The General Insurance Company does the unthinkable

The General Insurance Company does the unthinkable

The General Insurance Company By Tom Dougherty The General Insurance Company does the unthinkable Nearly all marketing and branding efforts fail because brands simply refuse to be honest with themselves. That’s why the brand refresh, as it’s calling it, from The...
Proassurance Identity Stealing Share

Proassurance Identity Stealing Share

ProAssurance PHYSICIANS FEEL UNDER SIEGE. Getting sued in the eyes of physicians seems so unfair to them. They’ve worked a lifetime to get where they are. Compounding the issue for ProAssuance is a malpractice insurance industry that can sometimes feel opaque and...
Insurance Rebranding. They sure need it.

Insurance Rebranding. They sure need it.

The insurance market By Tom Dougherty “Insurance companies— get away from the gecko and Flo, and move into something real.” Insurance rebranding. An Insurance Market Study. Our experience with insurance rebranding began when ProAssurance, a medical...
Opportunities In The Insurance Industry. Do they Exist?

Opportunities In The Insurance Industry. Do they Exist?

The Insurance Market By Tom Dougherty         Opportunities In The Insurance Industry The insurance industry. I can save 15% by switching to GEICO? I can get life insurance for less than a dollar a day with Prudential? State Farm will “protect the...
Insurance Conference Speaker.  IMCA Annual Meeting

Insurance Conference Speaker. IMCA Annual Meeting

The IMCA Conference   Insurance Conference Speaker.  IMCA Annual Meeting Insurance conference speaker. Tom Dougherty is a Featured Speaker Insurance conference speaker. Branding Strategist and expert in growing market share, Tom Dougherty, CEO of Stealing Share...
Being The Low-Cost Provider is Costly

Being The Low-Cost Provider is Costly

The Costs of Low Cost   Being The Low-Cost Provider is Costly Low Cost Provider It may come as a shock to some, but it costs a lot of money to position yourself as the low-cost provider. Regardless of category. It’s folly because it’s a difficult market position to...