand.

Nicorette Tom Dougherty, CEO – Stealing Share 1 July 2019 Nicorette. The subtle repositioning of a brand. A transformation is happening. Right before our eyes — or maybe through our noses. Nicorette. You know it? It is a nicotine delivery system. It sells...
Why we hate going to an auto dealership

Why we hate going to an auto dealership

Auto dealerships Tom Dougherty, CEO – Stealing Share 1 July 2019 Why we hate going to an auto dealership See if this sounds familiar to you. Last week, I arrive at an auto dealership to pick up my wife who was dropping off her car for repair. I park near the...
A sign of sheer panic: Returning to the old Pizza Hut logo

A sign of sheer panic: Returning to the old Pizza Hut logo

Pizza Hut logo Tom Dougherty, CEO – Stealing Share 26 June 2019 A sign of sheer panic: Returning to the old Pizza Hut logo Here’s case study in sheer panic. The old Pizza Hut logo is coming back, replacing the current round logo because, well, the brand’s in a...
Boeing brand suffering from inaction

Boeing brand suffering from inaction

Boeing brand Tom Dougherty, CEO – Stealing Share 19 June 2019 Boeing brand suffering from inaction The Paris Air Show represents the aviation industry’s Super Bowl of sorts. And it seems to be going pretty well for Airbus at the expense of the Boeing...
Is the Quaker Oats brand just a nostalgic one?

Is the Quaker Oats brand just a nostalgic one?

Quaker Oats Tom Dougherty, CEO – Stealing Share 18 June 2019 Is the Quaker Oats brand just a nostalgic one? Here is a sweet story about, of all things out there, Quaker Oats. When my youngest son was in elementary school, he took a fancy to writing letters to...