Google checking Tom Dougherty, CEO – Stealing Share 13 November 2019 Google checking faces all kinds of pitfalls According to many media reports, your next way to bank is by using a Google checking account. Project Cache will partner Google with Citi and...
The Equifax hack Tom Dougherty, CEO – Stealing Share 20 September 2017 Equifax waits six weeks, blows its brand promise Data breaches suck. No one appreciates it when hackers break into a company and retrieve your personal information. Then you change passwords,...
The Optum brand is too busy Tom Dougherty, CEO – Stealing Share 14 September 2017 What is Optum? You know, I like the new Optum commercial. And I like the graphic design of the logo. Come to think of it, I also like the theme line “How well gets done” even as I...
TD Ameritrade advertising Tom Dougherty, CEO – Stealing Share 7 September 2017 TD Ameritrade Commercials The power in TV commercials can vary. Sometimes they look to inform. Often they look to amuse. Many times they hope to raise awareness. Hopefully, they all...
Ameriprise. Be Brilliant. Tom Dougherty, CEO – Stealing Share 20 April 2017 Ameriprise has a winning brand theme. In Financial Planning, Ameriprise has a brand The brand of Ameriprise stands out in a sea of financial planning companies. It’s not that it is the...
Ugly logos mean an ugly brand. Who needs that? Corporate identity must agree with your brand Your corporate identity is all about your company and services. It creates space between your company and the competitors. When properly executed, it positions you as...
Believable Advertising Tom Dougherty, CEO – Stealing Share 6 April 2017 Believable advertising must be authentic What makes advertising believable? Cleverness? Phraseology? Polish? Believable advertising may have all those elements or it might just seem REAL....
John Hancock Tom Dougherty, CEO – Stealing Share 20 September 2016 The different world of John Hancock Readers of this blog, visitors to our site and all our clients know that Stealing Share develops brands that are a reflection of the audience. That’s how you...
The rebrand of MasterCard isn’t a rebrand Tom Dougherty, CEO – Stealing Share 18 July 2016 It’s just a lame rehash Doing a re-launch of a brand is hard work to get it right. You have problems to overcome, not just with your outward face like a your...
Brexit Tom Dougherty, CEO – Stealing Share 24 January 2016 Brexit. EU Demise The unthinkable happened with Brexit Brexit was a bloodless civil war. We have come along way (or have we?). Time was an obscure Archduke could be assassinated in Bosnia and the whole...
What is wrong with Apple (AAPL)? It still turned a huge profit (one that most brands would tout as a great quarter) but most investors are worried that the Apple magic is gone as AAPL was down 7% in after-hour trading. iPhone sales did not grow for the first time ever...
Google’s Alphabet is confusing Tom Dougherty, CEO – Stealing Share 15 August 2015 The confusing Google Alphabet structure Google announced that it is forming Alphabet to be a holding company of sorts for all of Google’s many and varied businesses. The...
