Branding Consultants.

Stealing Share’s Experts

Our branding consultants and strategists don’t have any bullshit in them. 

They are experienced and have no time to waste.

Here are some short bios on them. But, they work at Stealing Share and that says more about them than any resume.

It says our branding consultants are aggressive and focused. And it says they get right to the point. Cutting through all the political crap. And, personal idiosyncrasies that are in the way of change and winning.

Tom Dougherty, CEO, Senior Strategist

Tom Dougherty, founder and our most senior of our branding consultants. He started his career in Saudi Arabia working for Saatchi & Saatchi International. His manager at the time referred to Tom as an “instinctive marketing genius.” And, Tom demonstrated that.

He worked on Saudi American Bank, Ariel Detergent, Ulay, Pampers, Mr. Proper, Vicks, Toyota, and many other P&G brands throughout the Middle East and Northern Africa.

Tom returned to the US where he worked for brand agencies in New York, North Carolina, and Washington DC. And, is the former President of the largest agency in Philadelphia.

One of the world’s top branding consultants and strategic brand experts for global companies. Tom launched Stealing Share in 2001.

He has developed brands for Hamilton Beach, Procter & Gamble, Kimberly Clark, Medtronic, St Jude Medical, Wright Medical, Fairmont Hotels, Coldwell Banker, Homewood Suites (of Hilton), Tetley Tea, Lexus, Santander, Freightliner, ProAssurance, American Fidelity, Fat Tire, and McCormick to name a few.

Tom leads our branding consultants. And, still leads many of our brand projects, He is not a figurehead. We have no room for any. (Read his blog here)

”Candor saves everyone a lot of time”

“Details ARE part of the big picture” 

JoAnne Cross, President Resultant Research

JoAnne’s knack for understanding what brand research can achieve changes everything. It set our world upside down.

With a degree in Sociology, she is our research head and also one of our branding consultants. As a brand anthropologist, she focuses on designing qualitative and quantitative research so that it uncovers what drives brand preference. 

She focuses our research on flaying the belief systems. Systems that control purchasing behaviors. So, social and psychological forces can be used to create preference. JoAnne works closely with the Stealing Share brand consultants and all the creative staff.

“Methodology matters.” 

Once a brand finds opportunity in the research, JoAnne makes sure it is reflected in everything Stealing Share does. As a branding consultant, she holds everyone’s feet to the fire.

“Research is more than just usage and attitudes,” she says. “Those are important. But, it’s more valuable to approach market research from an anthropological point of view. You have to grasp what people believe to change behavior.”

Research

JoAnne brings her share of careful, innovative thinking and energy to Stealing Share and Resultant. And, is our resident expert in market segmentation.

Her attention to detail had made her a leader in the Stealing Share and Resultant offices. Her opinions are always based on projectable data.

As a result, her consumer insights and ability to tease important facts out of detailed brand research makes JoAnne Stealing Share’s cornerstone. Her no-nonsense approach and focus on detail has positioned her as a top global researcher.

She thinks she is nicer than Corbin but we all know differently. We are all afraid of her.

You can email Joanne at Joanne.Cross@resultantresearch.com.

Randall Jones, Executive Creative Director

An award-winning graphic designer, art director, writer, branding consultant, and creative director,

Ran has impeccable taste. Not only is he smart, but He is also one of those rare talents that started his career thinking visually and fused that to thinking strategically.

It is rare to find a creative director that is also a branding consultant. But at Stealing Share, branding is what we are all about. Can’t work here if you don’t get it.

“Make them feel they are missing out without you.” 

“That’s the trap for brands,” says Ran. “They want a pretty picture or something funny. They think the brand is the corporate identity or an ad campaign.  Foolishly believing it’s just about capturing the eye or the ear. But, it’s about rising above the noise. Having something that’s meaningful and has great power with target audiences.”

When something is great, we hear Ran say “it’s desperate.” We live for those moments.

Ran has worked in New York, Philadelphia and Princeton. And, held senior and executive creative positions at some of the most prominent branding, advertising agencies, and world class graphic design firms. Stealing Share has had him since the beginning. Ran and Tom worked together when they were both in Philadelphia. Their collaboration as branding consultants now goes back almost 30 years.

Branding Consultants: Creativity

He created original brands and strategic campaigns for such notables as WHYY (Philadelphia PBS Affiliate), Wright Medical, Genesis, and PowerPack. He built Biomimetic, Integra Life Sciences, Delaware Tourism, Janney Montgomery Scott, First Financial Bank, ProAssurance, St. Jude Medical, and Sovereign Bank.

He’s also created brand work for Black & Decker, The Philadelphia Opera Company, DuPont, Union Station Washington, DC, and the Delaware Lottery. (see some of Ran’s work here).

He is a member of Stealing Share’s team of brand consultants. And, runs all of our creatives. He has the final word on ALL creative executions.

Randall Jones is the best in the world because he turns strategies into brilliant creative.

Don’t let his dignified, soft-spoken, and quiet demeanor fool you. Ran Jones is fierce.

You can email Ran at ranj@stealingshare.com.