Zion Williamson, the shoe explosion and the Nike brand

Zion Williamson, the shoe explosion and the Nike brand

Zion and Nike Tom Dougherty, CEO – Stealing Share 20 March 2019 Zion Williamson, the shoe explosion and the Nike brand It’s that time of year again. March Madness is upon us. And, with Temple (my alma mater) losing last night, I’m most looking forward to...
Let’s understand what’s happening with the Dalai Lama

Let’s understand what’s happening with the Dalai Lama

The Dalai Lama Tom Dougherty, CEO – Stealing Share 19 March 2019 Let’s understand what’s happening with the Dalai Lama I’ve been a practicing Buddhist for more than 25 years. So, last week’s Time magazine cover featuring His Holiness, the 14th Dalai Lama, struck...
First Citizens Bank, vanilla banking

First Citizens Bank, vanilla banking

First Citizens Bank Tom Dougherty, CEO – Stealing Share 18 March 2019 First Citizens Bank, vanilla banking How bad is the new campaign for First Citizens Bank? It is so bad I never noticed it.Instead, a former client and marketing professional wrote me — “Please...
To join the Apple magazine service or not

To join the Apple magazine service or not

Apple magazine service Tom Dougherty, CEO – Stealing Share 18 March 2019 To join the Apple magazine service or not The conundrum of being a magazine publisher results in this. Fewer people are buying subscriptions but your content is the only valuable asset you...
Amazon Prime growth means the coming of a new utility

Amazon Prime growth means the coming of a new utility

Amazon Prime growth Tom Dougherty, CEO – Stealing Share 13 March 2019 Amazon Prime growth means the coming of a new utility Consider the incredible rate of Amazon Prime growth. By the end of 2019, Amazon Prime is predicted to be used by more than 51% of...
The reach of the Harry Potter brand

The reach of the Harry Potter brand

Harry Potter brand Tom Dougherty, CEO – Stealing Share 12 March 2019 The reach of the Harry Potter brand Like any grandfather, I own a more than keen interest in the exploits of my grandchildren. Rhegan — who just turned six this year — holds an array of...
No mistaking what the TurboTax free ads mean

No mistaking what the TurboTax free ads mean

TurboTax free Tom Dougherty, CEO – Stealing Share 11 March 2019 No mistaking what the TurboTax free ads mean An often-bemoaned complaint of mine is that so many commercials fail to deliver a share-stealing message. Or even a message at all. That is, most...
Can you position a bank to steal market share?

Can you position a bank to steal market share?

Position a bank Tom Dougherty, CEO – Stealing Share 7 March 2019 Can you position a bank to steal market share? Finding a REAL viable marketing position for a bank is a challenge. But the ability to position a bank is no different from any other category....
Xbox One brings the death blow to GameStop

Xbox One brings the death blow to GameStop

Xbox One Tom Dougherty, CEO – Stealing Share 6 March 2019 Xbox One brings the death blow to GameStop The new Xbox One is rumored to include a new feature that is likely to worry retailers like GameStop – no disc drive.If rumors are true (and granted the...
Amazon Dash never really made sense

Amazon Dash never really made sense

Amazon Dash Tom Dougherty, CEO – Stealing Share 5 March 2019 Amazon Dash never really made sense I admire Amazon’s product ingenuity. So much that I own just about as many Amazon devices as I do from Apple — which is quite the feat for an uber-Apple fan like me....
Payless brand ignored the signs

Payless brand ignored the signs

Payless brand Tom Dougherty, CEO – Stealing Share 27 February 2019 Payless brand ignored the signs Last week, the Payless brand filed for Chapter 11 bankruptcy protection. The discount shoe retailer expects to close all its nearly 2,500 stores in North America.I...
The Planters brand, and doing something stupid

The Planters brand, and doing something stupid

Planters brand Tom Dougherty, CEO – Stealing Share 26 February 2019 The Planters brand, and doing something stupid I’m pegged by those nearest and dearest to me as having peculiar dietary choices. There was a month of my life, several years back, where my sole...