The Dollar General brand isn’t for everyone, and that’s okay

The Dollar General brand isn’t for everyone, and that’s okay

The Dollar General brand Tom Dougherty, CEO – Stealing Share 11 December 2019 The Dollar General brand isn’t for everyone, and that’s okay In an environment where most retail continues to struggle, the Dollar General brand is bucking the trend.Typically, when...
Why doesn’t the Peloton bike commercial work?

Why doesn’t the Peloton bike commercial work?

The Peloton bike commercial Tom Dougherty, CEO – Stealing Share 9 December 2019 Why doesn’t the Peloton bike commercial work? Nothing like the creepiest commercial since Burger King’s King to get social media going, eh? The Peloton bike commercial is...
The cannibalization of the bottled water brands

The cannibalization of the bottled water brands

Market Study: Bottled water brands The cannibalization of the bottled water brands Got milk, anyone? Apparently not. Sales of milk dropped 13% over the last eight years, signaling a trend that affects many industries and brands. For example, it’s led to the rise of...
McDonald’s copying Popeyes: Why fast food fads don’t work

McDonald’s copying Popeyes: Why fast food fads don’t work

Fast food fads: They come and go McDonald’s copying Popeyes: Why fast food fads don’t work Few brands openly copy one another more often than fast food chains. Because so few of them hold meaningful brands, they grab onto whatever’s working over there to increase...
Disney+ succeeds because of its brand power

Disney+ succeeds because of its brand power

Disney+ Tom Dougherty, CEO – Stealing Share 29 November 2016 Disney+ succeeds because of its brand power Firstly, a declaration: Disney+ rocks. But I’ll get back to that in a second. Over the years, our television habits have changed. We are migrating our way...
Capella University brand understands brand basics others don’t

Capella University brand understands brand basics others don’t

Capella University brand Tom Dougherty, CEO – Stealing Share 2 December 2019 Capella University brand understands brand basics others don’t It’s sad, really, that so many brands fail to realize the world has permanently changed. A failure to see the customer is...
What the new Charles Schwab brand needs now

What the new Charles Schwab brand needs now

The Charles Schwab brand Tom Dougherty, CEO – Stealing Share 25 November 2019 What the new Charles Schwab brand needs now We’ve said it before. But we live in a new world where the customer is in charge, not the brand. The most recent example? The proposed...
Dental brands: Why they are their own worst enemies

Dental brands: Why they are their own worst enemies

Dental brands Dental brands: Why they are their own worst enemies Like most industries, dentistry faces consolidation as the number of Dental Service Organizations (DSOs) grows. There are numerous reasons for this, but their growth signifies change happening in the...
Don’t count Noom as a fad diet. It’s a diet based on beliefs.

Don’t count Noom as a fad diet. It’s a diet based on beliefs.

The Noom diet Tom Dougherty, CEO – Stealing Share 29 November 2016 Don’t count Noom as a fad diet. It’s a diet based on beliefs. My curiosities with diet of-the-moment fad diets has always been strong. Noom is no exception to that, but take away the fad diet...