Naming a Brand

Naming a Brand

Naming a brand Tom Dougherty, CEO – Stealing Share 27 September 2018 Naming a Brand When rebranding or launching a new brand we’re often tasked with naming that brand for products and services. We spend lots of energy picking the right name. You would think...
Weight Watchers rebrand is anything but

Weight Watchers rebrand is anything but

Weight Watchers Tom Dougherty, CEO – Stealing Share 25 September 2018 Weight Watchers rebrand is anything but Sometimes a brand can come ever so close to repositioning itself correctly and yet still miss the mark entirely. Enter Weight Watchers. You know the...
The Twitter brand only succeeds by banning abusers

The Twitter brand only succeeds by banning abusers

Twitter brand Tom Dougherty, CEO – Stealing Share 10 September 2018 The Twitter brand only succeeds by banning abusers I have to admit that, originally, the thought of Twitter banning anyone seemed ridiculous. Even Alex Jones. The Twitter brand lives on banter,...
Build-A-Bear pressures you to fork over cash

Build-A-Bear pressures you to fork over cash

Build-A-Bear Tom Dougherty, CEO – Stealing Share 4 September 2018 Build-A-Bear pressures you to fork over cash Let’s take a moment and chat about the biggest rip-off there is, the Build-a-Bear workshop. This Labor Day, I gave my son and daughter-in-law a morning...
Hospital branding is the pits: A look at messaging

Hospital branding is the pits: A look at messaging

Hospital Branding Hospital branding is the pits: A look at messaging Do you believe hospitals care about patients? Do you believe doctors and nurses are excellent at their jobs? How about advancing the care of patients? Whether you believe those or not, welcome to the...
Hulu Originals create preference, Netflix diminishes returns

Hulu Originals create preference, Netflix diminishes returns

Hulu Originals Tom Dougherty, CEO – Stealing Share 14 August 2018 Hulu Originals create preference, Netflix diminishes returns Like many, I’ve cut my cable cord because, in part, the variety of affordable steaming options made my need for a multitude of cable...
The sheer lunacy of the Overstock brand

The sheer lunacy of the Overstock brand

Overstock brand Tom Dougherty, CEO – Stealing Share 13 August 2018 The sheer lunacy of the Overstock brand What’s in a brand name? If you consider the Overstock brand, you see a very confused one resulting in an online retailer getting crushed by Amazon. If...
Common sense in reporting

Common sense in reporting

Common sense? Tom Dougherty, CEO – Stealing Share 9 August 2018 Common sense in reporting It feels like our news media is under attack every day. Just a little common sense helps in sorting out spin from news. Don’t confuse tabloids with news. I don’t. I don’t...
SunnyD brand fails in its comeback attempt

SunnyD brand fails in its comeback attempt

SunnyD brand Tom Dougherty, CEO – Stealing Share 6 August 2018 SunnyD brand fails in its comeback attempt For those who have heard me speak, you’ve no doubt heard me uphold the SunnyD brand as the opposite of what we do at Stealing Share. We create preference....
Washington DC just an excuse for Ivanka Trump brand

Washington DC just an excuse for Ivanka Trump brand

Ivanka Trump brand Tom Dougherty, CEO – Stealing Share 25 July 2018 Washington DC just an excuse for Ivanka Trump brand Citing her continued work in Washington for the “foreseeable future,” Ivanka Trump decides to close down her Ivanka Trump brand. Ivanka says,...
The true cost of the New York Daily News cuts

The true cost of the New York Daily News cuts

New York Daily News Tom Dougherty, CEO – Stealing Share 24 July 2018 The true cost of the New York Daily News cuts It’s a simple sign of the times that the infamous New York Daily News cuts 50% of its editorial staff – and it represents just another day for...
Netflix downloads grow more robust

Netflix downloads grow more robust

Netflix downloads Tom Dougherty, CEO – Stealing Share 16 July 2018 Netflix downloads grow more robust It’s a stunner to me that only a few streaming services do it, but why don’t more of them offer downloads of their content like Netflix? OK, Amazon Prime...