The tragedy of the Hardees brand

The tragedy of the Hardees brand

Hardees brand Tom Dougherty, CEO – Stealing Share 19 November 2018 The tragedy of the Hardees brand What has happened to the Hardees brand? A few weeks ago, I wrote that the new ad from Carls Jr (Hardees western US partner) was simply an amusement for those at...
Grocery brands and…yoga?

Grocery brands and…yoga?

Grocery brands Tom Dougherty, CEO – Stealing Share 12 November 2018 Grocery brands and…yoga? I first thought it was all pretty stupid. Grocery brands trotting out yoga classes, on-site breweries and jazz pianists to attract customers. I mean, how desperate can...
Time magazine falters, NYT soars

Time magazine falters, NYT soars

Time magazine Tom Dougherty, CEO – Stealing Share 5 November 2018 Time magazine falters, NYT soars I’ve been a news hound all my life. So why did I choose not to renew my subscription to Time magazine, but keep my New York Times one? I ask this question in...
Netflix cancellations improve the experience

Netflix cancellations improve the experience

Netflix cancellations Tom Dougherty, CEO – Stealing Share 23 October 2018 Netflix cancellations improve the experience Here is something that I am super stoked about: Netflix cancellations. It’s about damn time. It’s probably because I lambasted entertainment...
A Palm device is back. Yay.

A Palm device is back. Yay.

Palm device Tom Dougherty, CEO – Stealing Share 16 October 2018 A Palm device is back. Yay. Here is a novel idea. How about all these aging tech companies — you know, those unwilling to give up the ghost — just send me their extra cash. That way, they won’t need...
Naming a Brand

Naming a Brand

Naming a brand Tom Dougherty, CEO – Stealing Share 27 September 2018 Naming a Brand When rebranding or launching a new brand we’re often tasked with naming that brand for products and services. We spend lots of energy picking the right name. You would think...
Weight Watchers rebrand is anything but

Weight Watchers rebrand is anything but

Weight Watchers Tom Dougherty, CEO – Stealing Share 25 September 2018 Weight Watchers rebrand is anything but Sometimes a brand can come ever so close to repositioning itself correctly and yet still miss the mark entirely. Enter Weight Watchers. You know the...
The Twitter brand only succeeds by banning abusers

The Twitter brand only succeeds by banning abusers

Twitter brand Tom Dougherty, CEO – Stealing Share 10 September 2018 The Twitter brand only succeeds by banning abusers I have to admit that, originally, the thought of Twitter banning anyone seemed ridiculous. Even Alex Jones. The Twitter brand lives on banter,...
Build-A-Bear pressures you to fork over cash

Build-A-Bear pressures you to fork over cash

Build-A-Bear Tom Dougherty, CEO – Stealing Share 4 September 2018 Build-A-Bear pressures you to fork over cash Let’s take a moment and chat about the biggest rip-off there is, the Build-a-Bear workshop. This Labor Day, I gave my son and daughter-in-law a morning...
Hospital branding is the pits: A look at messaging

Hospital branding is the pits: A look at messaging

Hospital Branding Hospital branding is the pits: A look at messaging Do you believe hospitals care about patients? Do you believe doctors and nurses are excellent at their jobs? How about advancing the care of patients? Whether you believe those or not, welcome to the...
Hulu Originals create preference, Netflix diminishes returns

Hulu Originals create preference, Netflix diminishes returns

Hulu Originals Tom Dougherty, CEO – Stealing Share 14 August 2018 Hulu Originals create preference, Netflix diminishes returns Like many, I’ve cut my cable cord because, in part, the variety of affordable steaming options made my need for a multitude of cable...
The sheer lunacy of the Overstock brand

The sheer lunacy of the Overstock brand

Overstock brand Tom Dougherty, CEO – Stealing Share 13 August 2018 The sheer lunacy of the Overstock brand What’s in a brand name? If you consider the Overstock brand, you see a very confused one resulting in an online retailer getting crushed by Amazon. If...