Global brand building

Global brand building

BUILDING GLOBAL BRANDS Global brand building There are an art and a science to global brand building. If you manage or own a multi-national brand, you need a global branding agency skilled in that science. But if your brand is smaller than global, you need it too....
Brand Design Agencies

Brand Design Agencies

Brand Design Agencies   Brand design agencies Think for a moment about why you searched for brand design agencies. You are looking for someone to create a logo or design support pieces for your brand. Some are looking at brand design agencies because they need to...
Understanding Market Maturity

Understanding Market Maturity

Understanding Market Maturity By Tom Dougherty Understanding Market Maturity  Understanding Market Maturity. It May Be A Hidden Mature Market Think about market maturity. The TV set market would seem to be the last market to be described as immature. After all,...
Brand development. Position for relevance.

Brand development. Position for relevance.

Brand Development Brand development. How to win. Brand development is an important part of running any business. And, it is the only thing we do. And everyone knows that it is necessary to reposition a brand when its meaning has lost some of its relevance and luster....
BlackBerry Failed. Marketing lessons to be learned.

BlackBerry Failed. Marketing lessons to be learned.

The Failure of BlackBerry By Tom Dougherty BlackBerry Failed. Marketing lessons to be learned.   The world truly changed in 1999. We saw Europe introduce the Euro. Then, the tragedy at Columbine, the world was dealing with Kosovo and SpongeBob SquarePants...
Brand loyalty: Grape Nuts, Burger King

Brand loyalty: Grape Nuts, Burger King

Brand loyalty: Grape Nuts, Burger King By Tom Dougherty 15 February 2021 Brand loyalty: Grape Nuts, Burger King You’d have trouble finding two brands as dissimilar as Grape Nuts and Burger King. But both serve as interesting test cases in brand loyalty. Post announced...
Text marketing: It’s still about beliefs

Text marketing: It’s still about beliefs

Text Marketing By Tom Dougherty 10 February 2021 Text marketing: It’s still about beliefs At Stealing Share, we continually track consumer behavior, including the effects of COVID-19 on decision making. Lately, we’ve found that text marketing is becoming a better...
The mystery of great advertising: The Amazon Super Bowl spot

The mystery of great advertising: The Amazon Super Bowl spot

The mystery of great advertising By Tom Dougherty 3 February 2021 The mystery of great advertising: The Amazon Super Bowl spot Ever have watched a TV ad you intuitively understand to be great advertising but don’t know why. That’s the great mystery you may feel about...
A case study in marketing research strategy: Old Spice

A case study in marketing research strategy: Old Spice

A case study in marketing research strategy: Old Spice By Tom Dougherty A case study in marketing research strategy: Old Spice In the upcoming Old Spice TV spot, owner Proctor & Game employs a marketing research strategy few actually try. Let alone accomplish....
Don’t be a branding fail: 3 questions to ask yourself

Don’t be a branding fail: 3 questions to ask yourself

Don't be a branding fail By Tom Dougherty 23 October 2020 Don’t be a branding fail: Three questions to ask yourself Fast Company published a list of the 25 most spectacular branding fails of the last 25 years yesterday. And you can read about them here. But what’s...
Grocery market strategies to grow market share

Grocery market strategies to grow market share

Today's Grocery Market By Tom Dougherty 18 September 2020 Grocery market strategies to grow market share The grocery market has come a long way since its early days. The first stores were really social interactions, as strange as that might sound. Customers simply...
Beer Rebranding. Market Share Study.

Beer Rebranding. Market Share Study.

Beer Rebranding. Only way to win. MARKET STUDY BEER REBRANDING “Beer consumption is declining. Even craft beer is a victim of the no brand loyalty movement. Beer rebranding may be the only answer.” An in-depth market study on the beer rebranding and the...