A company changes its name to RTW Retailwinds?

A company changes its name to RTW Retailwinds?

RTW Retailwinds Tom Dougherty, CEO – Stealing Share 14 November 2018 A company changes its name to RTW Retailwinds? The women’s apparel retailer, New York & Company, changes its name to RTW Retailwinds. And I think the new name sucks. Greg Scott, Chief...
A Palm device is back. Yay.

A Palm device is back. Yay.

Palm device Tom Dougherty, CEO – Stealing Share 16 October 2018 A Palm device is back. Yay. Here is a novel idea. How about all these aging tech companies — you know, those unwilling to give up the ghost — just send me their extra cash. That way, they won’t need...
Naming a Brand

Naming a Brand

Naming a brand Tom Dougherty, CEO – Stealing Share 27 September 2018 Naming a Brand When rebranding or launching a new brand we’re often tasked with naming that brand for products and services. We spend lots of energy picking the right name. You would think...
Weight Watchers rebrand is anything but

Weight Watchers rebrand is anything but

Weight Watchers Tom Dougherty, CEO – Stealing Share 25 September 2018 Weight Watchers rebrand is anything but Sometimes a brand can come ever so close to repositioning itself correctly and yet still miss the mark entirely. Enter Weight Watchers. You know the...
Hospital branding is the pits: A look at messaging

Hospital branding is the pits: A look at messaging

Hospital Branding Hospital branding is the pits: A look at messaging Do you believe hospitals care about patients? Do you believe doctors and nurses are excellent at their jobs? How about advancing the care of patients? Whether you believe those or not, welcome to the...
MoviePass – the great idea till it wasn’t

MoviePass – the great idea till it wasn’t

MoviePass Tom Dougherty, CEO – Stealing Share 15 August 2018 MoviePass – the great idea till it wasn’t MoviePass is quickly dying. Its stock is now at five cents a share. It seemed like a great idea. Though, in retrospect, it served only as a great idea...
The sheer lunacy of the Overstock brand

The sheer lunacy of the Overstock brand

Overstock brand Tom Dougherty, CEO – Stealing Share 13 August 2018 The sheer lunacy of the Overstock brand What’s in a brand name? If you consider the Overstock brand, you see a very confused one resulting in an online retailer getting crushed by Amazon. If...
SunnyD brand fails in its comeback attempt

SunnyD brand fails in its comeback attempt

SunnyD brand Tom Dougherty, CEO – Stealing Share 6 August 2018 SunnyD brand fails in its comeback attempt For those who have heard me speak, you’ve no doubt heard me uphold the SunnyD brand as the opposite of what we do at Stealing Share. We create preference....
The Korg Volca series cements its place among synthesizers

The Korg Volca series cements its place among synthesizers

Korg Volca series Tom Dougherty, CEO – Stealing Share 10 July 2018 The Korg Volca series cements its place among synthesizers The following is a blog on the Korg Volca series by brand strategist, Mark Dougherty I’ve been playing the guitar for close to 25 years....
The Aflac duck and meaningless brand equities

The Aflac duck and meaningless brand equities

Aflac Tom Dougherty, CEO – Stealing Share 25 June 2018 The Aflac duck and meaningless brand equities Aflac Chief Brand & Communications Officer Catherine Hernandez-Blades tells reporters that the Aflac duck is here to stay after 18 years of service. Right...
Could the AT&T Time Warner merger actually be good?

Could the AT&T Time Warner merger actually be good?

AT&T Time Warner merger Tom Dougherty, CEO – Stealing Share 14 June 2018 Could the AT&T Time Warner merger actually be good? The potential of an AT&T Time Warner merger fascinates me. Because, in light of a district court judge’s decision to allow...
Progressive Insurance mistake

Progressive Insurance mistake

Progressive Insurance mistake Tom Dougherty, CEO – Stealing Share 19 December 2017 Again. Another Progressive Insurance mistake. I never really liked the Progressive television campaign. Flo is goofy and too old. And many of the spots are trite. Some will argue...