Beyond Meat ad shows progress, but miles to go

Beyond Meat ad shows progress, but miles to go

Beyond Meat ad Tom Dougherty, CEO – Stealing Share 5 August 2020 Beyond Meat ad shows progress, but miles to go A little more than a year ago, I wrote that the new Beyond Meat ad was interesting but failed to include the customer in it.It seems the vegetarian...
What would Microsoft even do with TikTok?

What would Microsoft even do with TikTok?

Microsoft and TikTok Tom Dougherty, CEO – Stealing Share 4 August 2020 What would Microsoft even do with TikTok? I’ll admit I knew little about TikTok, other than it’s Chinese-owned and President Trump wants to ban it unless a US company owns a stake in...
AirPods Pro missing marketing opportunity in COVID-19 world

AirPods Pro missing marketing opportunity in COVID-19 world

AirPods Pro Tom Dougherty, CEO – Stealing Share 21 July 2020 AirPods Pro missing marketing opportunity in COVID-19 world Covid-19 has ushered in a new sense of normal for all of us, including us at Stealing Share. Gone are the blistering brain-storming sessions...
Walmart mask mandate sends a powerful statement

Walmart mask mandate sends a powerful statement

Walmart mask mandate Tom Dougherty, CEO – Stealing Share 20 July 2020 Walmart mask mandate sends a powerful statement Today is an important day. Yep, because July 20, 2020 becomes the day the nation’s largest retailer requires its customers to wear masks. The...
COVID-19 marketing enters a new phase: Disinfectant labeling

COVID-19 marketing enters a new phase: Disinfectant labeling

COVID-19 marketing Tom Dougherty, CEO – Stealing Share 13 July 2020 COVID-19 marketing enters a new phase: Disinfectant labeling Lost in the think pieces (including my own) of COVID-19 marketing lies something few of us considered. The effect of the virus on...
The Zoom brand shouldn’t play it safe moving forward

The Zoom brand shouldn’t play it safe moving forward

The Zoom brand Tom Dougherty, CEO – Stealing Share 7 July 2020 The Zoom brand shouldn’t play it safe moving forward The Zoom brand is one consumer service that’s becoming synonymous with success during the global pandemic. Which is why it needs to be as critical...
Money drives Washington Redskins name change

Money drives Washington Redskins name change

Washington Redskins Tom Dougherty, CEO – Stealing Share 6 July 2020 Money drives Washington Redskins name change In the 1976 classic All the President’s Men, Deep Throat becomes agitated with Bob Woodward (played by Robert Redford) over his lack of progress in...
MLB return in jeopardy, so is the sport itself

MLB return in jeopardy, so is the sport itself

MLB return? Tom Dougherty, CEO – Stealing Share 16 June 2020 MLB return in jeopardy, so is the sport itself An MLB return to play would be more important to that sport than any other, yet major league baseball finds itself on the brink of disaster over the...
The NASCAR rebrand finally arrives

The NASCAR rebrand finally arrives

NASCAR rebrand Tom Dougherty, CEO – Stealing Share 15 June 2020 The NASCAR rebrand finally arrives The NASCAR rebrand continues, a long journey from its beginning. The stock car racing organization holds roots in the South when bootleggers during Prohibition...
League accepting NFL protests. Tide turning?

League accepting NFL protests. Tide turning?

NFL protests Tom Dougherty, CEO – Stealing Share 9 June 2020 League accepting NFL protests. Tide turning? If there’s one thing we’ve learned over the past few days, it’s that the NFL players own a lot more power than they (or we) previously thought. The...
Brands surprisingly respond to Black Lives Matter, sensing change

Brands surprisingly respond to Black Lives Matter, sensing change

Black Lives Matter Tom Dougherty, CEO – Stealing Share 1 June 2020 Brands surprisingly respond to Black Lives Matter, sensing change Few institutions are more wary of diving into the ocean of social issues than corporate America. So it was surprising and welcome...
New positioning for universities post Covid-19

New positioning for universities post Covid-19

Universities post Covid-19 Tom Dougherty, CEO – Stealing Share 27 May 2020 New positioning for universities post Covid-19 Higher education is upside down. What was a given just five months ago is no longer certain. Universities post COVID-19 are facing...